Obese Britain 2015.pdf

With so much emphasis on weight loss, diets and bikini beach
ready body, internationally recognised fitness expert and
trainer Jessie Pavelka suggests that focus should be placed
on the emotional side of good health rather than the visual.
e put ourselves under so much
‘Wpressure to look a certain way but
really, the feelings created by good health
are so much more rewarding, achievable
and better for us in the long term. I tell people
that sexy is ‘strong’ not necessarily ‘skinny’.
Once you take the pressure off just losing
weight, people can focus on overall health
which is so much better in the long run.’
Jessie is known in the UK through his raw
but sensitive documentaries on Sky TV Fat:
The Fight of My Life and Obese: A Year to
Save My Life, through which he works with
morbidly obese individuals on their journeys
to regain their bodies and their lives. He’s also
appeared on ITV Good Morning Britain’s as
their ‘Sugar Free GMB’ Fitness Expert and is
due to appear again later this year.
‘The people I work with are complex
individuals, as we all can be, and need
encouragement and support. They know
what they should be doing. They know they
are harming their bodies. But often, they
feel powerless and turn to food or drink
for comfort.’
‘Food is the most readily available
drug on the high street and those
who feel compelled to eat more
than they need are no different
to others who turn to other
addictive behaviours such as
alcohol addiction or drugs.’
‘I work with those looking for
solutions that they have not
been able to find through all
the diets currently available.
Together we take a holistic
approach to their day to
day habits and behaviours
and look at ways that small
changes can be made
for the long term, more
permanent result.’
Jessie has recently
launched his UK brand,
Pavelka Health Revolution
which offers a range of
workshops, seminars and Bootcamps which
in turn is backed up by an online membership
programme, The Pavelka House, which
creates a 24/7 environment of information,
inspiration and interaction.
‘I base my work around the Four Elements
of Health: Movememnt, Food, Mind Power
and Family. I believe that there has to be
a balance of all four of these areas for
someone to achieve a healthy, permanent life
style. It’s not about losing weight - it’s about
gaining health.’
‘I’m not saying that diets don’t work. They
do. When you change your habits for the
better, reduce your intake of food, move more,
you will reduce weight. But is it sustainable?
Is your new regime something that you can
continue for the rest of your life?’
‘If not, defaulting back to existing behaviours
often means that weight can return and many
people become heavier than they were in
the first place. This can cause emotional
upset, food becomes the comfort and so the
cycle continues.’
‘I believe that focussing on eating well,
moving each day, exercising the mind as well
as the body and surrounding yourself with
supportive like minded friends and family is
the best way to good health. Making small,
positive changes which then become healthy
habits is a far better long term approach.’
This year Jessie is supporting Cancer
Research UK’s Race for Life as the face of the
programme for 2015 encouraging women
everywhere to join the Pink Army and beat
cancer sooner.
‘I’m delighted to have this opportunity. I tell
people to set themselves challenge targets
rather than weight loss ones. So booking a
5k or a Pretty Muddy is a great way to create
an achievable goal. I’m looking forward to
attending the Hyde Park event in July and
taking the warm up.’
For more details of Jessie Pavelka’s
Health Revolution’ go to
www.pavelka.co.uk.
PROMOTION
33