2 Information Systems in the Enterprise - Main Web
2 Information Systems in the Enterprise - Main Web
2 Information Systems in the Enterprise - Main Web
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18 Part I ❙ ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE<br />
Figure 2-12 The order fulfillment<br />
process. Generat<strong>in</strong>g and<br />
fulfill<strong>in</strong>g an order is a multistep<br />
process <strong>in</strong>volv<strong>in</strong>g activities performed<br />
by <strong>the</strong> sales, manufactur<strong>in</strong>g<br />
and production, and account<strong>in</strong>g<br />
functions.<br />
Key<strong>in</strong>g data from tax returns <strong>in</strong>to<br />
<strong>the</strong> Internal Revenue Service computer<br />
system is an important activity<br />
<strong>in</strong> <strong>the</strong> tax collection process.<br />
Bus<strong>in</strong>ess processes coord<strong>in</strong>ate work,<br />
<strong>in</strong>formation, and knowledge.<br />
Sales<br />
Account<strong>in</strong>g<br />
Manufactur<strong>in</strong>g<br />
and<br />
production<br />
Generate<br />
order<br />
Submit<br />
order<br />
Check<br />
credit<br />
Approve<br />
credit<br />
Assemble<br />
product<br />
Generate<br />
<strong>in</strong>voice<br />
Ship<br />
product<br />
illustrates how this cross-functional process might work. <strong>Information</strong> systems support <strong>the</strong>se<br />
cross-functional processes as well as processes for <strong>the</strong> separate bus<strong>in</strong>ess functions.<br />
<strong>Information</strong> systems can help organizations achieve great efficiencies by automat<strong>in</strong>g<br />
parts of <strong>the</strong>se processes or by help<strong>in</strong>g organizations reth<strong>in</strong>k and streaml<strong>in</strong>e <strong>the</strong>se processes.<br />
However, redesign<strong>in</strong>g bus<strong>in</strong>ess processes requires careful analysis and plann<strong>in</strong>g. When systems<br />
are used to streng<strong>the</strong>n <strong>the</strong> wrong bus<strong>in</strong>ess model or bus<strong>in</strong>ess processes, <strong>the</strong> bus<strong>in</strong>ess can<br />
become more efficient at do<strong>in</strong>g what it should not do. As a result, <strong>the</strong> firm becomes vulnerable<br />
to competitors who may have discovered <strong>the</strong> right bus<strong>in</strong>ess model. Therefore, one of <strong>the</strong><br />
most important strategic decisions that a firm can make is not decid<strong>in</strong>g how to use computers<br />
to improve bus<strong>in</strong>ess processes, but <strong>in</strong>stead to first understand what bus<strong>in</strong>ess processes<br />
need improvement (Keen, 1997). Chapter 10 treats this subject <strong>in</strong> greater detail, because it is<br />
fundamental to systems analysis and design.<br />
Customer Relationship Management and Supply<br />
Cha<strong>in</strong> Management<br />
Electronic commerce, global competition, and <strong>the</strong> rise of digital firms have made companies<br />
th<strong>in</strong>k strategically about <strong>the</strong>ir bus<strong>in</strong>ess processes for manag<strong>in</strong>g <strong>the</strong>ir relationships with customers<br />
and suppliers. Consumers can now use <strong>the</strong> <strong>Web</strong> to comparison shop and switch companies<br />
on a moment’s notice. To survive, bus<strong>in</strong>esses need to f<strong>in</strong>d ways of provid<strong>in</strong>g more<br />
value and service to customers at lower cost. Many believe <strong>the</strong> solution lies <strong>in</strong> improv<strong>in</strong>g<br />
<strong>the</strong>ir bus<strong>in</strong>ess processes for <strong>in</strong>teract<strong>in</strong>g with customers and for produc<strong>in</strong>g and deliver<strong>in</strong>g<br />
products or services.