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DR. WOLFF-GRUPPE
BIELEFELD, GERMANY
80
COMBE
WHITE PLAINS, N.Y.
2014
REVIEW
82
LION CORP.
TOKYO
83
NUXE GROUPE
PARIS
2014 BEAUTY SALES:
$264.5 MILLION (EST.)
€199 MILLION (EST.)
+18.4% V. ’13
SUBSIDIARIES + MAIN BRANDS:
DR. KURT WOLFF: Alpecin, Plantur 39,
Plantur 21 (hair care). Alcina (hair, skin
and sun care; makeup). DR. AUGUST
WOLFF: Linola (skin care).
YEAR IN REVIEW: The Alpecin brand
was the main sales driver for Dr. Wolff-
Gruppe in 2014, due primarily to international
expansion. Dr. Wolff-Gruppe’s total
revenues, which include beauty, oral and
intimate-care products, increased 18% to
€243 million. International sales climbed
47% to €46 million. Alpecin sales
increased 22% to €69 million, including a
16% advance in domestic sales and 44%
growth abroad. Plantur revenues grew
28% to €41 million, and its international
sales doubled. Alcina’s sales increased
17% to €42 million thanks to high levels
of investment. Sales for dermatological
skin-care brand Linola increased 9%
to €47 million, including a 37% gain in
international revenues.
79
RODAN + FIELDS
SAN FRANCISCO
2014 BEAUTY SALES:
$260.2 MILLION
+68% V. ’13
+
+
SUBSIDIARIES + MAIN BRANDS:
Redefine, Acute Care, Reverse,
Unblemish, Soothe, Essentials,
Enhancements (skin care).
YEAR IN REVIEW: Direct seller Rodan
+ Fields saw 2014 revenues surge behind
its growing sales force and new product
launches. The number of sales consultants
rose 61% to 77,600. Launches,
including Acute Care Skincare for Expression
Lines and the Reverse Regimen for
the appearance of brown spots, dullness
and discoloration, helped drive sales.
Rodan + Fields’ loyalty program, PC
Perks, helped grow the top line by selling
enrolled customers products on a recurring
basis for a discount, free shipping
and exclusive promotions. To mobilize its
sellers, the company introduced the Lead
the Way Consultant program. The U.S.
accounted for all company sales, however
Rodan + Fields launched in Canada in
February 2015.
2014 BEAUTY SALES:
$255.6 MILLION (EST.)
+2.3% (EST.)
SUBSIDIARIES + MAIN BRANDS:
Just For Men, Grecian, Restoria, (hair
color). Aqua Velva, Williams Lectric
Shave (men’s grooming). Brylcreem
(men’s hair styling, in the U.S.).
YEAR IN REVIEW: Combe’s Just For
Men maintained its global leadership
position as the number-one men’s hair
color brand with more than 90% of the
global market share, according to the
company. Combe said men’s growing
preference for facial hair over the
last several years has boosted sales of
products like Just For Men Mustache
and Beard hair color. Just for Men, which
accounts for 50% of the privately owned
company’s total retail sales, was a leader
in the grooming marketplace through its
Just For Men and Touch of Gray lines.
81
BRYNWOOD
PARTNERS
GREENWICH, CONN.
2014 BEAUTY SALES:
$254.4 MILLION (EST.)
+2.3% (EST.)
+
+
SUBSIDIARIES + MAIN BRANDS:
HIGH RIDGE BRANDS COMPANY:
Alberto VO5 (hair care and styling,
in the U.S.). Rave (hair styling).
Zest (body wash, in the U.S. and
Canada). White Rain (hair care, body
wash). Coast (body wash). NEWHALL
LABORATORIES: La Bella (hair and
skin care). L.A. Looks, Zero Frizz,
Thicker Fuller Hair (hair care). Dep (hair
styling). Pure & Natural (body care).
Soft & Dri (deodorant).
YEAR IN REVIEW: The private equity
fi rm saw growth in its beauty portfolio
behind new product introductions,
expanded distribution and an increased
marketing budget, led by the Thicker
Fuller Hair brand. It also stepped up
investment behind consumer marketing
initiatives and retail-specific trade
promotions. The U.S. remained its largest
market, accounting for 93%
of revenues, Canada followed
at 5% and the Middle East
and North Africa (MENA)
region at 2%. The company
said that each market saw
increased revenues from the
prior year, with the largest
gains coming from Canada
and MENA.
31: In keeping up with rival
L’Oréal, the Estée Lauder
Cos. acquires luxury
skin-care brand Rodin Olio
Lusso.
NOVEMBER
1: Urban Decay opens
its first store in Newport
Beach, Calif.
7: Just one
week after
inking a deal
with Rodin
Olio Lusso,
the Estée
Lauder Cos. signs
a deal to buy Editions
de Parfums FRÉDÉRIC
MALLE.
11: Yale Martin, credited
with bringing celeb
fragrances to Wal-Mart,
retires after 18 years.
13: Kendo cuts ties with
Sephora in order to
expand distribution and
nurture new brands. For its
first move, Kendo acquires
Canadian lipstick purveyor
Bite Beauty.
14: John Frieda
announces plans to
revive its BEACH BLONDE
line, which, much to the
dismay of consumers,
was discontinued back in
2004.
15: Saks debuts Beauty
On 5, a concept that
offers express services
from Blink Brow Bar, Trish
McEvoy and the Nails Inc
Paint Workshop.
15: In a bid to attract
Millennials, Estée
Lauder names
KENDALL JENNER
as its newest face.
2014 BEAUTY SALES:
$252.8 MILLION (EST.)
¥26.61 BILLION (EST.)
+4.7% V. ’13 (EST.)
SUBSIDIARIES + MAIN BRANDS:
Kirei Kirei (hand soap). Ban
(deodorant). Pro Tec (men’s hair and
body care). Bathtology (body care). Soft
in 1, Shokubutu-Monogatari (shampoo
and body soap).
YEAR IN REVIEW: Lion Corp.’s 2014
beauty sales felt the effect of Japan’s
consumption-tax hike in the second
half of the year but its hand-soap
and deodorant markets continued to
perform well. Kirei Kirei hand soap was
its bestseller in Japan and Shokubutsu-
Monogatari body wash increased its sales
in Thailand. The company posted a 7.5%
year-on-year increase in domestic beauty
sales to ¥20.47 billion. Lion, whose
business includes beauty, detergent,
soap, toothpaste and pharmaceuticals,
registered total net revenues of ¥367.4
billion, up 4.4%.
83
ARTDECO COSMETIC
GROUP
KARLSFELD, GERMANY
2014 BEAUTY SALES:
$243.4 MILLION
€183.1 MILLION
+4.2% V. ’13
+
SUBSIDIARIES + MAIN BRANDS:
ARTDECO: Artdeco (skin and body
care, makeup). BEYU COSMETICS
AND MORE: BeYu (makeup). ICB
INNOVATIVE COSMETICS BRANDS:
Make Up Factory, Misslyn (makeup).
Anny (nail color and care). MALU WILZ
BEAUTÉ: Malu Wilz (makeup, skin
care). AMERICAN NAILS.
YEAR IN REVIEW: Growth for Artdeco
Cosmetic Group in 2014 was driven by
exports, which grew 10.2% year-on-year
to €105.8 million and accounted for 57%
of business. The Artdeco brand accounted
for 58.7% of total sales. Domestically,
de-stocking at retailers caused sales for
the brand to fall 3%. Its international
sales increased 9.7%, and revenues in
Russia increased 50% thanks to expansion
with perfumery chain L’Etoile. It
also established new partnerships in Iraq,
Bolivia, Turkey and Chile. BeYu and Anny
also saw domestic sales declines of 16%
and 7.5% respectively, while domestic
sales for Misslyn grew 11% and Make
Up Factory’s grew 4.3%. Misslyn posted
a 13% increase in exports and entered
Shoppers Drug Mart in Canada and
L’Etoile in Russia. Anny’s international
sales climbed 72.5%. Make Up Factory
saw international sales rise 32%. BeYu
accounted for 12.5% of company sales;
Make Up Factory, 8.3%; Anny, 6.3%;
Malu Wilz, 7.6%; and Misslyn, 6.7%.
2014 BEAUTY SALES:
$243.4 MILLION (EST.)
€183.1 MILLION (EST.)
+7% V. ’13 (EST.)
+ +
SUBSIDIARIES + MAIN BRANDS:
Nuxe, Bio-Beauté by Nuxe, Resultime
(skin and body care, fragrance).
YEAR IN REVIEW: On a comparable
basis, Nuxe Groupe saw sales increase
8.3% in 2014, with exports representing
40% of its revenues. The French
company sold the Docteur Renaud brand
in July in order to focus on its core brands
and the pharmacy channel. Its largest
international markets were Italy, Belgium
and Spain. It entered seven new markets
including Austria, Paraguay, Serbia,
Hungary and Chile, bringing its country
count to 73, and expanded in travel retail.
Sales for the Nuxe brand, which remained
the third best-selling brand in French
pharmacies, according to IMS data, grew
an estimated 7.1% to €165.5 million,
while Bio-Beauté by Nuxe saw estimated
growth of 39.7% to €10.9 million. The
Collin Resultime brand was renamed
Resultime in January 2014 and relaunched
in the pharmacy channel in a bid to drive
future growth; its sales increased an
estimated 1.4% to €3.7 million.
85
MÄURER & WIRTZ
STOLBERG, GERMANY
2014 BEAUTY SALES:
$243.2 MILLION
€183 MILLION
+2.8% V. ’13
+
SUBSIDIARIES + MAIN BRANDS:
PRESTIGE: Baldessarini, Strellson.
4711: 4711 Original Eau de
Cologne, 4711 Acqua Colonia, 4711
Wunderwasser, 4711 Nouveau Cologne.
BEAUTY: Tabac, Betty Barclay,
Otto Kern, Tosca, Sir Irisch Moos,
Nonchalance, TNT, Comma, New
Yorker, Pussy Deluxe.
YEAR IN REVIEW: While Germany
remained Mäurer & Wirtz’s largest market,
representing 69% of its revenues in
2014, international markets advanced to
account for 31% of sales, partly thanks to
the growing strength of Eastern Europe
and Russia. Domestic sales increased
1.3% to €126 million and international
revenues grew 6.2% to €57 million. The
company introduced 4711 Wunderwasser,
targeting younger consumers, and
opened a 4711 shop-in-shop at Cologne/
Bonn airport.
JENNER PHOTO BY GIOVANNI GIANNONI
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