AUTUMN/WINTER 2014 INDUSTRIAL SELLERS GUIDE

THE CAT FOOTWEAR STORY
FORGED BY
WORK
DRIVEN BY
LIFE
POSITIONING
Cat Footwear is built on honest heritage, in an ethic of work and the
challenge of real life without apology. Caterpillar equipment drives the
shape of the world’s skyline; the spirit of Cat Footwear exerts the same
influence on the footwear market, actively sculpting the landscape.
CALL TO ACTION
Everyone on our global team fills an important role in bringing the
Cat Footwear brand to life and taking it to our retail and consumer
audiences. From design and development to line building and
sales calls, from entering orders to crunching numbers, no task is
insignificant in the process that is maintaining a successful business.
BUILD. CHALLENGE. DRIVE.
VALUES
AUTHENTIC
Cat’s lineage encompasses more than 100 years of
steadfast performance and reliability. Cat Footwear
delivers real quality without pretense.
TOUGH
Cat Footwear is the line of defense between your
feet and a daily pounding on dirt and pavement.
Overbuilt design pushes Cat shoes and boots to defy
the elements, defining uncompromising strength
and durability.
DEDICATED
Cat Footwear upholds the same promise that
fuels the earth-moving, city-building machines that
give the brand its name: to outfit hard-working,
adventurous people with equipment that never quits.
DYNAMIC
The spirit of progress drives Cat Footwear:
design and craftsmanship built around a legacy of
success and innovation, adapted to the needs of
today and the demands of tomorrow.
BOLD
Brandishing the yellow Cat logo, Cat shoes and
boots project the confidence that can only come
from dominating the landscape. Style with edge
backed by solid construction.
>> LEAD THE WAY
THROUGH ACTION.
INDUSTRIAL SELLERS GUIDE 5