Case Study: Building Brand Ambassador's from Within ... - meclabs

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Thank You

Trish Nettleship

Global Director Social Media & Influence

UCB, Inc.

trish.nettleship@ucb.com

@trishnet

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What we learned Know your culture, your opportunities and your challenges Collect key learnings and missteps Start with what you know Understand the risks and plan for them 22

Thank You Trish Nettleship Global Director Social Media & Influence UCB, Inc. trish.nettleship@ucb.com @trishnet Black & White Headshot 23

Page 1 and 2: Case Study Building Brand Ambassado
Page 3 and 4: Brand Ambassadors: Where to find th
Page 5 and 6: Evolution of our practice How can o
Page 7 and 8: AT&T Business social media mission
Page 9 and 10: Steps to Building Social Ambassador
Page 11 and 12: Steps to Building Social Ambassador
Page 13 and 14: Steps to Building Social Ambassador
Page 15 and 16: The Networking Leaders Academy: A f
Page 17 and 18: Understand the importance of commun
Page 19 and 20: Track Progress and Share: Show resu
Page 21: Learn from networking leaders • F

Case Study: Building Brand Ambassador's from Within ... - meclabs

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