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working life - Wallenius Wilhelmsen Logistics

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is a vision of possibility for WWL. In fact, so successful<br />

has the company been in delivering innovative<br />

logistics solutions that Ford Australia recently gave<br />

WWL membership of its family of elite suppliers.<br />

ThE FOrD mOTOr COmpANy in Australia awarded<br />

WWL a 2006 Ford Supplier Excellence Silver Award<br />

that recognises “suppliers who not only achieve the<br />

highest levels of cost, quality and delivery, but also<br />

who embrace the vision to build on Ford’s legacy and<br />

drive innovation to new heights”.<br />

Sam Casabene, Vice President Purchasing, Ford<br />

Motor Company Australia explains that WWL won the<br />

prestigious accolade because it had been proactive in<br />

the technological and planning aspects of sea transportation<br />

and during 2006 piloted a key supply chain<br />

program with Ford Australia.<br />

“During 2006 <strong>Wallenius</strong> <strong>Wilhelmsen</strong> <strong>Logistics</strong><br />

saving FoRd time and money<br />

“Ford immediately liked the look of<br />

the ‘Right Car, Right Port’ proposal<br />

so much they asked us to implement<br />

a pilot programme.”<br />

piloted a programme with Ford Australia called ‘Right<br />

Car, Right Port’,” says Casabene. “This programme<br />

provides the ability to change destination at origin or<br />

in transit and reduces land-based transfer costs within<br />

Australia. This obviously reduces logistics costs and<br />

provides flexibility for Ford and its dealers to meet<br />

changing vehicle supply and demand in Australia.”<br />

Designed to build some flexibility into the Ford supply<br />

chain after a vehicle has left production, the ‘Right<br />

Car, Right Port’ logistics solution directly tackles the<br />

problem that once a car is manufactured it is immediately<br />

assigned to a discharge port. Currently, should<br />

the final point of sale of a vehicle differ to its discharge<br />

port, logistics time and money is lost by trucking vehicles<br />

by road across Australia to the final point of sale.<br />

ThE ‘rIghT CAr, rIghT pOrT’ solution instead monitors<br />

the progress of a vehicle through the supply chain<br />

from the time it leaves the factory in South Africa<br />

(and in the future potentially Asia and Europe), right<br />

through to the port of discharge and arrival in Australia.<br />

The solution assigns the correct port of discharge,<br />

should this differ from the original instruction, just<br />

prior to the vessel arriving in Australia.<br />

The innovative approach allows WWL to coordinate<br />

the discharge of other shipping lines servicing Ford<br />

Australia, to potentially discharge vehicles earlier or<br />

later than first intended – helping to reduce the need<br />

and cost of inland transportation.<br />

<strong>Wallenius</strong> <strong>Wilhelmsen</strong> <strong>Logistics</strong> has been a Ford<br />

supplier for many years, offering its full range of<br />

logistics capabilities and moving tens of thousands<br />

of vehicles for Ford Australia such as imports from<br />

Europe to all major Australian ports. However, the<br />

prestigious supplier excellence award was the direct<br />

result of a request from Ford Australia for WWL to act<br />

as consultants in a supply chain evaluation project.<br />

“We recommended several changes and Ford immediately<br />

liked the look of the ‘Right Car, Right Port’ proposal<br />

so much they asked us to implement a pilot programme<br />

together with them,” recalls Craig Heron, Business Development<br />

Manager at the time, who headed the project.<br />

He underlines the project has been a joint effort<br />

between Ford Australia and the WWL Oceania Commercial<br />

and <strong>Logistics</strong> team, supported by IS&T.<br />

q<br />

ROUTES 2 2007 13

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