The Web as a Living Laboratory: How MECLABS uses Internet ...
The Web as a Living Laboratory: How MECLABS uses Internet ...
The Web as a Living Laboratory: How MECLABS uses Internet ...
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Experiment #2: Results<br />
548% Incre<strong>as</strong>e in Complete Leads<br />
<strong>The</strong> new page’s conversion rate incre<strong>as</strong>ed by 548.46%<br />
Design<br />
Conversion Rate<br />
(%)<br />
Relative<br />
Difference<br />
Statistical Level<br />
of Confidence<br />
Original Page 0.7% ‐ ‐<br />
Treatment 4.8% 548%<br />
99%<br />
What you need to understand: By applying key optimization<br />
methodologies to the lead capture process, the treatment w<strong>as</strong> able to<br />
improve step‐level clickthrough rates by 1,312%, and completed leads<br />
captured by 548%.<br />
16
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