Annual Report and Accounts Tuaras agu - Waterways Ireland

Part 1
Activity Target Synopsis of Progress
Promote use of
the waterways
• Deliver sponsorship,
advertising, public relations
and direct marketing
programmes to build
awareness of the waterways.
Complete sponsorship plan by
April 2008.
• Provide three publications and
to promote and support use
of the navigations.
• Deliver a programme of
market research in line with
the Marketing and Promotion
Strategy.
• Ongoing work in sponsorship,
advertising, PR and direct
marketing programmes
continues to build awareness
of the waterways. The 2008
Sponsorship Programme
received 73 applications
for funding, with 48 events
receiving sponsorship.
• The “What’s on Guide 2008”,
the “Waterways Ireland
Angling Guide”, and the Lower
Bann Chart were completed in
2008. These publications were
designed and distributed to
promote and support the use
of the waterways.
• Waterways Ireland in
conjunction with Fáilte
Ireland undertook both
quantitative and qualitative
research into the cruise hire
market sourcing significant
levels of response from
international customers.
The research demonstrated
a positive attitude towards
boating in Ireland and the
waterways product on offer
and highlighted areas of work
which both agencies agreed to
focus on going forward.
12
Waterways Ireland Annual Report and Accounts 2008