Case Study: Building Brand Ambassador's from Within ... - meclabs
Case Study: Building Brand Ambassador's from Within ... - meclabs
Case Study: Building Brand Ambassador's from Within ... - meclabs
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Session Speakers<br />
Trish Nettleship<br />
Global Director Social Media & Influence<br />
UCB, Inc.<br />
@trishnet<br />
Trish Nettleship has spent the better part of her career helping business<br />
customers succeed. Previously supporting small businesses with a<br />
resource portal to help increase productivity and grow their business,<br />
she ventured into social media with her role in small business marketing.<br />
But it wasn’t until 2009 when AT&T turned its social media eye to the<br />
B2B space that Nettleship took on a much larger role in social media<br />
within the B2B marketing organization. Currently she is embarking on<br />
creating a social media practice for global pharmaceutical company,<br />
UCB.<br />
Nettleship has held various marketing roles <strong>from</strong> social media, digital<br />
strategy, communications, product marketing and business development<br />
within the tech space. She holds an MBA in International Business <strong>from</strong><br />
Georgia State University.<br />
2
Change language