AUTUMN/WINTER 2014 INDUSTRIAL SELLERS GUIDE
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SERVICE<br />
service<br />
Primarily indoor work environments with a requirement for safety<br />
footwear. Safety footwear has to be lightweight and flexible<br />
to support a range of motions and flooring surfaces—and slip<br />
resistance is a requirement. Comfort—delivered through lightweight<br />
flexibility—is the most sought-after feature in this category.<br />
OCCUPATIONS<br />
• Duty/Security<br />
• Food Services<br />
• Shipping/Receiving<br />
• Stockroom<br />
• Transportation/Delivery<br />
• Worksite Manager<br />
WORK ENVIRONMENT<br />
• Indoor environments; climate controlled<br />
• Contact with unforgiving surfaces<br />
(i.e. concrete)<br />
• Slippery, smooth surfaces<br />
FOOTWEAR REQUIREMENTS<br />
• Flexibility<br />
• Lightweight<br />
• Slip resistance<br />
OCCUPATIONAL EXAMPLE<br />
DUTY/SECURITY<br />
Ranging from police and security officers to the government armed forces, consumers<br />
in this occupation wear uniform footwear and need lightweight boots and shoes with<br />
flexibility and slip resistance.<br />
Because their work environment is ever changing, they typically need versatile footwear<br />
that can keep pace.<br />
Footwear requirements include:<br />
WHERE DOES THIS<br />
CONSUMER SHOP?<br />
• Safety/Trade Stores<br />
• Workwear catalog<br />
• Mobile Trucks<br />
• National Chains<br />
• Online<br />
• Non-metallic footwear<br />
• All black uppers/midsoles/outsoles<br />
• All day cushioning<br />
SUGGESTED FOOTWEAR SOLUTION<br />
Brode Forum<br />
Brode Hi<br />
Streamline<br />
Oversee<br />
Moor<br />
8<br />
<strong>INDUSTRIAL</strong> <strong>SELLERS</strong> <strong>GUIDE</strong><br />
90 • <strong>INDUSTRIAL</strong> •
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