Case Study: Building Brand Ambassador's from Within ... - meclabs

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Session Speakers Trish Nettleship Global Director Social Media & Influence UCB, Inc. @trishnet Trish Nettleship has spent the better part of her career helping business customers succeed. Previously supporting small businesses with a resource portal to help increase productivity and grow their business, she ventured into social media with her role in small business marketing. But it wasn’t until 2009 when AT&T turned its social media eye to the B2B space that Nettleship took on a much larger role in social media within the B2B marketing organization. Currently she is embarking on creating a social media practice for global pharmaceutical company, UCB. Nettleship has held various marketing roles from social media, digital strategy, communications, product marketing and business development within the tech space. She holds an MBA in International Business from Georgia State University. 2
Brand Ambassadors: Where to find them? Everyone is seeking brand ambassadors; you’ve already got them! • Look within your organization • Product/service experts • Customer service reps • Sales reps • Innovators 3
Page 1: Case Study Building Brand Ambassado
Page 5 and 6: Evolution of our practice How can o
Page 7 and 8: AT&T Business social media mission
Page 9 and 10: Steps to Building Social Ambassador
Page 15 and 16: The Networking Leaders Academy: A f
Page 17 and 18: Understand the importance of commun
Page 19 and 20: Track Progress and Share: Show resu
Page 21 and 22: Learn from networking leaders • F
Page 23 and 24: Thank You Trish Nettleship Global D

Case Study: Building Brand Ambassador's from Within ... - meclabs

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