saving FoRd time and money the aim of the ‘Right Car, Right Port’ project was to create a flexible, agile supply chain solution as a multitrade, multi-region application – saving resources, time and money. 14 ROUTES 2 2007 The project was handled by a core team including Craig, IT Senior Solutions Architect, Allan Hird, and Runhild Persensky, a member of the Oceania Business Development team at the time. Craig comments, “Our task in a nutshell was to come up with a way to build flexibility into a supply chain that traditionally has been fairly rigid.” The solution development process progressed amazingly quickly, according to Craig, encompassing less than three months from start to finish in mid- 2006. In fact, WWL’s Melbourne team are now into a second phase involving Ford vehicles being moved from Europe to Australia by WWL. ALLAN sAys ThE ability to leverage the company’s wide experience and global know-how in developing similar IT applications speeded the effort to deliver on Ford’s requirements. “From the very start we set out to develop a flexible, agile supply chain solution as a multi-trade, multi-region application from the start that could also cater to non-WWL carriers needs,” says Allan. Kevin Moore, Vice President, Commercial, WWL HoW to get tHe CaR to tHe RigHt PoRt 2 WWL sends a request through to Ford S.A. to issue change of stow if unit is still at the terminal. If vehicle is on water, WWL issues a change of destination request with carrier. Oceania, underlines that the ‘Right Car, Right Port’ enables Ford to better manage the distribution of its vehicles by getting them to market as quickly and efficiently as possible. “The programme saves equipment resources, time and money and it is also good for the environment as it cuts down unnecessary logistics movements,” says Kevin. Craig has no doubt about the possibilities that the success of the project holds for the future: “The ‘Right Car, Right Port’ solution has exciting future potential because it is a true supply chain innovation allowing customers to handle their logistics better, faster and cheaper than ever before,” says Craig. THIS IS FORD AUSTRALIA FOrD CArs hAVE BEEN sold in Australia since 1904 with Ford Australia being formed in 1925. Ford Australia is the longest established and largest automotive manufacturer in Australia and the only such company that wholly designs as well as develops and builds a range of vehicles locally – the Falcon/Fairmont/ Fairlane/LTD range. Ford Australia’s headquarters are located at Broadmeadows, in suburban Melbourne, along with the assembly facilities for the Ford Falcon range, Fairlane Ghia and LTD passenger vehicles, and the Falcon light commercial range. Facilities at Broadmeadows also include the Customer Service Division, a training centre and a research and design centre. Ford Australia has almost 1,500 suppliers and 246 dealers in the country. 3 Unit is discharged in the optimal port relative to the dealer. 1 Ford Australia sends WWL a daily file to reconcile ports booked with optimal ports per unit. Product Communication
Moving the business forward Meet the man who likes to be in control – Rune Gisvold q q ROUTES 2 2007 15
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