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THINKPOWER - Power.org

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ASIA<br />

POWER<br />

ARCHITECTURE<br />

CONFERENCE<br />

SHENZHEN, CHINA<br />

1 SEPTEMBER 2011<br />

<strong>THINKPOWER</strong><br />

CELEBRATING 20 YEARS OF POWER ARCHITECTURE INNOVATION<br />

<strong>Power</strong> Architecture 20 Years of Innovation<br />

Fawzi Behmann<br />

Director of Marketing & Strategic Advisor, <strong>Power</strong>.<strong>org</strong><br />

The <strong>Power</strong> Architecture and <strong>Power</strong>.<strong>org</strong> word marks and the <strong>Power</strong> and <strong>Power</strong>.<strong>org</strong> logos and related marks are trademarks and service marks licensed by <strong>Power</strong>.<strong>org</strong>.


<strong>Power</strong> Architecture and <strong>Power</strong>.<strong>org</strong><br />

<strong>Power</strong> Architecture in the market since 1990<br />

• In research since 1977<br />

• 68000 introduced in 1979<br />

• <strong>Power</strong> Architecture SoC early 1990s (e.g. 603)<br />

• Multicore and virtualization introduced in 2001<br />

• Unified <strong>Power</strong> ISA for embedded and compute space<br />

• 20 years of world records in performance and innovations<br />

• The ONLY architecture used in ALL space missions to Mars<br />

CELEBRATING<br />

20 TH<br />

ANNIVERSARY OF<br />

POWER ARCHITECTURE<br />

• Today, <strong>Power</strong> Architecture is the most scalable architecture across diverse<br />

markets with implementation from smallest devices to largest<br />

supercomputers<br />

<strong>Power</strong>.<strong>org</strong> founded in June 2005 on the basic premise<br />

that collaboration leads to breakthrough innovations<br />

• <strong>Power</strong> Architecture is open and allows choice of vendors and suppliers<br />

• Any company can license <strong>Power</strong> Architecture and build innovative solutions<br />

around it<br />

The <strong>Power</strong> Architecture and <strong>Power</strong>.<strong>org</strong> word marks and the <strong>Power</strong> and <strong>Power</strong>.<strong>org</strong> logos and related marks are trademarks and service marks licensed by <strong>Power</strong>.<strong>org</strong>.


<strong>Power</strong> Instruction Set Architecture (ISA) Evolution<br />

Addressing the Needs of Next Generation Systems<br />

Hardware virtualization<br />

for multicore<br />

<strong>Power</strong> Management<br />

POWER ISA 2.06B (2010)<br />

POWER ISA 2.06 (2009)<br />

POWER ISA 2.05 (2007)<br />

POWER ISA 2.04 (2007)<br />

POWER ISA 2.03 (2005)<br />

Reliability for<br />

mission critical<br />

Unified ISA for Embedded and Compute<br />

Scalability based on<br />

32/64 bit architecture<br />

The <strong>Power</strong> Architecture and <strong>Power</strong>.<strong>org</strong> word marks and the <strong>Power</strong> and <strong>Power</strong>.<strong>org</strong> logos and related marks are trademarks and service marks licensed by <strong>Power</strong>.<strong>org</strong>.


<strong>Power</strong> Architecture Core/Processors/Systems Evolution<br />

(Partial Set)<br />

2010<br />

2008<br />

2006<br />

T4xxx AMP<br />

P5xxx/P3xxx<br />

P1xxx<br />

P4xxx/P2xxx<br />

MPC56xx<br />

QorIQ<br />

WATSON Blue Water<br />

476<br />

POWER7<br />

Blue Gene/Q<br />

MPC86xx<br />

POWER6<br />

460 EX/GT<br />

Blue Gene/P<br />

2004<br />

MPC83xx<br />

MPC85xx<br />

460<br />

POWER5<br />

Blue Gene/L<br />

2002<br />

2000<br />

MPC55xx<br />

MPC52xx<br />

97x<br />

75x<br />

7xxx<br />

440<br />

CELL<br />

POWER4<br />

1998<br />

MPC82xx<br />

405<br />

POWER3<br />

1996<br />

1994<br />

403<br />

1992<br />

1990<br />

MPC8xx<br />

e6500/e5500/<br />

e500mc/e500/<br />

e300/e200<br />

G5/G4/<br />

G3/G2<br />

<strong>Power</strong>PC<br />

POWER2<br />

POWER1<br />

Embedded<br />

Compute<br />

The <strong>Power</strong> Architecture and <strong>Power</strong>.<strong>org</strong> word marks and the <strong>Power</strong> and <strong>Power</strong>.<strong>org</strong> logos and related marks are trademarks and service marks licensed by <strong>Power</strong>.<strong>org</strong>.


<strong>Power</strong> Architecture Silicon Roadmap<br />

The Heart of Ecosystem<br />

Applied<br />

Freescale<br />

IBM IBM<br />

Micro<br />

32-bit Commercial Processors<br />

Historical Current Future<br />

APM 86XXX<br />

APM 821XX APM 801XX<br />

460SX 460EX/GT<br />

440 440S 440E 440G<br />

405E 405EX<br />

75x 7410 74XX 8641D<br />

<strong>Power</strong>QUICC III – 85xx<br />

<strong>Power</strong>QUICC II Pro – 83xx 8308/09<br />

<strong>Power</strong>QUICC II – 82xx<br />

<strong>Power</strong>QUICC I – 8xx<br />

51xx/52xx<br />

5XX/ 55xx/ 56xx<br />

750CXe / CXr<br />

750L<br />

750GX<br />

750FX<br />

750GL<br />

QorIQ P40xx<br />

QorIQ P20xx<br />

QorIQ P10xx<br />

750CL<br />

LSI LSI<br />

QorIQ P30xx<br />

Dual 440 Blue Gene/L/ P<br />

C*Core<br />

Axxia Comm. Proc.<br />

China<br />

chip chip<br />

GDA Tech.<br />

IPextreme<br />

Synopsys<br />

Veri-<br />

Xilinx<br />

Silicon<br />

32-bit Commercial Cores<br />

Historical Current Future<br />

Next-gen<br />

465<br />

e500mc<br />

e200/e300/ e500/e600<br />

476<br />

440<br />

405/440<br />

464<br />

476<br />

460<br />

460<br />

405S2 / 440T90<br />

e200<br />

405S / 440S 405S2 / 460S<br />

460<br />

64-bit Commercial Processors<br />

Historical Current Future<br />

970FX<br />

970MP / GX<br />

POWER1/2/3/4/5 POWER6 POWER7 P7 755QDR <strong>Power</strong>8<br />

QorIQ P55xx/T4xxxAMP<br />

64-bit Commercial Cores<br />

Historical Current Future<br />

Next-gen (A2)<br />

Next-gen<br />

e5500/e65xx<br />

Hybrid or Accelerator Architectures<br />

Historical Current Future<br />

Cell/<strong>Power</strong>Xcell/Blue Gene/L/P Blue Gene/Q/Blue Waters<br />

Watson<br />

Virtex-II Pro Virtex-4 FX Virtex-5 FXT<br />

<strong>Power</strong> R&D roadmap delivering scale, scope and range<br />

The <strong>Power</strong> Architecture and <strong>Power</strong>.<strong>org</strong> word marks and the <strong>Power</strong> and <strong>Power</strong>.<strong>org</strong> logos and related marks are trademarks and service marks licensed by <strong>Power</strong>.<strong>org</strong>.


Corporate Members<br />

Founder<br />

Sponsor<br />

Participant<br />

"Vibrant Developer Member Community”<br />

(over 2500 members strong)<br />

The <strong>Power</strong> Architecture and <strong>Power</strong>.<strong>org</strong> word marks and the <strong>Power</strong> and <strong>Power</strong>.<strong>org</strong> logos and related marks are trademarks and service marks licensed by <strong>Power</strong>.<strong>org</strong>.


<strong>Power</strong>.<strong>org</strong> is All About Collaboration<br />

End-user<br />

products<br />

Industrial/Med.<br />

Automotive<br />

Communications<br />

Applications/Solutions: Embedded and Compute<br />

Consumer<br />

HPC<br />

Enterprise<br />

Mil./Aero<br />

Software<br />

Silicon<br />

Middleware<br />

IDEs<br />

Browsers<br />

APIs<br />

Network Protocols<br />

OS/RTOS<br />

Driver A<br />

Firmware<br />

Platform – Linux<br />

Components<br />

Players<br />

(i.e. Media)<br />

<strong>Power</strong>.<strong>org</strong>: Solution Stack<br />

Driver B<br />

Libraries<br />

Opensourcing<br />

Graphics DD<br />

Driver C<br />

ePAPR<br />

…<br />

Debuggers<br />

Sys Mgmt<br />

Embedded Hypervisor<br />

<strong>Power</strong>.<strong>org</strong>: embedded Hypervisor TSC<br />

Bus<br />

Arch.<br />

Report HW: Core/SoC/Accelerator/CMPs/Multicore/VMX<br />

…..<br />

ABI Documentation<br />

EDT Assessment<br />

Virtual Platform<br />

<strong>Power</strong>.<strong>org</strong> Embedded Development Resource<br />

DBs<br />

Compilers<br />

sPAPR<br />

Common<br />

Debug<br />

The <strong>Power</strong> Architecture and <strong>Power</strong>.<strong>org</strong> word marks and the <strong>Power</strong> and <strong>Power</strong>.<strong>org</strong> logos and related marks are trademarks and service marks licensed by <strong>Power</strong>.<strong>org</strong>.


<strong>Power</strong> Architecture Market Penetration<br />

$4.4B of total 32/64 microprocessor market<br />

#1 WW 32-bit MPU, #2 WW 64-bit CPU across all applications<br />

Solutions<br />

Silicon / SOC<br />

Embedded<br />

Compute<br />

The <strong>Power</strong> Architecture and <strong>Power</strong>.<strong>org</strong> word marks and the <strong>Power</strong> and <strong>Power</strong>.<strong>org</strong> logos and related marks are trademarks and service marks licensed by <strong>Power</strong>.<strong>org</strong>.


<strong>Power</strong> Architecture – Market Share Leadership<br />

#1 WW 32-bit MPU, #2 WW 64-bit CPU across all applications<br />

Consumer<br />

• Core technology in the newest generation of innovative game<br />

consoles (Wii, PS3, X-Box 360), widely used in Pachinko gaming<br />

machines in Japan, and DTV and STB<br />

• First Android operating system (OS) port available as open source<br />

code for the embedded community<br />

Communications<br />

• De-facto standard in embedded telecom in both wired and wireless:<br />

• Enterprise/core communications markets<br />

• Wireless infrastructure market<br />

• Automotive, Industrial, Medical, Mil/Aero<br />

• No other 32-bit core family covers more applications within the<br />

Automotive space from <strong>Power</strong>train, Body and Chassis, to Safety and<br />

Infotainment<br />

• Breakthrough in Medical Imaging Devices<br />

• Market share leader in Industrial Automation, Military and<br />

Aerospace<br />

• Compute/Analytic<br />

• Fastest (5 GHz) and most resilient Enterprise Servers<br />

• Significant market share leader in enterprise class printers<br />

• Best of breed Storage Controllers<br />

• Natural Language Processing/Speed/Capacity (e.g. Watson)<br />

• High-Performance Computing<br />

• 2 of TOP10 and 5 of TOP20 of the worlds most powerful<br />

supercomputers are <strong>Power</strong> Architecture based. IBM BlueGene/Q,<br />

the Greenest Supercomputer in the World<br />

Embedded<br />

Compute<br />

The <strong>Power</strong> Architecture and <strong>Power</strong>.<strong>org</strong> word marks and the <strong>Power</strong> and <strong>Power</strong>.<strong>org</strong> logos and related marks are trademarks and service marks licensed by <strong>Power</strong>.<strong>org</strong>.


Think<strong>Power</strong><br />

Analytical<br />

Computing<br />

Intelligent,<br />

Interactive<br />

Connectivity<br />

Smart<br />

Embedded<br />

Processing<br />

World Class<br />

High<br />

Performance<br />

Computing<br />

Think of <strong>Power</strong> Architecture ® technology as<br />

the foundation for your next smart solution<br />

The <strong>Power</strong> Architecture and <strong>Power</strong>.<strong>org</strong> word marks and the <strong>Power</strong> and <strong>Power</strong>.<strong>org</strong> logos and related marks are trademarks and service marks licensed by <strong>Power</strong>.<strong>org</strong>.


<strong>Power</strong> ISA Competitive Differentiation<br />

POWER ARM MIPS* x86**<br />

64-bit Addressing Yes No Yes Yes<br />

SIMD Ops/Instr† 8 FP, 16 int 4 FP, 8 int 4 FP, 4 int 8 FP, 16 int<br />

SIMD Registers 64 x 128 bits 16 x 128 bits 32 x 64 bits 16 x 128 bits<br />

SIMD FP Is IEEE Compliant Not Compliant Compliant<br />

Hypervisor Yes Yes No Yes<br />

<strong>Power</strong> Mgmt Yes No†† No†† No††<br />

Multithreading Yes No Yes Yes<br />

*Includes optional MDMX and MT extensions<br />

**Includes Sandy Bridge but not future CPUs<br />

†Single-precision floating point, 16-bit integer<br />

operations;<br />

includes only addition and multiplication<br />

operations<br />

††Implementation-dependent feature<br />

The <strong>Power</strong> Architecture and <strong>Power</strong>.<strong>org</strong> word marks and the <strong>Power</strong> and <strong>Power</strong>.<strong>org</strong> logos and related marks are trademarks and service marks licensed by <strong>Power</strong>.<strong>org</strong>.


Differentiated Ecosystem Solutions<br />

<strong>Power</strong> ISA<br />

• 64-bit architecture with a proper 32-bit<br />

subset<br />

• Wide vector instructions with large<br />

register file allow efficient data moving<br />

without use of off-chip memory<br />

• RISC architecture is by design green<br />

architecture<br />

• ISA 2.04/2.05/2.06 support multicore,<br />

virtualization, hypervisor and <strong>Power</strong><br />

Management<br />

Strong Ecosystem and Software<br />

Development Environment<br />

• Rich set of development tools and<br />

software in the Eclipse Framework<br />

• Open source and private source<br />

• Advanced full system simulation with<br />

worlds largest library of models<br />

• Active, vibrant ecosystem of third party<br />

providers<br />

Highly Scalable SoC Designs<br />

• <strong>Power</strong> ISA scalability<br />

• High-performance memory model<br />

• Multi-threaded ordering<br />

• Better coherence and bandwidth<br />

optimization<br />

• Rich Silicon Roadmap<br />

Unique Value Proposition<br />

• 20 years of market utilization<br />

• Multi-core and virtualization introduced<br />

10 years ago<br />

• Scalability, reliability, energy efficiency<br />

and flexibility<br />

• Designed for both embedded and<br />

compute applications<br />

The <strong>Power</strong> Architecture and <strong>Power</strong>.<strong>org</strong> word marks and the <strong>Power</strong> and <strong>Power</strong>.<strong>org</strong> logos and related marks are trademarks and service marks licensed by <strong>Power</strong>.<strong>org</strong>.


Value Proposition of being a member<br />

Influence <strong>Power</strong> ISA Direction and Specification<br />

Selective evolution based on technology and market trends<br />

Collaboration on the development of Technical Standards/Specifications<br />

Development and access to <strong>Power</strong> Architecture technical resources<br />

Consider <strong>Power</strong>.<strong>org</strong> as your Marketing Partner<br />

Market Research and Intelligence<br />

Press Releases, news coverage, media relations, Newsletter<br />

Global Web source of collaterals (English & Chinese) of articles, white papers and solutions<br />

Leveraging <strong>Power</strong> Architecture unified brand<br />

Social networking<br />

Get engaged in Technology & Ecosystem Solution Promotion<br />

Webinars<br />

Targeted Industry Events<br />

<strong>Power</strong> Architecture Conference<br />

Get involved: Academic/Developers/Business Collaboration<br />

Licensing<br />

Supply chain Solution Portal<br />

Technical blogging<br />

Design Innovation Contest<br />

CELEBRATING<br />

20 TH<br />

ANNIVERSARY OF<br />

POWER ARCHITECTURE<br />

<strong>Power</strong>.<strong>org</strong> is all about technical, marketing and business collaboration<br />

The <strong>Power</strong> Architecture and <strong>Power</strong>.<strong>org</strong> word marks and the <strong>Power</strong> and <strong>Power</strong>.<strong>org</strong> logos and related marks are trademarks and service marks licensed by <strong>Power</strong>.<strong>org</strong>.<br />

13

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