Planning a Breakfast Meeting - TCT

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Guide to PLANNING A Breakfast Meeting at tct Promoting a Satellite Symposium Promotion by the Sponsoring Company Premeeting Promotion Although the Cardiovascular Research Foundation promotes all scheduled satellite symposia, sponsoring companies and their organizing agencies are strongly encouraged to promote satellite symposia independently as creating awareness does have an impact on symposium attendance. There are a variety of ways to accomplish this. First, sponsoring companies may advertise in the Satellite Symposia Guide. The cost of placing a four-color 8.5” x 11” advertisement in the Satellite Symposia Guide is as follows: • $6,500 for one advertisement • $10,000 for two advertisements • $15,000 for three advertisements Advertisements must be approved by the Cardiovascular Research Foundation and must be sent via e-mail to Elizabeth DeVita- Coyle, ecoyle@crf.org, by September 11, 2013. Payments must be received prior to this date. Additionally, Breakfast Meetings may be promoted by mailing a marketing piece to the TCT preregistration list. The preregistration list (value $3,500) is included in the Breakfast Meeting application fee. The list will be sent via e-mail to sponsoring companies or their organizing agency as an Excel spreadsheet. The list includes mailing addresses only for preregistered physicians and health care providers (industry representatives are excluded) and contains approximately 2,500-3,000 names (subject to change). The list is seeded and companies who mail to the list more than once will be billed $3,500 for each additional use. Advertisements, brochures, flyers, and postcards must be approved by the Cardiovascular Research Foundation before printing. Submissions must be sent via e-mail as PDF attachments with page divisions clearly defined to Elizabeth DeVita-Coyle, ecoyle@crf.org, by September 11, 2013. Marketing materials must include registration details. Attendees may register for satellite symposia by visiting the Web site address: http://www.tctconference.com/satelliteprograms The TCT logo must be included on marketing pieces promoting Breakfast Meetings, except for signage. Logos may be downloaded online: http://www.tctconference.com/logos The TCT logo may be anywhere on the printed piece, but the phrase “A Breakfast Meeting at” must be placed directly above the TCT logo (see example below). The logo may not be altered in any way. Marketing materials should instruct attendees wishing to register by fax or e-mail to include their name, contact information, and the symposium for which they are registering. The mandatory information to be included in order for your brochure to be approved includes: • Title of meeting • Location • Date • Time: Breakfast will be served at 6:30 am, the Breakfast Meeting runs from 7:00 am-8:00 am, and the breakfast time must be separated on all invitations from the program time • CME statement for meetings supported through an educational grant • Faculty • TCT logo (as described herein) • Registration details (as described herein) Sponsoring companies or their organizing agency may send 500 brochures for distribution at the satellite symposia kiosks for arrival on or before October 18, 2013. All boxes must be labeled: TCT 2013 c/o NexxtShow Rush: Show Management Material Satellite Symposia (insert sponsoring company name) (insert date of meeting) YRC 201 Haskins Way South San Francisco, CA 94080 Tel: 650-952-1112 On-site Promotion Tristar Publishing is the official daily bag provider for TCT. This shared marketing opportunity offers sponsoring companies the opportunity to deliver brochures, flyers, and invitations directly to the attendees as they enter the convention center. Promotional pieces must be approved by the Cardiovascular Research Foundation. Please contact Tristar Publishing for additional information, including quantities, pricing, and shipping labels. For more information, please contact: Nan Blunk, Melanie Johnson, or Darcey Tenbrink TriStar Publishing, Inc. 7285 W. 132nd Street, Suite 300 Overland Park, KS 66213 Tel: 913-491-4200 Fax: 913-491-4202 E-mail: Nan Blunk, nblunk@tristarpub.com Melanie Johnson, mjohnson@tristarpub.com Darcey Tenbrink, dtenbrink@tristarpub.com Transcatheter Cardiovascular Therapeutics 2013 7
Guide to PLANNING A Breakfast Meeting at tct Promoting a Satellite Symposium TCTMD TCTMD offers many opportunities to promote a satellite symposium. E-blasts (electronic e-mail messages) distributed to members of the opt-in TCTMD database reach over 40,000 subscribers. The cost to distribute one e-blast is $18,000 for peak dates. TCTMD is available to design the e-blast for an additional $2,500. Sponsoring companies will receive e-blast metrics two weeks following the e-blast distribution. Sponsoring companies may also host an online version of a satellite symposium on TCTMD for up to one year, extending the life of the satellite symposium. This year, TCTMD is pleased to offer two opportunities to extend a satellite symposium far beyond TCT 2013: Option 1: Within the “TCT 2013 Slide Presentation” section of TCTMD, there will be a Satellite Symposium tab. This tab will take you to a listing of satellite symposia by day. The page for each day will list that day’s satellite symposia with links to individual pages on which the presentations will be posted. The presentations will be listed in a table. On this page, each presentation title will launch a webcast of the presentation slides with synchronized audio that progresses without user intervention. Cost: $12,500 Option 2: CRF will design and develop a webcast console within TCTMD’s multimedia section under “Educational Webcasts” or “CME Programs” (depending on CME accreditation). A webcast program will be developed that starts with a symposium-specific landing page designed with the symposium’s themes and providing information about the topics being discussed as well as the presenters participating. Links will be placed in a table along with profile photos and affiliations for each presenter. These links will launch the presentation slides with synchronized audio that progresses without user intervention Cost: Starting at $25,000 Both options include the recording and synchronizing of all slide presentations that are part of the satellite symposium and hosting for six months (longer terms available). Should you wish for your satellite symposium (Option 2 only) to be CME accredited by CRF or another accrediting agency, TCTMD can also host pre-test, post-test, and evaluation forms for CME-accredited programs (additional fees apply). TCTMD will promote the enduring materials through advertisements in an edition of the TCTMD weekly electronic newsletter and also distribute a stand-alone e-mail on a mutually agreed upon date during the life of the program. For more information about TCTMD, please contact: Joshua D. Hartman Director, Educational Services and Strategic Relations CRF Center for Education Cardiovascular Research Foundation Tel: 646-434-4604 E-mail: jhartman@crf.org Enduring Material Options from MedReviews • Review Article: A 6-8-page printed article summarizing your satellite symposium written by a key opinion leader (KOL) or faculty from your satellite symposium. The review article will be published in Reviews in Cardiovascular Medicine and distributed to all 26,000 US cardiologists or a list of your choice. It will be archived online at PubMed and Index Medicus and available for download at www.medreviews.com. Cost: $65,000 • Journal Supplement: A 24-48-page printed supplement that is poly-bagged with Reviews in Cardiovascular Medicine and mailed to all 26,000 US cardiologists or a list of your choice. The publication will be archived online at PubMed and Index Medicus and available for download at www.medreviews.com. The supplement will open with an introduction from the chairperson and consist of articles that summarize each presentation given at the satellite symposium. Cost: $130,000 • Monograph: An 8-page printed booklet that is poly-bagged with Reviews in Cardiovascular Medicine and mailed to all 26,000 US cardiologists or a list of your choice. The monograph will contain a summary of the satellite symposium with key corresponding thumbnails (slides), as developed by your presenting faculty. Slides will also be accessible for download at www.medreviews.com. Cost: $50,000 For more information about MedReviews, please contact: Jeff Arnold Vice President, Marketing MedReviews, LLC Tel: 860-430-1086 E-mail: arnold@medreviews.com Transcatheter Cardiovascular Therapeutics 2013 8
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Planning a Breakfast Meeting - TCT

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