Annual Report 2001 - HUGO BOSS AG

12 | HUGO BOSS Group
The HUGO BOSS Group
HUGO BOSS stands for innovation, creativity and progress. Its objective is to further consolidate
its position as a leading international fashion group and grow with its brands.
HUGO BOSS implements stringent design and quality standards to produce superior
products that deliver value for money. All the brand collections adhere to a lifestyle philosophy
featuring a distinctive brand signature:
BOSS
The core brand BOSS stands for clear-cut, contemporary design and high quality detail.
A perfect fit and specially selected fabric qualities form the starting point for the BOSS
collections – for men and women, for every occasion.
HUGO
Unconventional yet high-quality. Progressive yet tastefully casual – HUGO embraces
contradictions. The brand for modern, self-assured men and women with their own individual
styles.
BALDESSARINI
Character and profile, paired with a passion for the finest fabrics and superb tailoring:
the BALDESSARINI luxury collection. For men of consummate sophistication.
Sales by Brand
2001 2000 Change
EUR mill. EUR mill. in %
BOSS 989.5 852.6 16
Man 941.0 841.8 12
Woman 48.5 10.8
HUGO 84.8 57.4 48
BALDESSARINI 20.4 13.4 52
Total 1,094.7 923.4 19
Licenses
In addition to the core fashion categories, accessories and non-textile products including
eyewear, fragrances, watches, shoes and leather goods play an important role.
Because these products lie outside its core clothing competence, HUGO BOSS grants
licenses to selected partner companies.
The product-oriented expertise of the licensing partners combines with the creative
input from HUGO BOSS to produce accessories that add the perfect finishing touch to
the fashion collections.
Brand Sales 1 1997–2001
EUR mill.
2,000
1,500
1,000
500
0
Brand sales
Group sales
Licensing sales
1 HUGO BOSS Group sales (excluding licensing revenues) and licensees’ turnover with HUGO BOSS brands.
Creation and Production
HUGO BOSS Group | 13
1997 1998 1999 2000 2001
1,660
1,095
Following extensive trend-scouting programs and market analyses in the global capitals,
the creative team develops specific collection themes that are subsequently translated
into prototypes with the aid of model developers. A unique mix comprised of
technical components and production methods is ascertained for each piece. This process
implements the latest CAD technology, and results in the first so-called zero collection.
The pieces ultimately chosen for the collection are then reproduced in the various
HUGO BOSS facilities to serve as faithful samples when presented to potential buyers.
In addition to developing the collections, HUGO BOSS is also involved in a series of other
formative processes extending beyond the classic realm of creative design. In conjunction
with selected suppliers, face fabrics are modified to HUGO BOSS specifications,
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