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Book of Abstracts 2013 - Australian and New Zealand Disaster ...

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Ms Kim Amos<br />

Chief Executive Officer, Bold Communications<br />

Co Author - Mr Rick Hoys, Chief Executive Officer, iApps<br />

How to Ensure Mobile Applications (Apps) <strong>and</strong> the Online Space are Used Effectively in<br />

Times <strong>of</strong> <strong>Disaster</strong>.<br />

Our company’s future resides in the mobile realm, <strong>and</strong> trends suggest that dem<strong>and</strong> will only rise for mobile disaster<br />

information’. Facebook founder, Mark Zuckerberg. Source: Risk Management. 14 November, 2012 As the trend for<br />

smart phone, mobile application <strong>and</strong> social media use has accelerated across Australia <strong>and</strong> <strong>New</strong> Zeal<strong>and</strong>, we have seen<br />

these communication tools become an important part <strong>of</strong> disaster management <strong>and</strong> recovery. Applications (Apps) that<br />

incorporate real time, SMS alerts, early warning systems <strong>and</strong> geolocation mapping have the ability to save thous<strong>and</strong>s <strong>of</strong><br />

lives. While social media encourages the general public to act as ‘information volunteers’ keeping people instantly<br />

updated as the disaster unfolds using rich content such as photographs <strong>and</strong> video. However, although there are an<br />

increasing number <strong>of</strong> mobile applications (both free <strong>and</strong> for purchase) available to the public <strong>and</strong> emergency<br />

organisations to assist in times <strong>of</strong> flood, fire <strong>and</strong> other disasters, the reality is they still have limited take up. In what<br />

now seems like an environment <strong>of</strong> ongoing disaster events, it is crucial that we examine how we can better incorporate<br />

quality applications (apps), social media platforms <strong>and</strong> the online space into our disaster management planning <strong>and</strong><br />

strategy. iApps CEO, Rick Hoy will examine this issue <strong>and</strong> provide analysis <strong>and</strong> direction on mobile application (app)<br />

functionality, useability <strong>and</strong> seamless integration across varying operating systems. He will demonstrate how early<br />

comprehensive planning <strong>of</strong> applications - built for purpose - will benefit organisations <strong>and</strong> the public in the disaster<br />

management process. Bold Communications Online Communications Strategist, Kim Amos will show how organisations<br />

need to market their application <strong>and</strong> educate application users by using effective online <strong>and</strong> traditional communication<br />

practice. She will demonstrate how using the broader network <strong>of</strong> the online space <strong>and</strong> establishing efficient online<br />

communities will maximise the take up <strong>and</strong> effectiveness <strong>of</strong> disaster mobile applications. Together Rick <strong>and</strong> Kim hope<br />

to ensure mobile applications <strong>and</strong> social media are used to provide effective communication links between emergency<br />

operation centres, the media, front-line responders <strong>and</strong> affected communities.<br />

Mr Jack Archer<br />

General Manager, Research <strong>and</strong> Policy, Regional Australia Institute<br />

Co Author - Adjunct Pr<strong>of</strong>essor Jim McGowan, Adjunct Pr<strong>of</strong>essor, School <strong>of</strong> Government, Griffith University<br />

Natural <strong>Disaster</strong> in Regional Australia: From Recovery to Renewal<br />

As fires burn <strong>and</strong> floodwaters rise, the pressing concern for policy makers <strong>and</strong> emergency response providers is the<br />

immediate welfare <strong>of</strong> affected people <strong>and</strong> the preservation <strong>of</strong> property. However, once the aftermath <strong>of</strong> a disaster has<br />

been managed, it is important that disaster affected areas return to a sustainable economic pathway. If successful, this<br />

part <strong>of</strong> the recovery process can also provide opportunities for community renewal <strong>and</strong> business sustainability over the<br />

longer term. Australia has a well-developed natural disaster response <strong>and</strong> recovery record. Australia’s policy is<br />

internationally renowned for its efficacy in the immediate aftermath <strong>of</strong> disaster, however the Regional Australia<br />

Institute (RAI) has found that in the longer term, government policy on business sustainability, community say in<br />

redevelopment projects <strong>and</strong> allocation <strong>of</strong> funding has not been as successful. This presentation will present the findings<br />

<strong>of</strong> RAI’s recent study into economic recovery <strong>and</strong> natural disaster policy in Australia. As part <strong>of</strong> this project, RAI has<br />

undertaken an exhaustive international literature review <strong>of</strong> disaster policy as well as four case studies into disaster<br />

affected communities in Victoria <strong>and</strong> Queensl<strong>and</strong>. The conclusions from this process will be presented as the best<br />

policy response to natural disaster for sustainable community economic recovery.

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