Annual Report and Accounts Tuaras agu - Waterways Ireland

Goal 4
4.3 Engage in joint activities with at least three other
public sector agencies, community, local or
sporting organisations during 2008.
Waterways Ireland continued to develop a range of partnerships with organisations to
manage joint activities which would increase awareness of the waterways.
The Lakelands & Inland Waterways Initiative - a joint marketing and product development
initiative between Waterways Ireland, Fáilte Ireland, Northern Ireland Tourist Board,
Tourism Ireland, Fermanagh Lakeland Tourism and Shannon Development to promote
the waterways between Belleek in Co Fermanagh and Limerick was established in 2007.
The foundation aspects of this project - the development of a guide, website (www.
discoverireland/lakelands.ie) and a multi-lingual DVD was built upon in 2008 with the
production of specialist zone brochures, signage and a domestic advertising campaign.
In 2008 the Lakeland and Inland Waterway initiative received Super Region status in the
overall tourism and marketing classification of Tourism Ireland. In other words the region
will be marketed internationally as one of 3 distinct offerings on the island of Ireland.
Waterways Ireland in conjunction with Fáilte Ireland also formulated a Joint Strategy
for the Cruising Sector in 2007. The group undertook both quantitative and qualitative
research into the hire market sourcing significant levels of response from international
customers. The research demonstrated a positive attitude towards boating in Ireland and
the waterways product on offer and highlighted areas of work which the Partners agreed to
focus on going forward.
Waterways Ireland Annual Report and Accounts 2008
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