One-up "printable" edition - CCA Journal magazine

Journal 

CALIFORNIA CHIROPRACTIC ASSOCIATION 

Volume 36 | Issue 4 | Sept./Oct. 2011 

Choosing 

the very best 

In this issue . . . 

Advantage Claims Recovery Group 

CCA Buyer’s Guide 

Heartland Payment Systems 

Warren G. Bender Co. 

Page 1

Page 2 September/October 2011 www.calchiro.org

Journal Advisory Board Chair 

Christina Dumbadse, DC 

tdumbadse@Mac.com 

Journal Advisory Board 

Ed Le Cara, DC 

drlecara@sbcglobal.net 

Robert Chatfield, DC 

bnbchat@yahoo.com 

Darrel Crain, DC 

drdarrel@earthlink.net 

Ed Cremata, DC 

cremata@earthlink.net 

Michael Hubka, DC 

mhubka@att.net 

Maia James, DC 

maia@embracehealth.org 

Robert Walsh, DC 

docrobwalsh@sbcglobal.net 

Penny Cunha, Editor 

pennycunha@calchiro.org 

Advertising Sales 

Steve Berlin, C&S Publishing 

candspublishing@gmail.com 

Vision: Doctors of chiropractic as the 

providers of first choice for wellness and 

the optimization of health. 

Mission: Promoting high standards of 

professionalism and patient care through 

education, advocacy and accountability. 

The CCA Journal, California Chiropractic Association (ISSN 

1060- 1155) is published four times per year and electronically 

delivered to CCA members and non-members. 

© 2011 California Chiropractic Association. All rights reserved. 

The Editor and Board of Directors of the CCA assume no 

responsibility for material contained in articles and advertisements 

published, nor does publication necessarily constitute 

endorsement by them. The publisher reserves the right to reject 

or cancel any advertising for any reason at any time. Manuscripts, 

photographs and other material submitted cannot be 

returned. The CCA Journal is the official publication of the CCA. 

The CCA Journal is owned and published by the CCA for the 

purpose of promoting Chiropractic and general health progress. 

Although formally accepting and publishing the reports of the 

various committees, and the essays read before or submitted 

to it, the CCA holds itself without responsibility for the opinions, 

theories, or criticisms therein contained except when otherwise 

decided by special resolution. The entire contents of the CCA 

Journal are copyrighted by the California Chiropractic Association. 

No portion of this magazine may be reproduced, in any 

form, either in whole or in part, without the written consent of 

the publisher. 

contents 

President’s Message 

5 Dr. Englund — Celebrating CCA’s Professional 

Affiliate Members, Sponsors and Endorsed Vendors 

Features 

9 CCA In Action 

10 - 13 Recover Reduced or Denied Workers’ Comp Claims 

17 - 21 Payment Systems That Let You Focus on Your Practice 

26 - 31 Warren G. Bender Co. Group Health Care Plans 

33 - 45 CCA Buyer’s Guide 

52 - 53 Classified Ads 

Seminars, Events and Activities 

15 Brown Bag Teleseminars — Cash Practice 

23 - 25 Right In Your Back Yard Free CE 

46 - 47 2012 CCA Annual Convention & Exposition 

49 CCA’s Social Networking Site — Facebook 

50 - 51 CCA Seminar and Events Calendar 

Advertisers 

16 Advantage Claims Recovery Group 

14 Bio Back by Medolutions, LLC 

48 Biolase Technology, Inc. 

14 Carlson & Jayakumar, Attorneys at Law 

54 Chiropractic Health Advocacy Mobilization Project 

55 Foundation for Chiropractic Progress 

OBC NCMIC Chiropractic Soulutions 

2 National Chiropractic Council 

37 Scott J. Harris, Attorney at Law 

22 Source Medical Devices 

30 Warren G. Bender Co. 

22 Woodson Management Consultants 

Page 3

executive committee 

Vernon Englund, DC 

President 

2335 Lincoln St 

Oroville, CA 95966 

Tel 530.534.3590 

Fax 530.534.1831 

englundchiro@sbcglobal.net 

Tracy Cole, DC 

First Vice President 

1347 Northcrest Drive 

Crescent City, CA 95531 

Tel 707.464.2921 

Fax 707.464.2131 

tcole@aol.com 

department chairs 

Jack Bourla, DC 

Member Services 

499 Seaport Ct., Suite 101 

Redwood City, CA 94063-2782 

Tel 650.365.1473 

Fax 650.365.1474 

drjack@drjackbourla.com 

staff 

William Howe, III 

Executive Director 

ext. 133 

bhowe@calchiro.org 

Penny Cunha 

Deputy Executive Director 

ext. 138 

pennycunha@calchiro.org 

Michelle Bancroft 

Administrative Assistant 

ext. 136 

mbancroft@calchiro.org 

Annie Lam 

Governmental Affairs Director 

ext. 130 

alam@calchiro.org 

David Paris, DC 

Second Vice President 

Veterans’ Administration 

Outpatient Clinic 

351 Hartnell Avenue 

Redding, CA 96002-1845 

Tel 530.226.7647 

Fax 530.223.2811 

dparisdc@gmail.com 

Robert Walsh, DC 

Chief Financial Officer 

5480 Sunol Blvd., Suite 3 

Pleasanton, CA 94566-7762 

Tel (925) 485-4534 

Fax (925) 846-2264 

docrobwalsh@sbcglobal.net 

Kassie Donoghue, DC 

Governmental Affairs 

3908 J Street, Suite 2 

Sacramento, CA 95819 

Tel 916.451.5458 

Fax 916.451.5481 

kassdc@hotmail.com 

Steven Hammer, DC 

Conventions & Seminars 

6009 Auburn Blvd., Suite 120 

Citrus Heights, CA 95621 

Tel 916.723.3131 

Fax 916.723.3146 

steven.hammer@att.net 

Scott Van Horn 

Membership Sales Director 

ext. 124 

svanhorn@calchiro.org 

Mary Witcraft 

Events & Meetings 

Coordinator 

ext. 141 

mywit@calchiro.org 

Debbie Birkman 

Accounts Receivable 

ext. 140 

dbirk@calchiro.org 

Steve Tullius, DC 

Secretary 

902 W. Grand Avenue 

Grover Beach, CA 93433 

Tel 805.481.1566 

Fax 805.481.5281 

steve_tullius@yahoo.com 

Kenneth Winer, DC 

Immediate Past President 

7127 Owensmouth Ave 

Canoga Park, CA 91303 

Tel 818.888.7227 

Fax 818.888.3945 

brewdoc@roadrunner.com 

Eric P. Mumbauer, DC 

Industrial Relations 

601 S. Brand Blvd., Suite 103 

San Fernando, CA 91340 

Tel 818.365.0653 

Fax 818.365.6533 

19691951@msn.com 

Brad Sullivan, DC 

Insurance Relations 

45717 Shasta Lane 

Temecula, CA 92592-1383 

Tel 818-216-5390 

DRBJS@aol.com 

Julie Birkman 

Receptionist 

ext. 120 

jbirkman@calchiro.org 

Linda Coltrin 

Project Manager 

& District Liaison 

ext. 137 

lcoltrin@calchiro.org 

Kimberly DeWeese 

Director of 

Conventions & Seminars 

ext. 142 

kdeweese@calchiro.org 

board of directors 

Alameda County 

Edward Le Cara, DC 

925.462.5557 

Butte 

Larry E. Masula, DC 

530.342.6441 

Central Coast 

Robert Martinez, DC 

805.922.0484 

Central Valley 

Debra R. Harbin, DC 

559.439.4439 

Contra Costa 

Leslie A. Hewitt, DC 

925.736.3210 

High Desert 

Michael Looper, DC 

661.272.5895 

Kern County 

Carol V. Hamilton, DC 

661.758.3001 

Long Beach 

James B. Dohn, DC 

562.438.9136 

Los Angeles 

Metro 

Gilbert Gomez, DC 

213.387.8935 

Los Angeles 

Southeastern 

Andrew D. Enos, DC 

562.929.6033 

Los Angeles 

Southwest 

Grace J. Syn, DC 

310.540.5529 

Monterey Bay 

Troy R. Brunke, DC 

831.372.5602 

North Bay 

Ray Wilbur, DC 

707.284.9221 

North State 

Christopher Kobe, DC 

530.275.1585 

Orange County 

Bea Heller, DC 

714.898.0515 

Redwood 

Jan Dooley, DC 

707.822.9171 

Riverside County 

Jeffrey R. Marrs, DC 

951.929.0100 

Sacramento Valley 

Heather Dehn, DC 

916.488.0202 

San Bernardino County 

John Bueler, Jr., DC 

909.338.6477 

San Diego County 

Timothy Gay, DC 

760.736.3330 

San Fernando Valley 

Eric P. Mumbauer, DC 

818.365.0653 

San Francisco 

Manuel Fonseca, DC 

415.695.0654 

San Gabriel Valley 

Dennis R. Buckley, DC 

626.798.7805 

San Joaquin/ 

Stanislaus 

Brian W. Crawford, DC 

209.474.2252 

San Mateo County 

Floyd Minana DC 

650.286.4288 

Santa Barbara 

Ernest W. Ferrel, DC 

805.963.3232 

Santa Clara County 

Paul J. Zuchowski, DC 

408.972.0303 

Santa Monica 

Michael Tebbe, DC 

310.477.4531 

Ventura County 

Todd M. Anderson, DC 

805.486.8311 

Verdugo Hills 

Hrayr Sassounian, DC 

818.543.1544 

Public Corporate 

Director 

Keith W. Carlson, Esq. 

949.222.2008 

Student Director 

Anne Bui 

hienanne@gmail.com 

California Chiropractic Association 

1451 River Park Dr., Suite 230, Sacramento, CA 95815 

Tel 916.648.2727 • Fax 916.648.2738 

E-mail: CCA@calchiro.org 

www.calchiro.org • www.californiachiropractic.com 


Celebrating CCA’s 

Professional Affiliate 

Members, Sponsors and 

Endorsed Vendors 

By Vernon Englund, DC, CCA President 

president’s message 

Vernon Englund, DC 

This month the CCA Journal celebrates the many professional 

affiliate members, the generous sponsors 

and exclusive endorsed vendors that support our profession 

and continue to make donations and sponsorships 

to CCA to allow us to give FREE CE credits. 

This fall the CCA “Right in Your Back Yard” series brings 

seminars to locations throughout the state. Click here 

for a listing of dates and locations. 

To register, call CCA at 916.648.2727, ext. 141 or 120 

or click here to register online. More seminars will be 

presented this spring – along with the 2012 CCA Annual 

Convention & Exposition in San Diego at Paradise 

Point, May 4-6 – and all will continue to offer FREE CE 

to CCA members. 

In this issue of the Journal, you will find the CCA Buyer’s 

Guide which is a complete listing of all of the CCA 

Professional Affiliate members This handy reference 

is updated and published monthly at www.CCAJournal.com 

In the Buyer’s Guide you will find contact information 

and other details for exceptional products 

and services that will help you better manage and run 

your practice – and make your life easier. 

You’ll also find informative articles about three of 

our endorsed partners: Advantage Claims Recovery 

Set for easy printing 

Click here 

Group, Inc., Heartland Payment Systems and the 

Warren G. Bender Co. If you are not familiar with 

these firms and the excellent services they provide, 

it’s well worth your time to read these articles. I personally 

use the insurance benefits of Warren G. Bender 

Co. And I had Advantage Claims Recovery Group 

review many of our workers’ compensation files. I’m 

pleased to say that Advantage Claims helped us to recover 

over $10,000 that we had been unable to collect! 

Please, if possible, and if financially prudent for you, 

use the products and services of these supportive 

companies. I extend a sincere THANK YOU to all of the 

companies that support CCA. 

If you work with a company that you think should be 

a sponsor or know a colleague that should be a CCA 

member, let Scott Van Horn, CCA Membership Sales 

Director, know by calling 916.648.2727, ext. 124 or 

emailing svanhorn@calchiro.org. Together we can 

grow CCA with more sponsors and more members. 

Get on board! Support CCA! Volunteer to help with 

time, as our association fights for you. 

Page 5

CCA 2011-2012 Annual Membership Directory 

~ Advertising Rate Sheet ~ 

1/4-page (black & white) $500.00 

1/2-page (black & white) $995.00 

1/2-page (color) $1,350.00 

Full page (color) $1,890.00 

Inside back cover $2,100.00 

Inside front cover $2,600.00 

Outside back cover $3,600.00 

Run your ad in two places in the Directory! 

Second ad half price! 

Upgrade your black & white ad in the 

digital edition to full color! Only $99 more. 

Upgraded digital edition ad can include Flash. 

Same great printed Directory, 

mailed to the entire 

California Chiropractic 

Association membership 

plus a brand-new bonus 

digital edition of the entire 

CCA Directory available at 

www.CCAjournal.com and also 

on a CD inside every Directory! 

Deadline for display advertising: 

October 14th 

Ads must be prepaid 

Major credit cards accepted 

Free graphic design/ad creation 

services to CCA members 

Gold Medal 

package must be 

purchased and 

paid for before 

Oct. 14, 2011. 

Excludes 

premium 

Directory spots. 

The Gold Medal Package Deal: 

Reach the California Chiropractic community at amazing savings 

A full page, full color ad in the 2011-12 Membership Directory 

A full page, full color ad in the Directory digital edition and bonus CDs 

PLUS 12, full page, full color ads in the CCA Buyer’s Guide (12 issues) 

PLUS 6, full page, full color ads in the Journal magazine (6 issues / 1 year) 

PLUS a banner ad on the website (www.CCAjournal.com) 

Purchased separately, all this would cost $11,890 

TAKE 25% OFF and pay only $8,918 for everything! 

Premium Directory spots are sold on a first-come first-served basis. If you want a premium spot please don’t wait to reserve 

it! Ads to be published in both the printed Directory and also the digital edition. Links to web sites and emails will 

work Page (with 6 a single mouse click) in the digital edition. September/October Every Directory 2011 will contain a CD with www.calchiro.org 

the entire digital edition, 

and the digital edition will also be available online at the CCA website, www.calchiro.org for CCA members.

2011-12 CCA Membership Directory 

Space Reservation Form 

YES! 

Reserve my space in the 2011-12 CCA Membership Directory! 

I understand that my ad must be prepaid before the Directory goes on the press at the end of October. 

Name: 

Title: 

Company: 

Address: 

Phone: 

Email: 

Web site: 

Display Ad: 

Signature authorizing space reservation: 

For the 2012 CCA Directory: 

q Run the same size ad as last year 


Click here 

q Upgrade us to (different size or placement): 

PREMIUM SPOTS ARE SOLD ON A FIRST-COME-FIRST-SERVED BASIS 

q I’ll take advantage of the new half-price-for-a-second-ad deal! 

q I want to upgrade my black & white directory ad to full color in the digital edition for only $99 more 

FAX completed form to C&S Publishing at 916-729-1588 

Page 7

cca candidate political action committee 

Who’s going to stand up and protect your interests before the Legislature? 

The California Chiropractic Association, that’s who! 

every day to promote and protect California chiropractors 

and patient/practice member access to chiropractic care. 

Invest in your chiropractic profession — Back the CPAC! 

Contributions to CCA’s Candidate Action Committee (CPAC) 

strengthen CCA’s position as a major player at the Capitol by helping to 

elect candidates who support the chiropractic profession. 

Making a donation is easy and in your best interest! 

Call 916.648.2727 x136 with your credit card authorization 

or mail your check to: 

CCA CPAC 

1451 River Park Dr., Suite 230 

Sacramento, CA 95815-4521 


cca in action 

CCA Works To Protect Scope Of Practice 

CCA Wins Retraction 

from BCE and Reverses RHB 

The BCE’s retraction of chiropractic scope limitation letter 

and the RHB’s retraction of its DC x-ray enforcement practice 

- at CCA’s urging – makes reimbursement that otherwise 

would have been denied possible as well as upholds 

for all doctors of chiropractic their scope of practice and 

their patients to right to access chiropractic care. 

CCA Wins Retraction of 

DC Scope-Limiting BCE Letter 

CCA won retraction of a 2004 letter penned by then-state 

Board of Chiropractic Examiners’ (BCE) staff that misrepresented 

Section 302 of the BCE regulations relating to chiropractic 

scope of practice. The BCE has posted to its website 

a notice stating the letter does not represent BCE policy. 

The April 8, 2004, letter surfaced during CCA’s recent successful 

advocacy to have the State Compensation Insurance 

Fund reverse its policy prohibiting referrals to doctors 

of chiropractic for any post-operative treatment regardless 

of the circumstances. It was sent to SCIF in response to a 

request for clarification of the BCE’s interpretation of Section 

302. The BCE’s letter incorrectly stated: 

• “…during most, if not all, chiropractic office visits manual 

manipulation should be provided to the patient.” 

• “For other conditions (i.e. post-surgical rehabilitation of 

knee), manual manipulation will not be incorporated into 

the treatment program at any point. This is perceived by 

the Board as being a violation of the scope of chiropractic 

practice.” 

This is an important victory of the chiropractic profession. 

If third-parties restrict your services using the BCE letter as 

a basis, direct those third parties to the BCE website. 

CCA thanks the BCE members for recognizing the impediments 

the BCE letter could have on patient access to chiropractic 

care and for its swift response to correct the situation. 

CCA Reverses 

RHB DC X-ray Limitation 

Moving swiftly, CCA prevailed successfully on the state Radiologic 

Health Branch (RHB) to reverse its enforcement 

practice of prohibiting certain x-rays to be taken by doctors 

of chiropractic. 

Two members contacted CCA becasuse they were told by 

RHB inspectors that doctors of chiropractic were not permitted 

to take chest x-rays as they were outside the chiropractic 

scope of practice; one was cited. CCA enlisted the 

assistance of CCA member Cliff Tao, DC, DACBR, a CCArecommended 

member of the RHB Radiologic Technology 

Certification Committee, to educate RHB officials on the 

chiropractic scope of practice. Given Dr. Tao’s credibility 

and knowledge, the RHB reversed its enforcement practice 

and rescinded the one member’s citation. 

As doctors know, doctors of chiropractic are permitted to 

take patient x-rays for diagnostic purposes without limitation. 

Section 302 (a)(6) of the chiropractic regulations 

states “…a duly licensed chiropractor may make use of X- 

ray and thermography equipment for the purposes of diagnosis 

but not for the purposes of treatment.” 

CCA members who have been cited or told by the RHB that 

they cannot take chest or other patient x-rays are urged to 

contact Bill Howe at CCA. 

CCA thanks Dr. Tao for his quick and professional assistance 

in resolving the situation with the RHB and the RHB for its 

DC enforcement practice reversal. 

Page 9

advantage claims recovery group 

Recover Your Reduced Or Denied 

By Steve Berlin 

C&S Publishing 

Free Money! 

If you happen to be one of those 

rare individuals who can’t use some 

free money, then you might want to 

skip over to the next article. But for 

the 99.999 percent of us who can 

always find some good use for extra 

cash, then you need to take a hard 

look at the amazing services offered 

by Advantage Claim Recovery Group 

(ACRG), an endorsed partner of CCA. 


was launched in 1995 by Pamela 

Davis, a Registered Nurse. She was 

working in the insurance cost containment 

industry and quickly recognized 

the need by medical and health 

care professionals to recover denied, 

uncollected and disputed workers’ 

compensation claims. After a little 

research, she discovered that more 

than 40 percent of all claims were 

being denied. 

found that doctors are just too busy 

to spend a lot of time on paperwork. 

They want to treat their patients.” 

So the company evolved to provide 

that specialized services doctors 

need—making sure that everything 

is fully and properly billed, and everything 

the doctor is owed for the 

services provided is paid by the insurance 

company. 

“We recover lost revenue,” Pamela 

said succulently. 

Statistics show that less than 50 per- 

She tried to find a quality service to 

research the denied claims and file 

corrected paperwork to recover this 

lost money, but was not able to find 

one that met her high standards. So, 

in typical American fashion, she started 

her own company. 

“When I started the company I wanted 

to teach and train doctors to get 

their billing right,” she said. “But I 

Fre 

Mone 



Workers’ Compensation Claims 

cent of denied claims are ever resubmitted. 

ACRG knows that all too often 

there are viable claims buried in 

the denied paperwork. Claims that 

were denied for a variety of reasons, 

many of which can be corrected, such 

as incomplete or improperly coded 

claims. And, often the doctor’s staff 


Click here 

Collectively, the Advantage Claims Recovery Group staff has centuries of experience. 

e 

y! 

doesn’t have the time or expertise to 

analyze the rejected claims and resubmit 

them for full payment. Poring 

over claims paperwork takes a lot of 

time, patience, and knowledge. 


has the time and they absolutely 

have the expertise. They have lived 

up to their company motto: We put 

your money where it belongs—back 

in your business! 

ACRG has established and maintained 

a reputation of excellence within the 

claims recovery industry – and with 

good reason. ACRG is committed to 

providing the highest level of client 

care and customer service available. 

Celebrating their 16th year in business, 

ACRG is a family-owned American 

success story, thanks to the hardwork 

and dedication of Pamela Davis, 

and her husband Richard, who joined 

the firm in 1998. 

“What happens a lot,” Pamela explained, 

“is that the doctor’s office 

staff is so involved in the day-to-day 

operations and care of the patients— 

and rightly so—that sometimes billing 

collections follow-up can be delayed 

or overlooked completely due 

to the massive paper requirements 

of the insurance industry.” 

When that happens, ACRG steps in to 

help. Where most collection companies 

will just collect on the AR, ACRG 

will not only collect the outstanding 

accounts receivables, they will review 

the patient file, including the 

soap notes and ledger, to identify any 

Continued on next page 

Page 11


How Much Money Is Buried 

Continued from previous page 

missed billing or collection opportunities. 

“We analyze everything,” Pamela 

noted. “We make sure the treatments 

are billed properly, coded 

properly and reimbursed properly.” 

Recovering your lost reve 

ACRG puts the money back where it belongs: in your 

When they find a problem that has 

caused a partial payment or a denied 

claim, they file a rebilling, or provide 

additional documentation to clarify 

a course of treatment that enables a 

reviewer to approve the claim. They 

also check the fee schedules to make 

sure that the paperwork correctly 

identifies the proper fee scale and 

that the insurance reviewer has applied 

the proper schedule. 

The staff employed by Advantage 

Claims Recovery Service is experienced 

and trained to spot problems 

with files and correct them. Collectively, 

they have several centuries 

worth of experience. Even the most 

experienced doctor’s office staff can’t 

match that level of experience. Consider 

ACRG a specialist that can find 

free money for you. 

And when we say free, we mean totally 

free. There is no fee involved. 

Doctors of chiropractic pay nothing 

— perhaps one can get something 

for nothing after all. 

collect your documentation and review 

it for free. They even pay for 

the shipping. When they find treatment 

that has not been billed, or was 

billed incorrectly, or a claim that was 

denied or underpaid, they file the appropriate 

documents, appeals or paperwork 

to get you paid. They take a 

percentage of what they collect, and 

the rest comes to you. This is truly 

So, how does it work? 

ACRG will 

Pamela Davis and husband Richard. Photo taken at the CCA Annual Convention. 



In Your Old Files? 

nue 

business 

“free money” because it costs chiropractors 

nothing to get it—Advantage 

Claims Recovery Service does all 

of the work—and because without 

the hard work of ACRG this money 

would have been lost forever. 

Still not convinced? Okay, here’s 

another service they offer that sets 

them above their competition: After 

ACRG has gone through your files, 

and found money for you, they will 

give back to you a “Practice Analysis” 

that will help your staff avoid some 

of the errors they discovered. This 

means more money for you in the 

future, and received by you sooner. 

You’re working hard, shouldn’t you 

get paid fully? 

Do you need another reason to pick 

up the phone and call them today? 

Okay, how about $72 million, which 

is the amount of money collected by 

ACRG since they began helping doctors 

of chiropractic and other medical 

professionals. That’s a staggering 

amount of money that would have 

been lost forever because claims 

were rejected or underpaid. $72 million 

is how much free money ACRG 

has recovered for health care professionals. 

Finally, CCA members get these exclusive 

benefits from ACRG: Your 

files get priority status, and ACRG 

waives the $150 PMB fee! 

So now you need to ask yourself: 

How much money is buried in your 

files that could be found, obtained, 

and returned to you by Advantage 

Claims Recovery Group? 

If you are not sure, or even just curious, 

then pick up the phone and call 

ACRG today. They will review your 

files and let you know. And, chances 

are, they will be able to recover money 

for you and send you some free 

money! Wouldn’t that be sweet! 

According to Pamela, the work her 

company does helps many doctors. 

“It’s very exciting to recover funds for 

physicians, particularly in this economy. 

We have worked with physicians 

who have indicated they are having 

financial problems. They were treating 

the patients, but simply not being 

paid for it. So it gives us great pleasure 

to see that we are truly making 

a difference on the bottom line for 

many small business owners.” 

If you’re ready to have the experts at 

ACRG review your files and send you 

some free money, give them a call. 

Naturally, the call is toll-free: 800- 

423-2419. Visit their web site for 

more info: www.ACRGinc.com 

Page 13

CARLSON & JAYAKUMAR 

ATTORNEYS AT LAW 

Carlson & Jayakumar is a full-service law firm offering professional legal support 

to small and large businesses and individuals, focused on Employment Counseling 

and Litigation, Healthcare, and Business Litigation matters. 

Carlson & Jayakumar 

2424 S.E. Bristol Street, Suite 300 

Newport Beach, California 92660 

(949) 222-2008 

(949) 222-2012 fax 

info@cjattorneys.com 

www.cjattorneys.com/ 

Links to more information: 

Web Site 

Practice Areas 

Attorneys 

News 

Contact 


Page 15


heartland payment systems 

Payment Solutions That Let 

You Focus On Your Practice 

Professional Affiliate Member 

Endorsed Partner and Major Event Sponsor 




Click here 

If there’s anything doctors of chiropractic understand, 

it’s the value of amazing service. Being a terrific chiropractor 

is all well and good, but establishing a rapport 

with your patients, learning to listen to them, and giving 

them the personalized services they desire is mission 

critical to running a successful practice. 

Heartland Payment Systems, a professional affiliate 

member of CCA and a major sponsor and supporter, 

understands that the same is true for vendors to chiropractors. 

“The bottom line for us,” said Chad Preuss, senior affiliate 

relations manager, “is not just reducing expenses 

and overhead for chiropractors—which we do. But 

also giving chiropractors the individualized services 

and support they need to flourish and grow.” 

Heartland Payment Systems, established in 1997, is 

one of the top five credit card processing companies in 

America. But saving businesses money on their credit 

card transactions is not all they do. 

“Many people don’t realize that we also offer payroll 

services,” noted Chad. “We often can save doctors 10 

to 12 percent on their payroll.” 


As a healthcare provider, you’re faced with unique complexities 

in running your business — and managing your payments 

processing. With Heartland Payment Systems®, you’ll 

find a remedy that allows you to tend to your practice — and 

your patients. 

Heartland empowers you to revolutionize your operations 

with a comprehensive suite of business products and services 

— including the first-ever unified payments processing 

platform for the health care industry — from just one company. 

Our integrated technology platforms are designed to reduce 

your expenses, enhance your operations and increase your 

profitability. From check management … to credit/debit/ 

prepaid/health benefit card processing and payroll … we 

manage all your payments processing needs effectively, costefficiently 

— and with your best interests at heart. We also 

offer a state-of-the-art application that estimates patient 

payment responsibility and verifies insurance — at the point 

of care — allowing you to better manage patient receivables 

and improve cash flow. We advocate for you — helping you 

navigate through the complexities of payments processing 

and manage the associated expenses. 

Page 17


C O R P O R AT E P R O F I L E 

Heartland Payment Systems delivers credit/debit/prepaid card processing, 

payroll, check management and payments solutions, to more than 250,000 

business locations nationwide. 

A NYSE company trading under the symbol HPY - Heartland employs more 

than 1,700 relationship managers, account managers and sales leaders out 

of a team of nearly 3,000 employees in operations, sales, customer service, 

technology, marketing and administration. 

From its first card transaction processed on July 15, 1997, to the more than 

4 billion transactions it handles annually, Heartland has grown to be the 

5th largest payments processor in the United States by transaction volume, 

8th largest by transaction dollar value and 9th in the world. 

Heartland’s success is the result of a superior long-term customer relationship 

sales model and a commitment to technological innovation, which inspired 

an internally developed, client server-based transaction processing 

platform for brick-and-mortar merchants. We are the only company in the 

payments industry with proprietary 21st century technology for brick-andmortar 

merchants, enabling us to process payments efficiently and costeffectively 

and positioning ourselves as the low-cost provider offering business 

owners a full suite of payments solutions. Heartland delivers tailored 

solutions to all types of industries from retail and restaurant... to parking 

and petroleum... to higher education, lodging, hospitality and more. 

Heartland continues to expand its product base with value-added services. 

We offer payroll processing, check management, and other payments solutions 

- and offer universities complete campus card solutions that encompass 

on- and off-campus purchases, micropayments and contactless tag 

payments, building access and financial aid processing. 

Heartland’s national sales presence and strong position in target markets 

- as well as our technology, solid financial performance, unique corporate 

culture and commitment to the advocacy of business owners - continue to 

contribute to our fast and steady growth. Heartland has sales and servicing 

teams in every community across the country, providing our customers 

with round-the-clock support and technical service. 

Heartland Pay 


Heartland tailors every payroll program 

to fit your practice’s individual 

needs. You pay only for the features 

you want. They offer a full suite of 

value-added solutions including time 

and attendance, workers’ compensation 

programs, and prepaid payroll 

cards. Once you have settled on the 

features you want, and the price that 

meets your budget, Heartland will 

lock that price in for three years with 

their “fixed-price agreement” that 

guarantees your payroll processing 

costs won’t arbitrarily increase. 

“We recently quoted a business on 

its payroll and credit card services together,” 

Chad added, “and we were 

able to save them a whopping 47%.” 

While Heartland will happily quote 

CCA members for either credit card 

processing or payroll services, they 

excel at bundling these services and 

providing deeper savings. 

“CCA members can call me,” said 

Chad, “at 402-502-1514 and I will get 

their local account representative to 

contact them, set a convenient date 

for a face-to-face meeting, followed 

by a written analysis of the services 

that fit into their business and how 

much money we can save them.” 

Heartland is a national company, with 

all the resources that implies, but 

they have local account representa- 



ment Systems Should Be Part Of Your Team 

tives throughout California to give 

CCA members individualized service. 

“What makes us different from most 

other companies,” Chad said with 

pride, “is that we have an extensive 

network of representatives who are 

available 24/7 to answer questions or 

solve problems.” 

In addition to the always-available 

account representatives, Heartland 

also offers gift cards, which is an excellent 

word-of-mouth marketing 

tool to help doctors obtain new patients 

and practice members. 

Gift cards work well because it’s a 

personal endorsement from the card 

giver to the recipient. Basically, your 

customers are encouraging their 

friends and neighbors to use your 

chiropractic service. The recipient, 

who otherwise may not be familiar 

with you as a doctor of chiropractic, 

now has the chance to become a 

new, loyal patient or practice member 

Gift cards are often successfully 

used to generate loyalty by rewarding 

patients and practice members 

“We recently quoted a business on 

its payroll and credit card services 

together and we were able to save 

them a whopping 47%.” 

and motivating them to return. You 

can also turn your gift cards into 

stored-value cards and offer incentives 

that entice patients to continue 

loading money onto them. 

Heartland works closely with each 

chiropractor to determine the incentives 

that resonate with your patient 

base. When patients invest in your 

business this way, they commit to 

spending more money. 

For more information on how a gift 

card program can pump up your profits, 

give Chad a call at 402-502-1514 

and he’ll send out your local account 

representative to meet with you and 

explain all the ins and outs of this terrific 

program. 

“The bottom line,” said Chad, “is 

value. Not just a reduction in what 

chiropractors pay out of their pocket, 

but a significant increase in the services 

given to them so that they can 

concentrate on their core business 

and not worry that they are paying 

too much to take their patient’s credit 

card payments, or that their payroll 

service is too complicated or too expensive.” 

To find out how Heartland Payment 

Systems can become a key partner 

in your chiropractic practice, and 

help you succeed by giving you excellent 

products at low prices coupled 

with extraordinary services, please 

call Chad Preuss at 402-502-1514 or 

email him: chad.preuss@e-hp.com 

Heartland can be found online at 

www.HeartlandPaymentSystems.com 

and the toll-free customer service 

number is 888-963-3600. 

Page 19


Account Executives To Meet With Yo 

Are you ready for payments solutions that give you the freedom 

to focus on your practice? Heartland’s card processing and 

check management products are efficient, cost-effective and 

designed to give you the power to streamline your operations. 

E3 an end-to-end encryption solution, is designed to protect credit and debit card data from the moment 

of card swipe and through the Heartland network — not just at certain points of the transaction 

flow. E3 provides the highest degree of security available — with no extra fees. 

Card Processing: Rely on one-stop credit/debit/prepaid card processing that gives you fair-deal, fully 

disclosed pricing, easy-to-read statements and fast access to funds. 

Mobuyle, a mobile payment solution brought to you by Heartland Payment Systems®, allows you to 

close a sale wherever you are, quickly and securely. The first truly comprehensive mobile payment app 

developed by a payments processor, Mobuyle processes payments directly through Heartland, with no 

need for middlemen, outside gateways or third party providers that increase your costs. 

Check Management: Manage your checks electronically from remote deposit capture through returns 

processing and the collection of bounced checks. 

Gift Marketing: There are two ways you can increase revenue: acquire new patients and motivate existing 

patients to spend more. At Heartland, we help you turn business gift cards into powerful marketing 

tools that increase revenue, promote your business and expand your client base through innovative 

and proven techniques. Our gift card marketing programs are flexible and easy to implement so you 

can start providing these value-added offerings quickly. Team up with Heartland for your gift marketing 

needs and discover three ways to build a complete gift card marketing program. 

Online Payments: Integrate a flexible, online payment solution to quickly process credit, debit and prepaid 

card transactions — as well as recurring billing … and enable customers to order your goods and 

services via the web. 



u And Explain Heartland’s Products 

MicroPayments: Build your business by implementing innovative cashless payments solutions that manage 

the payment cycle from start to finish … and make it easy for your customers to purchase smallticket 

items. 

Equipment: Rely on dependable, best-in-class equipment and peripherals … from point-of-sale (POS) 

systems and terminals — including wireless and hand-helds — to PIN pads, check readers and more. 

Page 21

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Page 23


Page 25

warren g. bender co. 


Make Yourself Happy By Saving Money; Make 



Group Health Care Plans 

Your Employees Happy With A Quality Health Plan 




Click here 

Founded in 1938 by Warren Bender, this CCA endorsed 

partner and major supporter is one of the largest independently 

owned insurance brokerage firms in Northern California. 

Since the beginning there has been a focus that is 

defined in their current mission of “providing protection, 

superior service and education to those who matter most, 

our customers.” 

The family and their employees have worked diligently to 

fulfill that mission. In 1982 Warren’s youngest son, Stephen, 

took over the reins. Today, there are six family members 

integrated into their 40+ organization. To those who 

say the family-owned business in America is dying out, 

we offer the Warren G. Bender Co. as a testament to the 

health and strength of this cherished American dream. 

The company’s steady growth over the past 75 years, despite 

turbulent economic times, underscores their success 

in protecting their customer’s businesses and assets, and 

their unwavering commitment to superior service and education. 

“Giving our customers the very best service that we possibly 

can, and building vibrant working relationships, is what 

this company is all about,” said Chris Bender, a grandson 

of the founder. 

While the company offers the entire range of insurance 

products – including CCA-endorsed auto, home and workers’ 

compensation plans – it recently opened up group 

health plans to CCA members. This should have you and 

your staff leaping for joy, because you can lower your insurance 

costs, and maintain or expand your coverages. 


Chris Bender 

Vice President 

Personal Lines, Benefits Manager 


Phone : 916.380.5327 

Email : cbender@wgbender.com 

With nearly 2 decades of experience in insurance, 

Chris’s time in the industry has ranged from customer 

service, sales and underwriting to management of 

service and sales. Chris has had the opportunity to 

work for 4 different insurance firms, including Warren 

G. Bender Co., which was founded by his grandfather. 

Chris manages the benefit insurance department and 

the personal insurance sales team. The departments 

he has managed have achieved numerous awards, including 

Agency of the Year, Top Producer of the Year, 

Elite Status, Gold Agency, and Inner Circle Status. As 

in all of Warren G. Bender Co.’s departments, Chris 

focuses on strategic analysis of customer and industry 

data to bring the best value in each scenario. . 

The true success in business, Chris states, is from the 

customer’s appreciation of Warren G. Bender Co.’s 

service. “As Warren G. Bender Co. devotes time in every 

meeting toward improving and enhancing service 

to the customer, it is imperative that the skills and 

talents of the team result in the highest level of customer 

satisfaction.” This is achieved through professionalism, 

a contagious positive attitude, and paying 

close attention to the customer’s needs. 

Page 27

chirovoice 

Essential Benefits 

Have Your Say by Enrolling in ChiroVoice 

As members are aware, a primary component of the Patient Protection and Affordable Care Act 

– the health care reform law – is the requirement for all carriers and state exchanges to cover 10 

specified “essential benefits.” 

CCA is working with the Summit to ensure doctors of chiropractic will be eligible to directly treat 

patients under many of the mandatory benefits. 

If not included, given California’s beleaguered financial condition, it is widely believed that it will 

be a steep uphill fight to include the services of chiropractic doctors within the state exchanges. 

It is therefore critically important for doctors, their patients, family and friends to enroll for free 

in ChiroVoice to participate in a national grassroots campaign to achieve this objective. 

Stand Up for Your Chosen Profession by Enrolling in ChiroVoice 

Here’s all you need to do: 

1. Sign up for ChiroVoice for free 

2. Get your patients to sign up for ChiroVoice.org at a computer terminal in your office or have 

each patient fill out a sign-up form and have your staff enter them into the database. (Note: If 

you don’t have staff or time, fax the competed forms to 916.648.2738 and CCA will enter them 

for you.) 



Getting You The Right Coverages 


“CCA members should not assume 

they have the health insurance coverage 

that’s right for their organization 

or their family. That’s a dangerous 

assumption. It’s pays to investigate, 

even if you only get back the assurance 

that you actually have the right 

coverage at the lowest price.” 

Health plans are complicated, Chris 

explained, and price is dependent on 

the coverage desired, deductible levels, 

size of the group and utilization 

data. 

“I had one chiropractor who was paying 

about $30,000 a year to just for 

his own family’s medical insurance,” 

Chris recalled. “After reviewing his 

needs, we offered him a plan that appropriately 

covered him and also his 

staff and cut his annual bill in half.” 

Warren G. Bender Co. is offering a significant 

bonus to CCA members who sign up for a costeffective 

group health plan. With five or more 

employees participating in the plan, you will 

receive access to the California Chamber of 

Commerce’s excellent Human resources program, 

HRCalifornia Express. 

HRCalifornia Express is the latest Web site 

by CalChamber, designed for those new to managing 

HR issues. It provides HR Basics, Forms & Templates, Wage 

Order Wizard, Required Posters chart, and a glossary of the most 

common terms. On HRCalifornia Express, you can get the basic information 

you need with streamlined, step-by-step instructions on 

how to stay compliant with California employment law. 

Click here for more information. 

If you think your office is too small to 

qualify for a group plan, think again. 

As few as two people—which could 

be a husband and a wife, or a chiropractor 

and a receptionist—can qualify. 

And, group plans are usually less 

expensive than individual plans. 

“Some insurance agencies don’t like 

to write small group health plans, 

especially if they are combined with 

high deductible plans” Chris explained, 

“because there’s not a lot 

of profit in them. But here at Warren 

G. Bender Co. we are big enough to 

have the economies of scale that enable 

us to write this business. Plus, 

it’s a tremendous service that we can 

provide to our customers—so, naturally, 

we want to offer this.” 

As usual, Warren G. Bender Co. is going 

the extra mile for their customers. 

They have arranged with the 

California Chamber of Commerce to 

make available their excellent Human 

Resource program, called HRCalifornia 

Express, to every doctor’s office 

with five or more people enrolled in 

a group health plan. This is a $2,000 

value, given to CCA members for 

free. For doctors with less than 5 employees, 

this service can be obtained 

at the substantially reduced price of 

$40 annually. 


Page 29


Affordable Group Health Plans W 


Many doctors, while excellent at the 

practice of chiropractic, may not be 

human resource wizards, and, let’s 

face it, running a business in California 

can be complicated and expensive. 

HRCalifornia Express takes the 

Managing your insurance needs is 

what the Warren G. Bender Co. can 

help you with. 

“The most important aspects of employee 

benefits,” Chris said, “are to 

get the coverages that best fit the 

needs of the office, and to keep costs 

different plans.” So, where to begin? 

Start with a phone call. It’s toll-free: 

800-479- 8558. Ask for an employee 

benefits specialist. 

“We’d be honored to help every CCA 

member personally,” Chris said. “So, 

for fast service, CCA members should 

Professional Affiliate Member 

Endorsed Partner and Major Event Sponsor 

mystery out of hiring and firing employees, 

and can help keep your business 

out of court. The program’s resources 

and standardized templates 

ease the process of managing your 

personnel. 

down. All the while, focusing on providing 

superior service through each 

transaction.” 

When it comes to group health plans, 

there are, in Chris’s words, “tons of 

ask for an employee benefits specialist, 

when contacting our office.” 

That person will help you analyze 

what types of coverages you want for 

yourself and your employees, what 



ith An Eye On Your Bottom Line 

Getting the right coverages and deductible 

levels helps keep the costs 

down, and in this age of tight budgets, 

anything that will help contain 

the cost of doing business is a blessall 

the right coverages, and that you 

are paying the lowest rate. But, in 

many cases, you will be pleasantly 

surprised to find all that you can get 

offering a group health plan. 

The professionals at Warren G. Bender 

Co. can also advise you about the 

changes in the Health Reform law, 

and help you to be compliant in a 

cost-effective manner. 

deductible level you are comfortable 

with, and give you a number of options 

to select from. 

Warren G. Bender Co. offers everything 

from basic catastrophic coverage 

health plans that take care of 

your major medical emergencies, to 

full-coverage, low-deductible plans 

that take care of all your medical 

needs. 

“One of the things we notice about 

chiropractors as a group,” Chris 

pointed out, “is that they tend to take 

good care of themselves. So, often, 

they don’t need an expensive group 

medical plan because they would be 

paying for services they might never 

use.” 

ing—and that’s what Chris Bender 

and his team of specialists will do for 

CCA members. 

Give them a call and have your group 

health plan checked over. As Chris 

pointed out, at the very least you will 

receive the assurance that you have 

The company is located at 516 Gibson 

Drive, Suite 240 in Roseville, and at 

21520 Yorba Linda Blvd., Suite G-266 

in Yorba Linda. You can reach their 

offices at 800-479-8558. More information 

about this Endorsed Partner 

can be found at www.WGBender.com 

Ask about auto, home and workers’ 

compensation plans too! 

Page 31

magazine upgrade 

Journal Gets ‘Easy Print’ Feature 

By Steve Berlin, Owner 


Many people stopped by our booth at the 2011 CCA Annual 

Convention & Exposition and said nice things about 

the digital Journal magazine. For all the chiropractors who 

took the time to come by and tell us they loved the Journal, 

THANK YOU! We work diligently and assiduously on 

each issue, and we appreciate the applause of the people 

we do all the work for, which would be you, the readers. 

Some asked if it would be possible to add a new feature, 

where the major articles in each issue could be easily 

printed out and saved for future reference. We are pleased 

to say that not only is it possible, but we are adding that 

feature beginning with this issue! Articles with the icon 

below can now be easily printed. Clicking the icon will take 

you to a PDF which is specifically formatted to make printing 

that story easy and quick. 


Click here 

If there are other features you would like to see in your 

magazine, please let us know. You can send your ideas, 

suggestions and upgrade requests to me at this email address: 

CandSpublishing@gmail.com 


digital 

Buyer’s Guide 

A Directory of Chiropractic Products and Services 

CALIFORNIA CHIROPRACTIC ASSOCIATION | September 2011 

As the Fall approaches, let our 

exceptional Professional Affiliate 

Members help improve your practice 

and boost your bottom line. 

Page 33

It’s a simple message. 

One you’ve heard many times before. 

But still true: 

If we stand together, we prosper. 

The excellent firms who have joined CCA 

and are listed here in this Buyer’s Guide 

support CCA and CCA members like you. 

When you need products or services, 

please stand with us and consider these businesses. 


Click here 


CCA Directory of Chiropractic Products and Services 

Abkarian & Shaghzo 

Account Management Services Inc 


Advantedge Medical Billing 

Alpine Pharmaceuticals 

Thomas J Anderson, DC, Esq, Attorney 

Travis G. Black & Associates 

Bio-Back by Medolutions 

Biolase Technology, Inc. 

C & S Publishing 

Calton & Burns LLP 


Chiropractic Success Systems 

ChiroTouch 

Rebecca J Crook, Insurance Specialist 

Dr. John J. Hom Dentistry 

Demandforce, Inc. 

Duke Insurance Benefit Group 

Fluoroscopy and Radiography 

Permit Training and Tutoring 

Fatigue Science 

Foot Levelers, Inc. 

Galaxy Enterprises Inc 

Gensco Laboratories, LLC 

Goldenview Imaging and Diagnostics 

HBTI Narratives 

Healthy Bed Store 

HealthSource Chiropractic 

Heel Inc. 

Hiden, Rott & Oertle, LLP 

HMR Enterprises 

IDAP Information 

Innovative Diagnostic Medical Group 

JaCo Distributors Inc. 

Law Office of Jonathan Brand 

Law Office of Buckholtz & Associates 

Law Office of John Mc Kenna 

Law Office of Jeffrey D. Manos 

Law Office of Neal H Sobol 

Life Systems Software 

Legally Mine 

Medi-Claims Assistance 

Meyer Distributing Co. 

Multi Radiance Medical, Inc. 

Munson & Associates 

NCMIC Chiropractic Solutions 

National Chiropractic Council 

Neck RX, Inc. 

YES! 

Nutri-West 

OUM Chiropractor Program 

Physicians Specialty Services 

Pre-Paid Legal Services, Inc. 

Principal Financial Group 

Professional Practice Specialists 

Pure RXO 

Review Tree 

Roex 

Michael J Schroeder, Esq, Attorney 

S J Harris Law 

Steel Zandi 

Skechers 


Step Forward Foot Correctors 

The PARKER Process 

Tri-City Regional Medical Center 

Kathryn C. Turner, CA 

Ultimate Practice, LLC 

University Medical Imaging 

Veraxiis International 

Warren G Bender Co 

buyer’s guide 

Western Physician Resources 


This index is linked! 

Just click on a name 

to go to the full listing. 

Page 35

uyer’s guide 

2011 CCA Directory of Chirop 

Advertising/Marketing 

Demandforce, Inc. 

The leader in automated 

communications and online marketing - 

for Chiropractors. 

Rachel Taylor 

22 Fourth Street, 12th Floor 

San Francisco, CA 94103 

Phone: (800) 246-9853 

Fax: (415) 532-2800 

Email: rtaylor@demandforce.com 

Web: www.demandforce.com/chiro.php 

iDAP Information 

Provides toll-free chiropractic education 

and patient referral program called the 

“New Patient Generator.” 

George Ravazzolo , President 

2681 Echo Avenue 

Carlsbad, CA 92009 

Phone: (800) 842-4327 

Fax: (760) 804-9156 

E-mail: gravazzolo@sbcglobal.net 

Web: www.idapinc.com 

Review Tree 

Helping practices grow through word-ofmouth. 

Michael Cody 

435 Tryon St 

South Glastonbury, CT 06073 

Email: reviewtree@gmail.com 

Website: www.reviewtree.com 

Analgesics 

Alpine Pharmaceuticals 

Speed recovery after trauma with the 

only clinically proven Arnica regimen! 

April Eya 

1940 Fourth Street 

San Rafael, CA 94901 

Phone: (888) 746-4542 

Fax: (415) 451-6981 

E-mail: april@AlpinePharmaceuticals.com 

Website: www.traumacarearnica.com 


actic Products and Services 


Heel, Inc. 

Homeopathic pharmaceutical 

manufacturer conducting continuous 

clinical research and providing ongoing 

education. 

Shannon Mullen 

10421 Research Road SE 

Albuquerque, NM 87123 

Phone: (505) 559-2932 

Fax: (800) 217-6934 

E-mail: smullen@heelusa.com 

Web: www.heelusa.com 

Please see our advertisement on page 4 

Gensco Laboratories, LLC 

Transdermal gel delivers pain relievers 

and anti-inflammatory ingredients to 

pain source. 

Breck Philip 

6361 Rio Oso Drive 

Rancho Murieta, CA 95683 

Phone: (916) 813-3293 

Email: breckphilip@gmail.com 

Website: http://www.speedgel.com 

Attorneys/Law Firms 

Abkarian & Shaghzo 

Albert Abkarian, Esq 

2505 Canada Blvd #1 

Glendale, CA 91208-2079 

Phone: (818) 241-0006 

Fax: (818) 241-0014 

E-mail: Abkarianlaw@Abkarianlaw.com 

Web: www.abkarianlaw.com 

Thomas J Anderson, DC, Esq, Attorney 

7114 Quito Court 

Camarillo, CA 93012-9074 

Phone: (805) 482-0121 

Fax: (805) 487-1175 

E-mail: andersontm@verizon.net 

Travis G. Black & Associates 

Travis G. Black, JD 

3108 Ponte Morina Dr #240 

Cameron Park, CA 95682-8480 

Phone: (530) 677-5890 

Fax: (530) 672-9506 

Email: piattorney@hotmail.com 

The Law Office of Jonathan Brand 

Jonathan Brand, Esq. 

1777 Botelho Dr #220 

Walnut Creek, CA 94598 

Phone: (925) 295-1670 

Fax: (925) 955-1636 

E-mail: mailbox5@jb-law.com 

Web: www.jb-law.com 

The Law Office of Alan Buckholtz 

& Associates 

Negotiate cash buyouts of disability 

income policies. 

Alan Buckholtz, Esq. 

16133 Ventura Blvd., Suite 700 

Encino, CA 91436 

Phone: (800) 905-4000 

Fax: (805) 497-2299 

Email: buckholtz@verizon.net 

Please see our advertisement 

in the CCA Journal magazine 

and on the next page 

Calton & Burns LLP 

Roger W Calton, JD 

30131 Town Center Dr #177 

Laguna Niguel, CA 92677-2010 

Phone: (949) 495-3350 

Fax: (949) 495-9187 

E-mail: roger@caltonlaw.com 

Web: www.caltonlaw.com 


We represent chiropractors: forming 

practices, handling insurance and 

contract disputes 

Jehan Jayakumar 

2424 S.E.Bristol St., Suite 300 

Newport Beach, CA 92660 

Phone: (949) 222-2008 

Fax: (949) 222-2012 

E-mail: jehan@cjattorneys.com 

Web: www.cjattorneys.com 




Page 37


2011 CCA Directory of Chiropr 

Attorneys/Law Firms 

Continued 

Hiden, Rott & Oertle, LLP 

David V Hiden, Jr., Esq. 

2635 Camino del Rio S #306 

San Diego, CA 92108-3729 

Phone: (619) 296-5884 

Fax: (619) 296-5171 

Web: www.hrollp.com 

Law Offices of Jeffrey D. Manos 

Personal injury attorney with nearly 

30 years experience. 

Jeffrey D. Manos 

600 Allerton St #200 

Redwood City, CA 94063 

Phone: (650) 365-2125 

Fax: (650) 365-2126 

E-mail: jeff@jeffmanos.com 

Web: www.jeffmanos.com 

Law Office of John Mc Kenna 

John M. Mc Kenna, Esq. 

P. O. BOX 1621 

Tustin, CA 92781 

Phone: (714) 271-5850 

Fax: (714) 352-5301 

Email: mckennalaw@cox.net 

Legally Mine 

Risk management through use of 

lawsuit prevention legal tools. 

Dan Mc Neff, CEO 

1250 East 200 South, Suite G2 

Lehi, Utah 84043 

Phone: (800) 375-2453 

Fax: (888) 801-6454 

Email: danm@legallymine.org 

Website: www.legallymine.org 

S J Harris Law 

Attorney - Professional License Defense. 

Defend against the Board of Chiropractic 

Examiners. 

Scott J Harris, Esq. 

8383 Wilshire Blvd, Suite 830 

Beverly Hills, CA 90211 

Phone: (323) 370-6139 

Fax: (323) 988-7102 

E-mail: scott@sjharrislaw.com 

Website: http://www.sjharrislaw.com 

Please see our advertisement on page 5 

Steel Zandi 

The leading and innovative chiropractic 

personal injury law firm. 

Shawn Steel 

E-mail: shawnsteel@shawnsteel.com 

John Tawlian 

27520 Hawthorne Blvd., #270 

Palos Verdes, CA 90274 

Do you have an income disability policy? 

Bar # 44918 

MOST 

SETTLEMENTS 

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FREE 

NEED MAJOR CASH? 

• Disability policy settlement specialists 

• Negotiated cash buyouts nationally for 30+ years 

• Respected by insurance executives, 

attorneys and claims adjusters 

• Money available for any purpose! 

• Small contingency fee. No Recovery, No Fee 

We have obtained 

cash buyouts when: 

• You’re now receiving benefits 

• You have no current claim 

• Your claim has been denied 

If your claim has been unfairly denied, we can file suit for punitive damages 

that could run to the millions of dollars. Last major case settlement $2 million! 

BUCKHOLTZ & ASSOCIATES 

A Professional Law Corporation 

16133 Ventura Blvd. Suite 700, Encino, CA • 800-905-4000 • Buckholtz@Verizon.net 

35 years trial experience – Prosecutor – Judge Pro Tem – County Commissioner – USC Lecturer 




Phone: (800) 626-0003 

Fax: (310) 697-9010 

Web: www.shawnsteel.com 

Michael J Schroeder, Esq, Attorney 

1851 E 1st Street, Suite 1160 

Santa Ana, CA 92705 

Phone: (714) 647-6488 

Fax: (714) 571-1863 

E-mail: dchurchwell@chiropracticcouncil.com 

The Law Office of Neal H. Sobol 

Neal H. Sobol, Esq. 

520 E. Broadway, Suite 201 

Glendale, CA 91205 

Phone: (818) 547-6650 

Fax: (818) 547-0274 

E-mail: info@nealsobol.com 

Web: www.nealsobol.com 

Billing Services 

Advantedge Medical Billing 

Provide billings services specialized 

for chiropractic - WC, PI, PR, 

Medicare, and more. 

Ceci Martinez 

P. O. Box 582683 

Modesto, CA 95358 

Phone: (209) 408-0107 

Fax: (209) 408-0477 

E-mail: ceci@advantedgebilling.com 

Web: www.advantedgebilling.com 

Rebecca J. Crook, Insurance Specialist 

Direct Payment, Low Flat Fee, No 

Monthly Minimum, No Binding 

Contract, Free Consulting, Est 1992, 

References 

37035 Yuma Lane 

Temecula, CA 92592-8500 

Phone: (951) 302-2381 

Fax: (951) 302-2605 

E-mail: rjcrookbiller@yahoo.com 

HMR Enterprises 

Strictly-Chiropractic Billing Service; 

20 years serving the Profession 

Rhonda Pardue 

P. O. Box 247 

Bellflower, CA 90707-0247 

Phone: (562) 867-3007 

E-mail: HMRenter@aol.com 

Physicians Specialty Services 

Chiropractic and physical therapy 

medical billing specialist. 

Joe Crouch 

1011 Maurice Street 

Monrovia, CA 91016 

Phone: (626) 358-0093 

Fax: (626) 256-3540 

E-mail: joe@medicalbillingdept.com 

Web: www.medicalbillingdept.com 

Western Physician Resources 

Reimbursement program for 

durable medical equipment. 

Nicole Indrisano, Sales Representative 

7620 North El Dorado Street, #165 

Stockton, CA 95207 

Phone: (925) 234-1168 

Fax: (925) 397-3017 

Email: NIndrisano.WPR@gmail.com 

Web: www.alabamapain.com 

Chiropractic Assistants 

Kathryn C. Turner, CA 

601 Andress Court 

Roseville, CA 95678-4358 

Phone: (916) 784-1488 

E-mail: kturner@scoe.net 

Chiropractic Success Systems 

Provide billing and collection seminars, 

temporary assistance and more. 

Lisa A. Bilodeau 

P. O. Box 67294 

Scotts Valley, CA 95067-7294 

Phone: (831) 438-0861 

Fax: (831) 438-3161 

E-mail: Lisa_Bilodeau@hotmail.com 

www.chiropracticsuccesssystems.com 

Chiropractic Equipment/ 

Supplies Distributors 

Bio-Back by Medolutions 

Bio-Back patented lumbar orthosis. 

Supporting you and your patients 

Rick Gerace 

5910 Venture Dr., Ste A 

Dublin, OH 43017 

Phone: (888) 978-7999, ext 104 

Fax: (888) 560-1743 

Email: rick@thebioback.com 

Website: http://www.thebioback.com 



Fatigue Science 

Provider of scientifically validated 

system for in-home sleep assessment 

and fatigue risk. 

Courtney Downs 

700 Bishop Street, Suite 2000 

Honolulu, HI 96813 

Phone: (858) 945-2504 

Fax: (800) 650-0993 

E-mail: 

courtney.downs@fatiguescience.com 

Web: http://www.fatiguescience.com 

JaCo Distributors Inc. 

William James 

E-mail: billy@jacodistributors.com 

Wayne G. Vico, President 

E-mail: info@jacodistributors.com 

P. O. Box 1107 

Lafayette, CA 94549 

Phone: (800) 642-4617 

Fax: (925) 283-4356 

Web: www.jacodistributors.com 

Continued 

on next page 

Page 39



Chiropractic Equipment/ 

Supplies Distributors 


Meyer Distributing Co. 

Supplying you with over 20,000 chiropractic 

products and equipment options. 

Steven Copperman 

1810 Summit Commerce Park 

Twinsburg, OH 44087 

Phone: (800) 472-4221 

Fax: (330) 963-4753 

E-mail: scopperman@meyerdist.com 

Web: www.meyerchiropractic.com 


Clinical and portable physiotherapy 

devices. Free shipping to CA 

chiropractors! 

Source Medical Operations Manager 

6540 Lusk Blvd., # C200 

San Diego, CA 92121 

Phone: (888) 473-7322 

Fax: (858) 220-7523 

Email: info@sourcemedicaldevices.com 

Website: 

www.sourcemedicaldevices.com 

Collection Agencies 

Account Management Services Inc. 

A leader in reliable recovery 

management services to the 

healthcare industry. 

Richard L. Moss 

5300 Orange Ave., Suite 120 

Cypress, CA 90630 

Phone: (800) 922-4704 

Fax: (714) 821-4703 

E-mail: rick@amsreceivables.com 

Web: http://amsreceibales.com 


Workers Compensation Recovery 

Specialist - We dont get paid 

unless you do! 

Richard B. Davis, President 

4300 Beltway Drive 

Addison, TX 75001 

Phone: (800) 423-2419 

Fax: (877) 885-4553 

E-mail: richard@acrginc.com 

Web: www.acrginc.com 



Computer Hardware/Software 

Life Systems Software 

ChiroSuite - Chiropractic Specific, 

Integrated Management & 

Documentation Computer Programs 

Paul Bindell, DC 

75 East Main Street 

Rockaway, NJ 07866 

Phone: (800) 543-3001 

Fax: (973) 625-2843 

E-mail: lsisales@lifesystemssoftware.com 

ChiroTouch 

Integrated Chiropractic Software, the 

Total Practice Management Solution. 

David Speakman 

3636 Camino Del Rio N #220 


Phone: (805) 338-9154 

Fax: (619) 923-2700 

Email: drspeakman@mychirotouch.com 

Website: http://www.chirotouch.com/ 

Diagnostic Equipment / 

Supplies 

Innovative Diagnostic Medical Group 

Provider of mobile diagnostic equipment 

Vincent J. Donato, DC 

Van Lai 

E-mail: van@innovativedx.net 

1801 Century Park East #1040 

Los Angeles, CA 90067 

Phone: (310) 553-7980 

Fax: (310) 943-3279 

Electrotherapy Equipment/Supplies 

Multi Radiance Medical, Inc 

6565 Cochran Rd 

Solon, OH 44139 

Susan Vetrone , VP of Marketing 

Phone: (800) 373-0955 

Fax: (440) 542-0765 

Email: svetrone@multiradiance.com 

Website: www.multiradiance.com/ 

Exercise/Rehabilitation 

Equipment/Supplies 

Neck RX, Inc. 

Neck Rx Flex and Neck Rx Groove - neck 

exercise equipment. 

Ben Benumof 

999 N Sepulveda Blvd #500 

El Segundo, CA 90245 

Phone: (888) 763-2579 

E-mail: bbenumof@neckrx.com 

Website: http://www.neckrx.com 

Skechers 

Pat Taniguichi 

228 Manhattan Beach Blvd 

Manhattan Beach, CA 90266 

Phone: (310) 318-3100 

Fax: (310) 798-9606 

Website: www.skechers.com 




Financial Services 

Pre-Paid Legal Services, Inc. 

Daniel D. Buchalter 

695 Downing Blvd 

San Leandro, CA 94577 

Phone: (888) 549-3622 

Email: cbuchalter@prepaidlegal.com 

Website: http://www.danbuchalter.com 

Principal Financial Group 

Business and Personal Financial Advisory 

Firm, including Group Insurance and 

planning services. 

Financial Advisors 

1478 Stone Point Drive, Suite 390 

Roseville, CA 95661 

Phone: (800) 468-7188 

Fax: (916) 773-3040 

Email: huchingson.mark@principal.com 

Web: http://www.principal.com 

Group Insurance 

Duke Insurance Benefit Group 

Employer and individual insurance 

benefits (health, dental, life). 

Paul H. David 

4275 Executive Square, Suite 400 

La Jolla, CA 92037-1476 

Phone: (888) 202-2377 

Fax: (858) 587-6657 

E-mail: paul@tdc.sdcoxmail.com 

Warren G Bender Co. 

Deep discounts on professional and 

personal insurance needs exclusively 

for CCA members. 

Marianne Lukenda 

516 Gibson Dr #240 

Roseville , CA 95678-5792 

Phone: (916) 380-5309 

Fax: (916) 380-5206 

E-mail: mlukenda@wgbender.com 

Web: www.wgbender.com 

Insurance — Malpractice 

National Chiropractic Council 

Affordable malpractice insurance 

for chiropractors. 

Marilyn Allen 

1851 E First Street, Suite 1160 

Santa Ana, CA 92705-4055 

Phone: (800) 622-6869 

Fax: (714) 571-1863 

Web: www.chiropracticcouncil.com 



NCMIC Chiropractic Solutions 

Insuring every chiropractic college in 

the nation plus 36,000 DCs. 

Mike Whitmer, Sr Prof Relations Rep. 

14001 University Avenue 

Clive, IA 50325-8258 

Phone: (515) 313-4530 

Fax: (515) 313-4476 

E-mail: mwhitmer@ncmic.com 



OUM Chiropractor Program 

Quality malpractice insurance 

to chiropractors. 

Dessa Schroeder, Local Representative 

3000 Meridian Blvd., Suite 400 

Franklin, TN 37067 

Phone: (714) 573-8899 

Fax: (615) 986-1957 

E-mail: dmschroeder@calproinsurance.com 

Web: www.oumchiropractor.com 

Insurance Billing 

Medi-Claims Assistance 

Beverly A. Gushikuma, Owner 

P. O. Box 712526 

Santee, CA 92072-2526 

Phone: (619) 449-9670 

Fax: (619) 449-9670 

E-mail: beverlyg1@prodigy.net 

Munson & Associates 

75 years combined experience, we 

don’t get paid if you don’t get paid. 

Patricia Munson 

902 Central Avenue, Suite 305 

Tracy, CA 95376 

Phone: (209) 835-4252 

Fax: (209) 879-0173 

Email: mabilling@gmail.com 

Web: www.munsonandassociates.com 

Laboratory Services 

Veraxiis International 

Objective, Evidenced-based IT/PM 

solutions firm focusing on increasing 

reimbursements. 

Barry M Tydings , President 

408 Broad Street 

Nevada City, CA 95959 

Phone: (310) 488-1943 

Email: bmtydings@aol.com 

Web: http://www.drugsmartcup.com 

Mattresses/Pillows/Cushions 

Healthy Bed Store 

Orthopedic mattresses, adjustable 

bases, ergonomic zero-gravity chairs, 

therapy products. 

Wayne Franson,. President 

820 Wales Drive, Suite 4 

Folsom, CA 95630 

Phone: (888) 357-0770 

Fax: (916) 351-0751 

Email: wayne@backandbodysolutions.com 

Website: www.healthybedstore.com 

Continued 

on next page 

Page 41



Medical/Medical Center 

Tri-City Regional Medical Center 

Accredited 137-bed not for profit 

acute care community hospital. 

Arthur Gerrick, Chief Executive Officer 

21530 S Pioneer Blvd 

Hawaiian Gardens, CA 90716 

Phone: (562) 860-0401 

Fax: (562) 924-5871 

E-mail: rswadener@tri-cityrmc.org 

Web: www.tri-cityrmc.org 

Nutrition/Vitamins/Supplements 

Nutri-West 

Brian J. Anderson , DC 

895 E Main Street, Turlock, CA 95380 

Phone: (209) 669-3526 

Fax: (209) 669-3528 

Pure RXO 

Personalized Full-service patient fulfillment 

website solution for your business. 

Tracy Barrilleaux, HHP 

5671 Palmer Way, Suite K 

Carlsbad, CA 92010 

Phone: (800) 860-9583, ext 200 

Fax: (760) 929-0240 

Email: Tracy@pureprescriptions.com 

Website: www.purerxo.com 

Please see our ad below 

Roex 

Produce and Market 

Nutraceutical Products 

Adam Michelin, CEO 

16601 Armstrong Ave, Irvine, CA 92606 

Phone: (800) 645-0010 

E-mail: amichelin@roex.com 

Web: http://www.roex.com 

Orthotics 

Foot Levelers, Inc 

Andi Moshier 

518 Pocahontas Ave NE 

Roanoke, VA 24027-2611 

Phone: (800) 553-4860 

Fax: (540) 769-8864 

Email: amoshier@footlevelers.com 

Website: http://www.footlevelers.com 

Step Forward Foot Correctors 

Shayne Kimber 

11109 SE Kent Kangley Road 

Kent, WA 98030-7707 

Phone: (253) 631-0683 

Fax: (253) 631-6135 

E-mail: shaynek@stepforward.com 




Other 

Biolase Technology, Inc. 

Pain Therapy Lasers - Diolase from laser 

pioneer, Biolase provides cost effective 

pain therapy. 

4 Cromwell 

Irvine, CA 92618 

Phone: (949) 361-1200 

Fax: (949) 273-6687 

E-mail: bbrown@biolase.net 

Web: http://www.biolase.com/diolaseid 


Digital publications & graphic design 

Postal Mail Box 208 

7909 Walerga Road #112 

Antelope, CA 95843 

Phone: (916) 729-5432 

E-mail: CandSpublishing@gmail.com 

Web: www.CandSpub.com 

Dr. John J. Hom Dentistry 

John J. Hom 

10929 South Street, Suite 114B 

Cerritos, CA 90703 

Phone: (562) 924-2711 

Fax: (562) 924-0288 

E-mail: drjhom@aol.com 

Practice Appraisals/Sales 

HealthSource Chiropractic 

Chiropractic franchise - One of the fastest 

growing franchises in the United States! 

Karen Reed 

3162 Hawkcrest Circle 

San Jose, CA 95135-2224 

Phone: (408) 533-5347 

Fax: (440) 967-8715 

E-mail: Kreed@healthsourcechiro.com 

Web: www.healthsourcechiro.com 

Professional Practice Specialists 

Specialize in consulting, practice 

appraisals, marketing, financing and 

merger of chiropractic practices. 

Jeffrey D. Dieter 

18880 NW Nelscott Street 

Portland, OR 97229 

Phone: (800) 645-7590 

Fax: (503) 961-8787 

E-mail: pps@practicesales.com 

Web: www.practicesales.com 

Practice Management 

Consultants/Services/Software 

HBTI Narratives 

Narrative Report Writing “Colossus 

Friendly”, Practice Consulting, Web Design 

Donna Eggleston 

Co-Owner with Theresa Bergh 

18 Kialoa Court 

Newport Beach, CA 92663 

Phone: (949) 631-7616 

Fax: (949) 631-3832 

Email: donna.HBTInarratives@yahoo.com 

Website: www.HBTInarratives.com 

Please see our ad below 

Ultimate Practice, LLC 

Practice Management & Consulting; 

Product Line & Seminars 

Dr. Timothy J. Gay 

1740 La Costa Meadows Drive, Suite 102 

San Marcos, CA 92078 

Phone: (866) 797-8366 

Fax: (760) 736-9335 

Email: drgay@ultimatepractice.com 

Website: www.ultimatepractice.com 

Goldenview Imaging and Diagnostics 

Open MRI. Simulated weight-bearing 

and positional MRI. X-Ray. 

Nisha Dean, Office Manager 

1393 Santa Rita Rd, Suite D 

Pleasanton, CA 94566 

Phone: (925) 846-5888 

Fax: (925) 461-0470 

Email: goldenviewmri@msn.com 

Website: http://goldenviewimaging.com 

Providing Doctors with a Clear and 

Detailed Process to Narrative Report Writing 

HBTI Narrative Report system doesn’t “write” a canned Personal 

Injury Report for you. It merely converts what the doctor has already 

written in the chart into simple English that attorneys and claim 

adjusters can understand... all quickly and inexpensively. 

Visit our Web site for details: www.hbtinarratives.com 

18 Kialoa Court, Newport Beach, CA 92663 

CCA 

Member 

(949) 631-7616 

Page 43


2011 CCA Directory 

of Chiropractic Products and Services 


Practice management, Revenue 

generating techniques, Staff training, 

Marketing, Billing and more. 

Helen Cole 

Senior Representative 

4733 Torrance Blvd., #186 

Torrance, CA 90503 

Phone: (310) 542-8338 

Email: wcm.helen@gmail.com 



Radiology/ 

X-Ray Equipment/Services 

Fluoroscopy and Radiography Permit 

Training and Tutoring 

Providing Training Statewide. 

Fluoroscopy and Radiography Permit 

Training and Tutoring — 20 years 

experience, 99.9% pass rate. 

Mission Viejo, CA 92691 

Contact: Ronald F. Cray, R.T. 

Phone: (949) 697-7969 

Fax: (949) 770-4092 

Email: yarcnor@gmail.com 

University Medical Imaging 

Medical Imaging facility that offers 

3T MRI, Arthrogram, and X-Ray services. 

Mike Lucero, Marketing Representative 

500 University Avenue, Suite 117 

Sacramento, CA 95825 

Phone: (916) 922-6747 

Fax: (916) 922-6767 

Email: mlucerno@universitymedimaging.com 

Website: www.universitymedimaging.com 

Seminars 

The PARKER Process 

Bruce A. Parker, DC 

30295 White Wake Drive 

Canyon Lake, CA 92587 

Phone: (951) 471-0601 

Fax: (951) 471-0650 

E-mail: drbruce@theparkerprocess.com 

Web: www.theparkerprocess.com 

Tables 

Galaxy Enterprises, Inc. 

Henry Talei 

5411 Sheila Street 

Los Angeles, CA 90040 

Phone: (323) 728-3980 

Fax: (323) 728-5971 

Web: www.galaxymfg.com 

We Deliver! 

C&S Publishing’s Delivery Manager software will deliver 

this Buyer’s Guide to you easily and automatically. Click 

the button, below, for more information and to get your copy 

of this FREE software — exclusively for CCA members! 


We can put the California chiropractic 

community in the palm of your hand . . . 

. . . well, almost. 

Advertising here in the Buyer’s Guide, 

and in the CCA Journal magazine is darn close! 

For rates and info call Steve at (916) 729-5432 

or email to: CandSpublishing@gmail.com 

Page 45

calchiro.org 

www.paradisepoint.com 


Save My Seat! 

May 4-6, 2012 

Paradise Point Resort & Spa • San Diego, California 

FREE for CCA Members! 

(Deposit of $ 81) 

2012 CCA Annual Convention & Exposition Registration Form 

Name(s) _______________________________________________________________________ 

Chiropractic College ______________________________________________________________________ 

Address ________________________________________________________________________ City/State/Zip ___________________________________________________________________________ 

Phone ___________________________________________ Fax ____________________________________________ Email _______________________________________________________________❑ 

(confirmation letter will be e-mailed) 

Check here if new address. Check here if you have special needs that may require our attention. A CCA staff person will call to confirm your request. 

Please check one: Use this email for all CCA communications. Use this email for confirmation only. 

Sign me up for: (check below) 

MEMBER 

NON-MEMBER 

Pre-registration by June 1/After June 1 

Doctor of Chiropractic (Full Registration) FREE* with $81 deposit $329 $379 

Radiology Only (5 hrs Only) FREE* with $81 deposit $299 $349 

QME Only (6 hrs Only) FREE* with $81 deposit $299 $349 

Student 

College ___________________________________________ 

Graduation Date _____ /_____ FREE* with $81 deposit $95** $125** 

Chiropractic Assistants / Guest (non-chiropractic) $99 $129 $149 

Name_____________________________________________ 

DC Name__________________________________________ 

100 YL Certification Classes (16 hrs of credit available)*** $199 N/A 

Class schedule and speaker line-up will be announced soon! 

*Limited FREE Seating Available. Once the FREE seats are filled and if space permits, additional seats may be 

purchased. 

**Non-member rate includes SCCA membership. 

***There is a $199 charge for taking the classes for CCA 100 Year Lifestyle Certification credit. 

HOW TO RESERVE YOUR SEAT 

MEMBERS: To save your seat, you must send a check or credit card authorization in the 

amount of $81. If you attend the convention you reserved, your credit card will NOT be 

charged. 

NON-MEMBERS: Provide check or credit card payment for the appropriate class fee listed above. 

Paradise Point Resort & Spa 

1404 Vacation Road 


800.344.2626 Reservations 

www.paradisepoint.com 

C a l i f o r n i a 

C h i r o p r a c t i c 

A s s o c i a t i o n 

Mention CCA 

for a special group 

rate of $165/night. 

Available until 

April 9th. 

Total Amount Due $ Check Payable to CCA Enclosed: # , or 

VISA MC AMEX DISCOVER Credit Card # Exp. 

MAIL Registration to: CCA, 1451 River Park Drive, Suite 230, Sacramento, CA 95815-4521 

FAX (916) 648-2738 CALL (916) 648-2727 ext. 141 or 120 WEB www.calchiro.org 

Earn continuing education credit. Continuing 

education credit will be applied for from the 

following states: CA, AZ, HI, ID, OR, NV, and 

WA. 

CANCELLATIONS: All cancellations must be in writing. 

CCA MEMBERS: Convention cancellations received in the CCA office up to 14 days prior to convention date will not be subject to a service charge. After the 14-day deadline, 

a $50 cancellation fee will apply. “No shows” the day of the Convention automatically will be charged $81. 

NON-MEMBERS: Convention cancellations received in the CCA office up to 14 days prior to Convention date are subject to a 20% service charge. Cancellations after the 14 

day deadline, and up to 5pm on the day prior are subject to a 40% service charge. “No shows” or cancellations the day of the convention are liable for the entire fee. 

All cancellations must be in writing. If CCA cancels for any reason, CCA’s liability is limited to the return of the registration fee only. CCA will not reimburse registrant for any 

travel or hotel cancellation fees or penalties. Checks returned due to insufficient funds and/or stop payment are subject to a $25 returned check fee. Retain a copy of this 

form for your records. If you fax your registration, you MUST reserve/pay by credit card. 

100 YEAR LIFESTYLE CERTIFICATION: 100 Year Lifestyle certification classes are eligible for regular continuing education credit at no charge and are eligible for credit toward 

100 Year Lifestyle certification for up to 30 days from the date of the convention. Certification convention fees apply if class is used toward 100 Year Lifestyle certification. 

For CCA use only: Verify record _________ Processed _________ Confirm e-ltr _________ 

Page 47

Advanced Laser 

Pain Therapy 

Reducing Pain. Attracting patients. 

Growing your practice. 

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(HILT) device is over. Meet the Diolase 10 from Biolase, a 

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• Intuitive touch-screen interface 

• Truly portable with a battery-powered option 

• One-button pre-sets simplify treatments 

• Comprehensive education and training available 

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• Lasers attract new patients and increase referrals 

• 5-year financing for easy monthly payments 

• Section 179 provides additional tax incentives 

AbouT bIoLASE 

Headquartered in Irvine, CA, Biolase Technology, Inc. 

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A limited number of certified pre-owned 

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Discover what the Diolase 10 can do for your practice and patients. 

To schedule a demo please call us at 877-670-4767. 

© 2011 | www.Biolase.com 

DiolaseAd_CCA_042011.indd 1 

4/20/11 6:36 PM 


cca facebook site 

CLICK HERE 

to visit the facebook page 

Page 49

calendar 

CCA Seminar and 

SEPTEMBER 

September 22 – Sacramento 

CCA and Mark Schillinger, DC Present Adjusting the Mind, 

Stress Management for Mental Subluxations 

Approved for 12 hrs CE, including 4 hrs adj tech: CA-A-11- 

01-5484. Speaker: Mark Schillinger, DC 

To register, call (415) 491-0959 or e-mail mark@ 

markschillinger.com 

September 27 – Sacramento 

CCA-Sacramento Valley District Presents Diagnosis, 

Disability & Documentation 2011 

Approved for 2 hrs general CE: CA-A-11-07-5723. Speaker: 

Sam Collins 

Hilton Arden West Hotel, 2200 Harvard Street, Sacramento 

To register, contact Dr. Andrea Aldrich at (916) 691-9500 

September 28 – Fountain Valley 

CCA-Orange County District presents Radiology of the 

Cervical Spine 

Approved for 2.5 gen CE hours: CA-A-11-04-5600. Speaker 

Cliff Tao, DC, DACBR 

Claim Jumper Restaurant, 18050 Brookhurst St, Fountain 

Valley 

To register, call Dr Will Rogers at (714) 821-4265 

OCTOBER 

October 1 – Burbank 

CCA and Arthur Faygenholtz, DC Present Dynamic Spinal 

Stretching for Flexibility & Rehabilitation 


01-5426. Speaker: Arthur Faygenholtz, DC 

To register, contact Dr. Faygenholtz at (831) 688-0361 

or visit www.StickStretching.com 

2012 CCA Annual Convention & Expo 

May 4-6, Paradise Point Resort, San Diego 

For more information regarding CCA convention 

and seminars, contact Mary Witcraft at the CCA 

office by calling 916-648-2727, ext. 141 or by 

e-mailing: mywit@calchiro.org 

October 8-9 – San Diego 

CCA Fall 2011 Right in Your Back Yard FREE CE 12-hour 

Relicensing Seminar 

Will be submitted for 12 CE hours 

Hilton San Diego Resort & Spa 

Free CE to CCA Members – Must reserve your seat with a 

credit card authorization or check that will not be charged 

or cashed unless you do not attend. 

To register, contact CCA at (916) 648-2727, ext. 141 or 120 

October 8 – Sacramento 





To register, contact Dr. Faygenholtz at (831) 688-0361 or 

visit www.StickStretching.com 

October 11 – Stockton 

CCA-San Joaquin/Stanislaus District Presents 

Radiographic Interpretation & Technique – Part 2 

Approved for 2.5 gen CE hours: CA-A-11-08-5778. Speaker: 

Jennifer Pedley, DC, DACBR 

Casa Flores Restaurant, 3201 W Benjamin Holt Drive, 

Stockton, CA 

To register, contact Dr. Michael Arishin at (209) 957-9901 

October 12 – Sacramento 

CCA-Sacramento Valley District Presents Radiographic 

Interpretation & Technique – Part 1 






calendar 

Events Calendar 

October 19 – Santa Rosa 

CCA-North Bay District Presents Osteoporosis – The 

Chiropractor’s Role 

Submitted for 2 hrs general CE. Speaker: Lani Simpson, DC 

Nectar Restaurant, 3555 Round Barn Blvd, Santa Rosa 

To register, contact Dr. Douglas Toth at (707) 526-1390. 

October 20 – San Rafael 





To register, call (415) 491-0959 

or e-mail mark@markschillinger.com 

October 29-30 – Sacramento 




Embassy Suites – Downtown Sacramento 





October 29 – La Jolla 







NOVEMBER 

November 5 – Santa Cruz 





To register, contact Dr. Faygenholtz at (831) 688-0361 

or visit www.StickStretching.com 

November 12-13 – San Jose 




Hotel Valencia – Santana Row, San Jose 





November 15 – Sacramento 

CCA-Sacramento Valley District Presents Radiographic 

Interpretation & Technique – Part 2 





November 19-20 – San Rafael 




Four Points by Sheraton – San Rafael 





December 

December 10 – Berkeley 







Page 51

Classifi 

Associate Wanted 

Looking for licensed chiro to share space with experienced 

chiro in San Diego area. Office primarily cash. Diversified, 

activator, drop, decompression. Terms negotiable. Please 

send CV to jgrantdc@pacbell.net or fax to 619-562-9871 

Associate D.C. wanted for Campbell practice. Fully 

equipped with DRX9000, Laser and X-Ray. Learn from veteran 

DC and earn competitive %. Call (650) 219-5595 

Assoc wanted in 30 yr Petaluma practice. Will assist w/ 

exams, x-rays and build their own practice Salary/bonus. 

Solid opportunity. e-mail to hammerchiro@comcast.net 

1984 Transworld Xray 300/125 Excellent Condition great to 

convert to digital $5,000 or best offer. 949.651.0044 

Busy Chiropractic/Medical Office seeks associate with 

strong adjusting skills.Salary plus ownership opportunity 

in 1-2 years. Contact bearchiro@verizon.net 

Looking for chiro/nutritionist interested in buying into and 

eventually buying out my all cash practice in LA area. If interested 

call Dr Cindy at 323-394-0194. 

Chiro wanted in 20yr Thousand Oaks practice. Will perform 

exams/x-rays/txs. Salary/bonus/retire. Xray permit 

reqd.Great opp. Email Janine: conejochiro@gmail.com 

Visit 

www.calchiro.org/showAds.asp 

to view or submit CCA Classified Ads 

Member rate: $20/month, $220/year 

Non-Member Rate: $35/month, $385/year 

Free for the Taking 

We are moving from our office and can’t take it with us 

- many FREE items including Cox adjusting table, 3 bench 

tables, office furniture. Must pick up no later than Sat Sept 

17th in Glendale. Please visit our website at www.chiro- 

4sale.borah.net to view items that are NOW FREE. Respond 

to barbarascell@borah.org or 818-618-6240 

Free Zenith HiLo adjusting table used in our office for almost 

half a century. Phone (559)564-2511 or drdc@hotmail.com 

To place a free listing for a free item, e-mail editor@calchiro.org 

Practice for Sale 

MISSION VIEJO, CA - Diversified and Activator. Collected 

$13,000/mo in 2010. Price reduced to $50,000. Excl AR’s. 

www.practicesales.com, 800-645-7590. 

San Fran practice for sale. AK/functional medicine/nutrition. 

Substantial practice, exceptional location. Parking. 

Call Loren 952-953-9444, loren.martin@charter.net. 

Chula Vista:19 yrs store front at main junction. Av 3yr coll 

$121K. 1200 sq ft. 8 rms fully equipt.web chirocarechulavista.com. 

$50K negot.email 4 info t42ne1@cox.net 

Turlock, CA. Free-standing bldg. X-ray, EMS, ultrasound, 

Cox, Kyroflex,Omni table. 10 yr avg annual collections of 

$117,385 on 3 1/2 days. Asking $45,000. 209-669-6797 

Positions Available 

Faculty Positions Available both full time and part time. To 

view current openings and how to apply go to: 

http://www.scuhs.edu/about/jobs/ 


classified ads 

ed Ads 

Space for Rent 

Mid-Los Angeles- Very nice, modern office that offers chiro, 

pilates, massage with reception. Convenient location, 

parking and available Mon-Sat beginning August 1. 323- 

930-9355 

Established and growing wellness and alternative medical 

practice in Upland, CA is looking for an enthusiastic Chiropractor 

join us. We have a 2100 square foot office in well 

maintained and visible location. Help turn our practice 

into the premier center in the Inland Empire. You will join 

two naturopathic doctors and a doctor of psychotherapy/ 

nurse practitioner. Ideal candidate has minimum 1-2 years 

experience, is passionate, self-motivated and possesses a 

strong work ethic. Will be required to promote and network 

to build patient base but you will receive referrals 

also. Please forward Cover Letter and CV to drbankole@ 

inlandnaturalmedicine.com or 909-981-9220 fax. 

Space for rent for DC is ready to rock! Im a 26yr DC specializing 

in Pettibon.The available days/times are flexible 

Mon-Sat. with fair rent for this very nice office. docnbh@ 

sbcglobal.net 

SAVE THE DATE 

2012 CCA Annual 

Convention & Exposition 

May 4-6, 2012 

Substitutions 

Friendly Chiropractor with over 20 years of experience. 

Most Techniques including AK, CBP activator Diversified. 

Will Do up to 1 month. Call Jack Schmitz (909) 957-4441 

Conscientious Dr with 30 yrs experience. Reliable, insured, 

xray & chiro Licensed, ASHP cert. I do it your way! Call Paul 

Ciano, D.C. at 714-350-2609 www.subchiro.com 

STATE WIDE TEMPORARY OR PERMANENT OFFICE COVER- 

AGE Emergency, vacation, maternity, short and long term 

coverage. Full half day and weekly rates. Large selection of 

licensed and insured chiropractors. We can help with your 

coverage and associate needs. Call 800-501-6111 for a free 

quote. Ask about our satisfaction guarantee. See our web 

site www.mmachiropractors.com 

Competent, reliable, & caring. 20 yrs experience. Diversified 

and most major techniques. Extended Bay Area & No- 

Cal. Insured. ASHP. Dr.K@ReliefDC.com. 415 924-3190. 

If you have unresolved issues with Redpine Software, 

please contact at Email address: drrobertwolff@sbcglobal. 

net 

Wanted 

CCA Members Wanted. 

Join CCA today! 

Call 916.648.2727, x124 

or email svanhorn@calchiro.org 

FREE to CCA Members! 

Paradise Point Resort & Spa, San Diego 

Page 53


Page 55

NCMIC has been 

defending D.C.s for 

34,056,000 

minutes 

We know what we’re doing. 

When you choose NCMIC, you’ll have more than outstanding 

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And, if you face a lawsuit, that expertise 

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We’ve handled all kinds of chiropractic malpractice cases at 

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and strategies, as well as a national network of attorneys who 

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You can be sure that the minute we take your call, we’re 

ready to answer your questions, give you valuable advice 

and defend you to the fullest. 

Don’t trust your reputation to just anyone. 

www.ncmic.com 

14001 University Avenue • Clive • Iowa 50325 

We Take Care of Our Own is a registered service mark of NCMIC Group, Inc. 

©2011 NCMIC NFL 3166 

Learn more about NCMIC’s Malpractice 

Insurance Plan today. 

Call 1-800-769-2000, ext. 3120.

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