Case Study: Building Brand Ambassador's from Within ... - meclabs

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Steps to <strong>Building</strong> Social Ambassadors 1 2 3 4 5 Identify Objectives and a Vision that Tie Back to the Business Find an Executive Champion Build your Program to support your Business Objectives and Plan for Growth Understand the Importance of Community Management Track Program and Share
Track Progress and Share: Show results along the way Ideas Worth Spreading • Is your content being shared on social networks? • Is your content ranking in search? Passion and Point of View • Are users commenting on your content? Reach and Influence • Are you attracting visitors to your site? • Are users coming back to your site? • Are users interacting with multiple pieces of content? <strong>Building</strong> Authority • Are seeing organic traffic, including social referrals? • Are you gaining links into your site? ! Tie all key metrics back to your business objective set in #1 19
Page 1 and 2: Case Study Building Brand Ambassado
Page 3 and 4: Brand Ambassadors: Where to find th
Page 5 and 6: Evolution of our practice How can o
Page 7 and 8: AT&T Business social media mission
Page 9 and 10: Steps to Building Social Ambassador
Page 15 and 16: The Networking Leaders Academy: A f
Page 17: Understand the importance of commun
Page 21 and 22: Learn from networking leaders • F
Page 23 and 24: Thank You Trish Nettleship Global D

Case Study: Building Brand Ambassador's from Within ... - meclabs

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