You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
46 | The Year <strong>2001</strong><br />
Sales by Brand<br />
Sales by Region<br />
Sales by Quarter<br />
<strong>2001</strong> 2000 Change<br />
EUR mill. EUR mill. in %<br />
<strong>BOSS</strong> 989.5 852.6 16<br />
Man 941.0 841.8 12<br />
Woman 48.5 10.8<br />
<strong>HUGO</strong> 84.8 57.4 48<br />
BALDESSARINI 20.4 13.4 52<br />
Total 1,094.7 923.4 19<br />
<strong>2001</strong> 2000 Change<br />
EUR mill. EUR mill. in %<br />
Germany 296.6 271.2 9<br />
Rest of Europe 426.4 343.4 24<br />
Americas 251.9 200.0 26<br />
Other regions 68.5 63.7 8<br />
Royalties 51.3 45.1 14<br />
Total 1,094.7 923.4 19<br />
<strong>2001</strong> 2000 Change<br />
EUR mill. EUR mill. in %<br />
First quarter 342.5 280.5 22<br />
Second quarter 178.9 136.9 31<br />
Third quarter 389.3 328.8 18<br />
Fourth quarter 184.0 177.2 4<br />
Total 1,094.7 923.4 19<br />
Sales<br />
Sales up 19 %<br />
<strong>HUGO</strong> <strong>BOSS</strong> posted sales of 1,095 million EUR in <strong>2001</strong>, a rise of 19% compared to the<br />
previous year (2000: 923 million EUR). This marks six consecutive years of double-digit<br />
growth, a period in which the fashion group has more than doubled its total sales.<br />
Currency fluctuation had no impact on the year’s figures. The slightly higher rates for<br />
the U.S. and Canadian dollars were balanced by the decline of the British pound and<br />
Japanese yen.<br />
General economic environment<br />
The economic forecasts for <strong>2001</strong> tended to be neutral at the start of the year, with a mild<br />
pessimism underlying U.S. prospects and the European outlook cautiously optimistic.<br />
During the course of the year, the downward trend in the U.S. accelerated to a degree<br />
unforeseen in the economic prognoses. However, the speed and intensity with which<br />
the trend spread to Europe proved an even greater surprise. It would appear that the global<br />
economy’s gross product reflected virtually nil growth during <strong>2001</strong>.<br />
Drop in consumer spending<br />
The Year <strong>2001</strong> | 47<br />
Reduced consumer spending in all the world’s key markets was the immediate response<br />
to the downturn. This impacted all the product categories characterized by short-term<br />
and impulse buying, as opposed to replacement demand.<br />
In the premium fashion segment, the world market exhibited marginal growth of some<br />
2 %: higher growth in the first half of the year contrasted with a decline in the following<br />
six months. The German and U.S. markets were weaker, while the British and French<br />
markets still reflected limited growth.
Change language