RUSSULA NEWSLETTER No. 11

CUSTOMER SERVICE
Russula builds technical service team in the US dedicated
to mill production assistance
Russula has built a technical team
with a 100% focus on delivering operational
support and improvements
to long product rolling mills.
Based in Sturbridge, MA, USA, this
multi-disciplinary service team consists
of operations, mechanical and
electrical experts.
Different from other suppliers,
which fold customer service into the
area of revamping existing plant
equipment, this team is solely dedicated
to making mills run better.
”At times, equipment suppliers
base their standardized solutions on
offering equipment, equipment and
more equipment. Here at Russula
we are interested in solving the
problems at our customer´s mills so
they run more efficiently.” says
Keith Fiorucci, Head of Research
and Development for Russula.
Standardized solutions become a
one-size-fits-all compromise that affects
many steel mills. However not
all steel plants have the same operational
difficulties. Custom solutions
require a holistic knowledge
of the long product rolling process.
It is not enough to understand just
how the electrical configuration
affects production, but how the
process impacts everything.
”When a rolling mill asks me to
visit, 85% of the time is spent diagnosing
the short-comings in the
mill. The other 15% is proposing the
best way to fix them. Depending on
the root cause of these reoccurring
issues, revamping equipment may
or may not be necessary. Many
times the problems can be fixed
without huge CAPEX investments.”
adds Keith Fiorucci.
This mill production assistance
team will also assist in Russula´s ongoing
Greenfield and revamp projects
during hot commissioning.
Their operational input will help expedite
start-ups and ensure the mill
returns to sustained production.
The primary scope of work includes:
• Roll Pass Design and
Consulting
• Process Optimization
• Modern Methods of
Process Analysis
• Custom Equipment Design –
small/medium scale projects
• Small and Medium sized
upgrades
• Customized Solutions
• Internal Training
• Operational Training
- Process Reviews – On Site
- Hands on Courses
Mill floor, directly with
operators
- Production Assistance
- Troubleshooting
Customer satisfaction requires having
continual close customer contact.
These teams will purposefully
be kept small to give a more personalized
service that engages the
customer. ”Throwing more people
at a problem does not make the solution
better. You need to gather the
right mix of people depending on
the issue at hand.” commented
Keith Fiorucci. The technical service
team will provide production assistance
for steel mills globally.
Office Address and contact info:
Russula Corporation
559 Main Street, Unit 202
Sturbridge, MA 01518
T: +1 774 452 4411
E: keith.fiorucci@russula.com
19 Russula Newsletter No. 11 April 2015 - Copyright © by RUSSULA S.A.