Connected-Farmers

1.25 million farmers have benefitted
from the Vodafone Farmers’ Club
What’s the impact?
More than 1.25 million farmers have
benefitted from the Farmers’ Club
and the service has helped increase
productivity and achieve efficiency
savings worth an estimated
$140 million a year. To date, more
than 700 million SMS alerts have
been sent to members and since
it was launched in 2009, 35,000
adverts have been placed on the
mobile marketplace. The app
for smartphone users has been
downloaded 10,000 times.
Service key facts
Mobile information and services
package designed for farmers
Enables farmers to access better
information via an easy-to-use
SMS service
Includes a mobile marketplace
for peer-to-peer selling
Android app launched for
smartphone users
I heard about the Vodafone Farmers’ Club Advertisement Service.
I sent an SMS just to try it. A buyer contacted me within a few
hours and I sold my first batch of clover. Then I started to produce
and trade clover bales, barley and corn silage. I established teams.
Vodafone Farmers’ Club changed my world. My annual turnover
was TL3,000 before. Now it is TL300,000. Our target for this year is
TL1 million. I have customers from all around the world thanks to
the advertisement service. Before that, how would a bank’s branch
manager know about me? Now he calls me and addresses me as
“Mr Mesut”. I started the journey with a single SMS and now I am
one of the most important actors in the roughage market.”
Mesut Orkçu, roughage farmer in Aksaray province, Turkey
Vodafone Connected Farming in India 31