working life - Wallenius Wilhelmsen Logistics
working life - Wallenius Wilhelmsen Logistics
working life - Wallenius Wilhelmsen Logistics
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is a vision of possibility for WWL. In fact, so successful<br />
has the company been in delivering innovative<br />
logistics solutions that Ford Australia recently gave<br />
WWL membership of its family of elite suppliers.<br />
ThE FOrD mOTOr COmpANy in Australia awarded<br />
WWL a 2006 Ford Supplier Excellence Silver Award<br />
that recognises “suppliers who not only achieve the<br />
highest levels of cost, quality and delivery, but also<br />
who embrace the vision to build on Ford’s legacy and<br />
drive innovation to new heights”.<br />
Sam Casabene, Vice President Purchasing, Ford<br />
Motor Company Australia explains that WWL won the<br />
prestigious accolade because it had been proactive in<br />
the technological and planning aspects of sea transportation<br />
and during 2006 piloted a key supply chain<br />
program with Ford Australia.<br />
“During 2006 <strong>Wallenius</strong> <strong>Wilhelmsen</strong> <strong>Logistics</strong><br />
saving FoRd time and money<br />
“Ford immediately liked the look of<br />
the ‘Right Car, Right Port’ proposal<br />
so much they asked us to implement<br />
a pilot programme.”<br />
piloted a programme with Ford Australia called ‘Right<br />
Car, Right Port’,” says Casabene. “This programme<br />
provides the ability to change destination at origin or<br />
in transit and reduces land-based transfer costs within<br />
Australia. This obviously reduces logistics costs and<br />
provides flexibility for Ford and its dealers to meet<br />
changing vehicle supply and demand in Australia.”<br />
Designed to build some flexibility into the Ford supply<br />
chain after a vehicle has left production, the ‘Right<br />
Car, Right Port’ logistics solution directly tackles the<br />
problem that once a car is manufactured it is immediately<br />
assigned to a discharge port. Currently, should<br />
the final point of sale of a vehicle differ to its discharge<br />
port, logistics time and money is lost by trucking vehicles<br />
by road across Australia to the final point of sale.<br />
ThE ‘rIghT CAr, rIghT pOrT’ solution instead monitors<br />
the progress of a vehicle through the supply chain<br />
from the time it leaves the factory in South Africa<br />
(and in the future potentially Asia and Europe), right<br />
through to the port of discharge and arrival in Australia.<br />
The solution assigns the correct port of discharge,<br />
should this differ from the original instruction, just<br />
prior to the vessel arriving in Australia.<br />
The innovative approach allows WWL to coordinate<br />
the discharge of other shipping lines servicing Ford<br />
Australia, to potentially discharge vehicles earlier or<br />
later than first intended – helping to reduce the need<br />
and cost of inland transportation.<br />
<strong>Wallenius</strong> <strong>Wilhelmsen</strong> <strong>Logistics</strong> has been a Ford<br />
supplier for many years, offering its full range of<br />
logistics capabilities and moving tens of thousands<br />
of vehicles for Ford Australia such as imports from<br />
Europe to all major Australian ports. However, the<br />
prestigious supplier excellence award was the direct<br />
result of a request from Ford Australia for WWL to act<br />
as consultants in a supply chain evaluation project.<br />
“We recommended several changes and Ford immediately<br />
liked the look of the ‘Right Car, Right Port’ proposal<br />
so much they asked us to implement a pilot programme<br />
together with them,” recalls Craig Heron, Business Development<br />
Manager at the time, who headed the project.<br />
He underlines the project has been a joint effort<br />
between Ford Australia and the WWL Oceania Commercial<br />
and <strong>Logistics</strong> team, supported by IS&T.<br />
q<br />
ROUTES 2 2007 13