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Visit the <strong>AMTA</strong> <strong>Oregon</strong> <strong>Chapter</strong><br />

on the web at: www.amta-or.org<br />

For those<br />

who knead<br />

to know March/April 2005 Membership Edition PO Box 2142 • Lake Oswego, <strong>OR</strong> 97035-0645<br />

Who said<br />

there’s no<br />

such thing as<br />

a free lunch?<br />

Volunteer<br />

Orientation<br />

Saturday<br />

April 9<br />

FREE<br />

LUNCH<br />

See inside<br />

for details<br />

2005 <strong>AMTA</strong>-<strong>OR</strong><br />

Annual Meeting Report<br />

<strong>The</strong> 2005 Annual Meeting for <strong>AMTA</strong>-<strong>OR</strong> was<br />

held Saturday, February 19, 12 to 2:30 pm, at the<br />

Tualatin Sweetbrier Inn & Suites near Portland.<br />

<strong>The</strong> meeting was part <strong>of</strong> a day-long schedule <strong>of</strong><br />

events which included a Trade Show and Continuing<br />

Education workshops for massage therapists.<br />

Over 70 people attended the annual gathering.<br />

Participants had a choice <strong>of</strong> attending one <strong>of</strong> two<br />

morning workshops: Sound Healing by Kat Lyons,<br />

LMT; or <strong>The</strong> Marketing <strong>of</strong> Sales by TJ Helm<br />

<strong>of</strong> Galileo Life Support Inc.. In the afternoon,<br />

they could pick either Pelvic Instability: Evaluation<br />

& Treatment by Rosalie Movius, MD, Michelle<br />

Hoover, PT, and Susanne Carlson, LMT, or<br />

Successful Marketing Techniques by TJ Helm. By<br />

attending both a morning and an afternoon session,<br />

participants earned 5 hours <strong>of</strong> continuing<br />

education.<br />

<strong>The</strong> annual meeting was highlighted by the election<br />

<strong>of</strong> new <strong>of</strong>ficers, award presentations, and<br />

approval <strong>of</strong> the 2005-2006 budget. Newly elected<br />

<strong>of</strong>ficers are: 1 st Vice President Mike Blackmore;<br />

3 rd Vice President Leslie Giese; and Secretary<br />

Michael Dukart. Elected as Delegates to<br />

the 2006 <strong>AMTA</strong> National Convention in Atlanta,<br />

Georgia by the 39 eligible voters at the meeting<br />

were Jon Hart, John Combe and Ted Adams.<br />

Alternates selected were Mike Blackmore, Diane<br />

Foster and Sara Marvin.<br />

Officers and committee chairs gave reports on<br />

activities for the year, and certificates <strong>of</strong> apprecia-<br />

tion were presented by <strong>AMTA</strong>-<strong>OR</strong> President Nathan<br />

Nordstrom.<br />

Jante’ Moten, a student <strong>of</strong> massage at East West<br />

College, was presented the $250 Scholarship<br />

Award.<br />

Adela Basayne, LMT, NCTMB, was named<br />

<strong>AMTA</strong>-<strong>OR</strong>’s LMT <strong>of</strong> the Year in recognition <strong>of</strong><br />

her pr<strong>of</strong>essionalism, volunteerism and achieve-<br />

(See Annual Meeting… continued on page 6)<br />

Welcome<br />

New <strong>AMTA</strong>-<strong>OR</strong> Members<br />

— by John Combe, LMT #7492, CCA, <strong>AMTA</strong>-<strong>OR</strong><br />

Membership Chair<br />

I am proud to see YOUR CHAPTER GROWING. On<br />

behalf <strong>of</strong> the Membership Committee we welcome<br />

the following Pr<strong>of</strong>essional/Associate Members, total<br />

<strong>of</strong> 45 in December/ January.<br />

December<br />

New Pr<strong>of</strong>essional Members: 4<br />

Rebecca Fitzsimonds, Andrea Garcia, Jessica<br />

Rhoden, Scott Savoy<br />

New Associate Members: 20<br />

Evan Armstead, Valerie Bryan, Nancy Failla, Jessica<br />

Graf, Lara Hamilton, Brenda Johns, Romana<br />

MacDonald, Anna Martin, Kenneth Picard, Tarah<br />

Pond, Brian Rohr, Carmen Shepherd, Judy Shinn,<br />

Betty Stenzel, Lauren Swick, Lindsey Titus, Alea<br />

<strong>Web</strong>ster, Christine White, Mehrdad Yasrebi, Sonja<br />

Young<br />

(See New Members… continued on page 8)


QUICK CHECK<br />

<strong>AMTA</strong>-<strong>OR</strong> Community Calendar<br />

April 3<br />

MERT 1st Responder Training held at <strong>The</strong> <strong>Massage</strong><br />

Clinic in Tigard, 10-2pm. Cost is $10 for training and $35 to<br />

register for MERT. Contact Leslie Giese at 503/736-1060.<br />

April 9<br />

10-12pm <strong>AMTA</strong>-<strong>OR</strong> Board Meeting (tentative)<br />

12-5pm <strong>AMTA</strong>-<strong>OR</strong> Volunteer Orientation Luncheon.<br />

FREE! All members and <strong>Massage</strong> <strong>The</strong>rapy students are<br />

welcome to attend.<br />

Sweetbrier Inn, Tualatin<br />

7125 SW Nyberg Rd<br />

Directions: 503/692-5800 or www.sweetbrier.com<br />

May 5<br />

<strong>Massage</strong> at the Capital<br />

Provide chair massage to legislators. See page 11 for<br />

details.<br />

May 12-15<br />

<strong>AMTA</strong>-WA Annual Convention “Border to Border, Hand<br />

to Hand”<br />

Red Lion (formerly DoubleTree Hotel), Jantzen Beach<br />

909 N Hayden Island Drive<br />

Directions: 503/283-4466<br />

July 9 — COOKIE MASTER!<br />

1-4pm <strong>AMTA</strong>-<strong>OR</strong> Cookie Master (Lunch served from 12-<br />

1pm)<br />

3-Hour CE Workshop “Eating Disorders and<br />

Bodywork” with Adela Basayne, BS, LMT #6533<br />

See registration form in this issue<br />

September 22-25<br />

<strong>AMTA</strong> Nat’l Convention<br />

Hyatt Albuquerque<br />

Albuquerque, NM<br />

<strong>AMTA</strong> <strong>Oregon</strong> <strong>News</strong> – 2<br />

P<br />

residential<br />

Notes<br />

by Nathan Nordstrom, LMT #7700<br />

<strong>AMTA</strong>-<strong>OR</strong> President<br />

<strong>The</strong> past twelve months have been one big opportunity <strong>of</strong><br />

growth for me. <strong>The</strong> birth <strong>of</strong> my daughter, the selling <strong>of</strong><br />

my business, development <strong>of</strong> new skills, and the operations<br />

<strong>of</strong> the <strong>AMTA</strong>-<strong>Oregon</strong> chapter has kept me busy. I<br />

have seen much growth in other people as well. Our members<br />

are doing many great things in our communities. I am<br />

motivated by their dreams, desires and goals.<br />

<strong>The</strong> <strong>AMTA</strong>-<strong>OR</strong> board has put into action a plan to make<br />

this member-driven organization focused on its members:<br />

phone calls, activities, available education, our annual<br />

meetings, and newsletters with surveys to find out what<br />

you think are a few <strong>of</strong> the efforts put forward this past<br />

year. I feel like this board has gone out <strong>of</strong> its way to make<br />

sure you are represented in all our decisions.<br />

With the end <strong>of</strong> another year, we are changing and growing<br />

once again. We are hosting a Volunteer Luncheon on<br />

Saturday April 9, at the Sweetbrier Inn & Suites in Tualatin,<br />

just <strong>of</strong>f I-5 in the Portland area. <strong>The</strong> day will begin at<br />

10 a.m. with a pre-luncheon <strong>AMTA</strong>-<strong>OR</strong> board meeting,<br />

followed by a noon luncheon open free <strong>of</strong> charge to all<br />

<strong>AMTA</strong> members and massage therapy students. Meetings<br />

will be held after the luncheon, ending at 5 p.m. This will<br />

be an opportunity to build your resume, serve your fellow<br />

massage therapists, and enjoy activities that could build<br />

your massage practice.<br />

I truly appreciate all the assistance that members have<br />

given during past years, and I hope to continue seeing you<br />

at <strong>AMTA</strong>-0R functions. Additionally, I would love to see<br />

new faces that have a renewed energy and excitement for<br />

service and massage therapy. Please join us on April 9.<br />

Contact any board member for more information. <br />

October 8 — COOKIE MASTER!<br />

1-5pm <strong>AMTA</strong>-<strong>OR</strong> Cookie Master (Lunch served from 12-<br />

1pm)<br />

4-Hour CE Workshop “Improving Flexibility: Stretching<br />

and Beyond” with Lama Somananda Tantrapa<br />

See registration form in this issue<br />

December 10 — COOKIE MASTER!<br />

1-4pm <strong>AMTA</strong>-<strong>OR</strong> Cookie Master (Lunch served from 12-<br />

1pm)<br />

3-Hour CE Workshop “Navigational Tools for Growing<br />

and Building Your Practice” with Trinity Sheraden, LMT<br />

#7300<br />

See registration form in this issue<br />

February 18, 2006<br />

<strong>AMTA</strong>-<strong>OR</strong> Annual Meeting & Trade Show<br />

Sweetbrier Inn & Suites, Tualatin<br />

Also in this issue<br />

Page 3<br />

Meet Your New Board<br />

Page 4<br />

<strong>The</strong> Brand that Binds<br />

Page 4<br />

Member Spotlight<br />

Page 5<br />

<strong>Chapter</strong> Reports<br />

Page 6<br />

Identifying Pelvic Displacement<br />

& Instability<br />

Page 7<br />

<strong>AMTA</strong>-<strong>OR</strong> Cookie Master Schedule<br />

Page 8<br />

Video Lending Library


Nathan Nordstrom, LMT #7700<br />

President<br />

Hello everyone, I would like to introduce<br />

myself as your <strong>AMTA</strong>-<strong>OR</strong> <strong>Chapter</strong><br />

President. I have been at this post for<br />

one year now, previously serving<br />

<strong>AMTA</strong>-<strong>OR</strong> as third vice president. During<br />

this time, I have found out many<br />

interesting things about people I would<br />

call the “movers and shakers” <strong>of</strong> this<br />

industry. My ability to lead depends<br />

on my ability to lead these knowledgeable<br />

people. I have also found out a lot<br />

about our state and the inner workings <strong>of</strong><br />

pr<strong>of</strong>essional associations, governing<br />

bodies (OBMT), education, and Roberts<br />

Rules. By attending <strong>AMTA</strong>’s Community<br />

Volunteer Orientation Program<br />

(CVOP) and its National Convention, I<br />

have communicated with many pr<strong>of</strong>essionals<br />

from other states who are in completely<br />

different situations with their<br />

governing bodies. By serving a committee<br />

for the NCBTMB I found myself<br />

serving our community in a completely<br />

different way.<br />

I have been an examiner for the <strong>Oregon</strong><br />

Board <strong>of</strong> <strong>Massage</strong> <strong>The</strong>rapists, and am<br />

currently teaching massage at Ashmead<br />

College in Tigard. My practice has varied<br />

from resort spas, clinics, outcall,<br />

owning my own spa, and currently I<br />

am practicing out <strong>of</strong> a chiropractic <strong>of</strong>fice.<br />

I believe that service is the beginning<br />

<strong>of</strong> a fulfilling career. <strong>The</strong>re’s no<br />

better way to do that than to join with us<br />

here at <strong>AMTA</strong>-<strong>OR</strong>.<br />

Mike Blackmore, LMT #6637<br />

1st Vice President<br />

I have been a Licensed <strong>Massage</strong> <strong>The</strong>rapist<br />

from 1998 to present. I graduated<br />

from the University <strong>of</strong> <strong>Oregon</strong> with M.S.<br />

in Athletic Training (1987). I am currently<br />

co-owner <strong>of</strong> a full service hair<br />

salon in Eugene, <strong>of</strong>fering sports massage,<br />

therapeutic massage, and insurance<br />

billing. I serve as chairman <strong>of</strong> the Exam<br />

Committee for the <strong>Oregon</strong> Board <strong>of</strong><br />

<strong>Massage</strong> <strong>The</strong>rapists. I have been a member<br />

<strong>of</strong> <strong>AMTA</strong> since my licensure. I believe<br />

that growth and success comes<br />

through participation in your industry.<br />

Contributing to the visibility and growth<br />

<strong>AMTA</strong> <strong>Oregon</strong> <strong>News</strong> – 3<br />

Meet Your New Board<br />

<strong>AMTA</strong>-<strong>OR</strong> Board <strong>of</strong> Directors 2005<br />

<strong>of</strong> therapeutic massage as a viable form<br />

<strong>of</strong> therapy for health and wellness will<br />

only contribute to one’s own growth.<br />

<strong>AMTA</strong> is the best opportunity for me to<br />

contribute and grow.<br />

John Combe, LMT #7492, CCA<br />

2nd Vice President/ Delegate<br />

I would like to introduce myself as your<br />

<strong>AMTA</strong>-<strong>OR</strong> 2nd Vice President. This is<br />

year number two <strong>of</strong> a two-year term for<br />

my position. In the first year I was excited<br />

to learn all <strong>of</strong> the information about<br />

<strong>AMTA</strong>, to better serve you, the members.<br />

Attending <strong>AMTA</strong>’s Community<br />

Volunteer Orientation Program (CVOP)<br />

and the National Convention, and taking<br />

many leadership classes at both, has<br />

helped a great deal. Being the Membership<br />

Chair prior to my 2nd V.P. election,<br />

members have been my focus from the<br />

start, and will continue to be. Serving as<br />

a <strong>Chapter</strong> Delegate the next two years I<br />

will always "Remember the Members". I<br />

have been a Pr<strong>of</strong>essional Member the<br />

last six years, in which a lot has changed<br />

in the pr<strong>of</strong>ession at both State and National<br />

levels.<br />

I am also involved with the <strong>Oregon</strong><br />

Board <strong>of</strong> <strong>Massage</strong> <strong>The</strong>rapists, serving<br />

on the Education and Exam committees<br />

and helping with the exam process. This<br />

has helped me in making knowledgebased<br />

decisions as your 2nd V.P.<br />

I have been in Clinical/Sports <strong>Massage</strong><br />

the last six years, working with Naturopathic,<br />

Chiropractic and Medical Doctors.<br />

In 2004 I co-founded the Advanced<br />

Sports <strong>The</strong>rapy Institute.<br />

I challenge you to Get Involved with<br />

<strong>AMTA</strong>!<br />

Leslie Giese, LMT #5975<br />

3rd Vice President<br />

I have been a Pr<strong>of</strong>essional <strong>AMTA</strong> Member<br />

for 8 years, as long as I have been a<br />

Licensed <strong>Massage</strong> <strong>The</strong>rapist. I decided<br />

from the beginning that I would be a<br />

pr<strong>of</strong>essional. I also knew that I wanted to<br />

be a part <strong>of</strong> an organization that would<br />

support me in being that. I was a cube<br />

dweller for 21 years and once I decided<br />

to change to massage, I knew I wanted to<br />

help others like me, so I specialized in<br />

on-site chair massage and stress management<br />

training. I am a part owner and<br />

director <strong>of</strong> on-site chair massage at <strong>The</strong><br />

<strong>Massage</strong> Clinic in Tigard.<br />

One <strong>of</strong> my goals is to get the MERT<br />

program set this year and also help get<br />

more members energized about being<br />

part <strong>of</strong> this organization. I look forward<br />

to serving you this year.<br />

Michael Dukart, LMT #6806<br />

Secretary<br />

I have been an LMT for over 6 years,<br />

living and working in the Salem area.<br />

I've been an <strong>AMTA</strong> member most <strong>of</strong> that<br />

time. I practice primarily deep tissue<br />

bodywork, table and chair, as well as<br />

Fijian massage. I am beginning a second<br />

2-year term as secretary <strong>of</strong> <strong>AMTA</strong>-<strong>OR</strong>.<br />

<strong>The</strong> past two years it has been an honor<br />

and a privilege to serve in that capacity.<br />

<strong>The</strong> opportunities for growth and learning<br />

have been tremendous. This year one<br />

<strong>of</strong> my goals is to organize a more visible<br />

and active National <strong>Massage</strong> Awareness<br />

Week for <strong>Oregon</strong> in October. I anticipate<br />

that this new board will do great things.<br />

Brandi Walton, LMT #3218<br />

Treasurer<br />

I'm Brandi Walton from Wilsonville,<br />

<strong>Oregon</strong>, member <strong>of</strong> <strong>AMTA</strong> for 15 years,<br />

and <strong>Chapter</strong> Treasurer for several terms.<br />

I work for a chiropractor in Lake<br />

Oswego and do massage out <strong>of</strong> my<br />

home. My goals for this year are to keep<br />

the expenses down, train others to fill out<br />

expense report forms, and be flexible<br />

when necessary. It's an honor to serve<br />

our organization and be a part <strong>of</strong> the<br />

<strong>AMTA</strong>-<strong>OR</strong> massage community. <br />

— Feel free to contact any <strong>of</strong> the board<br />

members at any time. For their contact<br />

information see page two.<br />

ABOUT THIS PUBLICATION<br />

Contributions are welcome; all submissions must<br />

include a legible signature and phone number and<br />

may be edited for space and clarification. Address all<br />

correspondence to: Editor, Glenath Moyle, PO Box<br />

2142, Lake Oswego, <strong>OR</strong> 97035. Phone: 503/641-<br />

2070. Email: kiwimom@attglobal.net. <strong>AMTA</strong>-<strong>OR</strong><br />

reserves the right to edit materials; reject copyrighted<br />

materials unless consent <strong>of</strong> copyright holder is<br />

obtained in writing; and assumes no responsibility for<br />

errors, omissions, corrections, or modifications in its<br />

publications. Information, articles, endorsements and<br />

ads contained in this newsletter do not necessarily<br />

reflect the opinions <strong>of</strong> the <strong>American</strong> <strong>Massage</strong><br />

<strong>The</strong>rapy Association.


<strong>AMTA</strong>-<strong>OR</strong> Member Spotlight<br />

Adela Basayne, LMT<br />

#6533, NCTMB<br />

At the 2005 <strong>AMTA</strong>-<strong>OR</strong> Annual Meeting,<br />

held Saturday, February 19, Adela<br />

Basayne. LMT, NCTMB was presented<br />

the <strong>Oregon</strong> LMT <strong>of</strong> the Year Award.<br />

Adela served in the <strong>of</strong>fices <strong>of</strong> <strong>AMTA</strong><br />

National President from 1997-2000, and<br />

as Vice President from 1993-1995. In<br />

addition to being <strong>AMTA</strong> president and<br />

board member, Adela chaired the Standards<br />

Committee from 1990-1994, and<br />

the Strategic Planning Committee from<br />

1996-1999. Adela has chaired or served<br />

on many Special Committees for<br />

<strong>AMTA</strong>, and provided strategic planning<br />

assistance to many other committees and<br />

chapters. Other <strong>AMTA</strong> honors include<br />

Distinguished Service (1993), Committee<br />

<strong>of</strong> the Year (1997, 2003), and<br />

<strong>AMTA</strong>-<strong>OR</strong> Teacher <strong>of</strong> the Year (1990).<br />

Adela was a member <strong>of</strong> the faculty <strong>of</strong><br />

Notre Coeur College (1987-1988) and<br />

East-West College (1988-1990), and<br />

<strong>of</strong>fered continuing education through<br />

Bodywork Education Seminars and<br />

Training with Sarah Rehwalt (1990-<br />

1992). She also served as a commissioner<br />

and on-site evaluator with<br />

COMTA (1990-2001), and as a grant<br />

evaluator in the Outreach area with the<br />

<strong>Massage</strong> <strong>The</strong>rapy Foundation (1994-<br />

1996). She has contributed her ethical<br />

skills and knowledge to the benefit <strong>of</strong><br />

the <strong>Oregon</strong> Board <strong>of</strong> <strong>Massage</strong> <strong>The</strong>rapists<br />

Bits & Pieces<br />

— Notes from around the State<br />

Volunteer LMTs Needed to treat<br />

our low income, HIV+ clients 2-3<br />

hours weekly or semi-weekly.<br />

Ecumenical Ministries <strong>of</strong> <strong>Oregon</strong> HIV<br />

Day Center is located at NE 30th<br />

and Ainsworth in NE Portland. Open<br />

Monday-Friday, 9am-3pm. If<br />

interested contact Lowen Berman at<br />

503/460-3822.<br />

Looking for someone with HTML<br />

knowledge to volunteer to be on the<br />

<strong>AMTA</strong>-<strong>OR</strong> <strong>Web</strong>site Committee. 1<br />

hour or less average per month.<br />

Contact Mike Blackmore at 541/915-<br />

5263.<br />

<strong>AMTA</strong> <strong>Oregon</strong> <strong>News</strong> – 4<br />

and has written articles about supervision<br />

for massage therapists.<br />

For many years Adela has volunteered at<br />

her synagogue, serving as board member<br />

and president (2000-2004), and receiving<br />

the Song <strong>of</strong> Miriam Award for community<br />

service (2004). In addition to her<br />

private practice, Adela works with pediatric<br />

and adolescent eating disordered<br />

patients at Legacy Emanuel Children's<br />

Hospital and at the Kartini Clinic for<br />

Disordered Eating. Adela is a candidate<br />

for a Masters degree in Whole Systems<br />

Design/Organizational Systems Renewal<br />

this June from Antioch University in<br />

Seattle.<br />

Adela was recognized for her dedication<br />

and long-term service to the <strong>Oregon</strong><br />

massage pr<strong>of</strong>ession. <strong>The</strong> <strong>Oregon</strong> <strong>Chapter</strong><br />

is very lucky to have such a wellrecognized<br />

individual to call upon. <br />

<strong>AMTA</strong>-<strong>OR</strong> Annual Meeting Highlights<br />

<strong>The</strong> Brand<br />

that Binds<br />

with TJ Helm<br />

No, I’m not talking about cattle branding.<br />

Though, you wouldn’t be that far<br />

<strong>of</strong>f. Branding your business, product, or<br />

service is not that different. A strong<br />

brand allows people to associate your<br />

product or service with your business.<br />

Your brand is your promise to your clients<br />

and the emotional bond you establish<br />

with them. <strong>The</strong> stronger that emotional<br />

bond is, the more loyal the customer.<br />

And we all want more loyal customers.<br />

How do you create that bond, how do<br />

you establish your brand? Your brand is<br />

not just one aspect <strong>of</strong> your company. It’s<br />

(541) 937•2611<br />

npassist@msn.com<br />

Barb Tyler<br />

lquemie<br />

ublishing<br />

nk<br />

your company name, your logo, how<br />

you’ve positioned yourself in the marketplace,<br />

and the personality <strong>of</strong> you and<br />

your company. It’s every piece <strong>of</strong> paper<br />

that comes out <strong>of</strong> your <strong>of</strong>fice — it’s your<br />

business card, your customer service<br />

policies, it’s the whole package.<br />

Take a look at Pepsi, Nike, Subway,<br />

Nordstroms or any other company that<br />

has a strong brand. When you hear the<br />

phrase “just do it” you think <strong>of</strong> Nike and<br />

when you think <strong>of</strong> customer service you<br />

think <strong>of</strong> Nordstroms. That’s because<br />

those companies have branded themselves<br />

in such a way as to be known for<br />

those characteristics.<br />

You’re probably thinking, “That’s all<br />

well and good for a large company with<br />

a huge branding and marketing budget.<br />

But how do I, a small business owner,<br />

brand and market my business on a small<br />

budget?” <strong>The</strong> important thing is not to<br />

dwell on all the marketing dollars you<br />

don’t have and think <strong>of</strong> all the avenues<br />

you do have open to you. Whether you<br />

have a large budget or not, the process is<br />

the same.<br />

That process starts with defining your<br />

identity:<br />

Name. A company’s name means<br />

nothing until something is associated<br />

with it.<br />

Logo. What you look like, who you<br />

are, what you do. What do you want<br />

your clients to think <strong>of</strong> you.<br />

Positioning. Ask your customers<br />

and target market what they think <strong>of</strong><br />

you: lowest cost, largest inventory,<br />

highest quality, quickest delivery,<br />

best service, etc.<br />

(See Branding… continued on page 5)<br />

Tailored services for<br />

nonpr<strong>of</strong>it<br />

organizations.<br />

<strong>The</strong> next best thing to<br />

a volunteer!<br />

PO Box 87, Dexter, <strong>OR</strong> 97431<br />

NOW ON THE WEB AT WWW.ALQUEMIEPUBLISHING.COM


Branding…<br />

(Continued from page 4)<br />

Personality. If your company were<br />

a person, how would you want it to<br />

appear? Ask: are you friendly/<br />

authoritative, fast/thorough, advanced/traditional,<br />

etc.<br />

Once you know what you and your company<br />

stand for, it is time to put that identity<br />

to work and market. Make sure that<br />

everything associated with your company<br />

reflects that identity: website, voice<br />

mail message, letterhead, business card,<br />

how you treat the customers, your 30<br />

second commercial, how you appear at a<br />

networking event, anyone working for<br />

you, all <strong>of</strong> it, and I mean all <strong>of</strong> it needs<br />

to reflect that identity.<br />

It’s important not to deviate from that<br />

identity. You don’t want your clients to<br />

have to guess who you are. A brand that<br />

is consistently and constantly put out<br />

there will draw your clients closer. Just<br />

as branding cattle is a somewhat irreversible<br />

process, you want your clients<br />

irreversibly stuck on you! <br />

— TJ Helm has presented workshops for<br />

<strong>AMTA</strong>-<strong>OR</strong> on numerous occasions, most<br />

recently at the February Annual Meeting.<br />

<strong>Chapter</strong> Reports<br />

Education<br />

Provided by Tamara Felix, LMT #5352<br />

<strong>AMTA</strong>-<strong>OR</strong> enjoyed a record year <strong>of</strong><br />

growth and attendance at its 2004-05<br />

“Cookie Masters” Continuing Education<br />

program. <strong>AMTA</strong>-<strong>OR</strong> <strong>of</strong>fered a total <strong>of</strong><br />

nine FREE hours <strong>of</strong> Continuing Education,<br />

and 17 hours <strong>of</strong> paid education, for<br />

a total <strong>of</strong> 26 hours during the year. <strong>The</strong><br />

FREE Cookie Masters had a total <strong>of</strong> 107<br />

attendances for the year, 19 at the special<br />

education <strong>of</strong>fering in November, and<br />

more than 70 pre-registered for the Annual<br />

Meeting February 19, 2005; for a<br />

total <strong>of</strong> 196 attendances at Continuing<br />

Education for the season.<br />

<strong>AMTA</strong> <strong>Oregon</strong> <strong>News</strong> – 5<br />

During 2004, the Board made hundreds<br />

<strong>of</strong> phone calls quarterly to members,<br />

asking what expectations are <strong>of</strong> the<br />

Board and the education it <strong>of</strong>fers. We<br />

believe we have taken to heart what you<br />

have told us.<br />

Beginning in 2005:<br />

<strong>The</strong> Cookie Masters will be held quarterly<br />

and will be held at an easy-to-find<br />

location along the I-5 corridor for easy<br />

travel and access for all members. <strong>The</strong><br />

new location is Sweetbrier Inn & Suites<br />

<strong>of</strong>f I-5 at the Tualatin exit.<br />

Each Cookie Master will <strong>of</strong>fer an expanded<br />

3-4 hours <strong>of</strong> hands-on education.<br />

FREE lunch is included to entice attendance.<br />

<strong>The</strong>re will be registration dues for the<br />

education based on hourly rates local<br />

massage schools charge for continuing<br />

education ($20 per class hour for nonmembers<br />

and $15 per class hour for<br />

members), which we will share with the<br />

instructors, giving our instructors incentive<br />

to educate us.<br />

We will begin the year April 9 with a<br />

<strong>Chapter</strong> Volunteer Orientation Luncheon,<br />

FREE to all members and students—so<br />

you can come have lunch with<br />

us, get to know us, find out who we are,<br />

what we do, where we need help, and<br />

how you can help us. We look forward<br />

to having you join us for this event, as<br />

well as the new season <strong>of</strong> Quarterly<br />

Cookie Masters:<br />

July 9, 2004, Eating Disorders and<br />

Bodywork with Adela Basayne, BS<br />

LMT 6533; 3-hour CE from 1-4<br />

p.m. Registration Fees: Members<br />

$45; Non-Members $60<br />

October 8, 2005, Improving Flexibility:<br />

Stretching and Beyond, with<br />

Lama Somananda Tantrapa; 4-hour<br />

CE from 1-5 p.m. Registration Fees:<br />

Members $60; Non-Members $80<br />

December 10, 2005, Navigational<br />

Tools for Growing and Building<br />

Your Practice with Trinity<br />

Sheraden, LMT 7300; 3-hour CE<br />

from 1-4 p.m. Registration Fees:<br />

Members $45; Non-Members $60<br />

Next year’s Annual Meeting is scheduled<br />

for Saturday, February 18, 2006, at<br />

the Sweetbrier Inn & Suites, Tualatin. <br />

MERT<br />

Provided by Leslie Giese, LMT #5975<br />

At the 2005 <strong>AMTA</strong>-<strong>OR</strong> Annual Meeting<br />

I announced that we are having this<br />

year’s First Responders training Sunday,<br />

April 3. <strong>The</strong> class will be at <strong>The</strong> <strong>Massage</strong><br />

Clinic training room in Tigard,<br />

from 10 am to 2 pm. <strong>The</strong> cost is<br />

$10 for the class, plus a $35 registration<br />

fee for <strong>Massage</strong> Emergency Response<br />

Training (MERT).<br />

I want to thank everyone that signed up<br />

at the annual meeting. I will be contacting<br />

you to confirm your attendance. That<br />

is also the morning that time springs<br />

forward, so please remember to set your<br />

clocks ahead Saturday night!<br />

We will be having other classes soon.<br />

<strong>The</strong> <strong>Massage</strong> Clinic is located at 7360<br />

SW Hunziker St., Suite 101, in Tigard.<br />

You can get a map on their website, at<br />

www.yourmassageclinic.com.<br />

I’m looking forward to getting<br />

MERT going again in <strong>Oregon</strong>. <br />

First Vice President Report<br />

Provided by Tamara Felix, LMT #5352<br />

My journey with <strong>AMTA</strong>-<strong>OR</strong> has come a<br />

long way. As a newly-elected <strong>of</strong>ficer<br />

four years ago, I had a dream that<br />

<strong>AMTA</strong>-<strong>OR</strong> would grow by holding<br />

monthly membership meetings with education<br />

and cookies, and that attendance<br />

would grow with each new meeting<br />

around the state, and <strong>AMTA</strong>-<strong>OR</strong> would<br />

grow to become a wonderful community<br />

<strong>of</strong> support for all LMTs in <strong>Oregon</strong>—<br />

where we could gather together and be<br />

inspired by each other. Perhaps learn<br />

something new, or just reinforce the<br />

value and power for the work we do in<br />

touching the lives <strong>of</strong> others.<br />

This community <strong>of</strong> support would be<br />

structured by monthly membership meetings,<br />

beginning with education and treats<br />

to entice attendance (thus the term<br />

Cookie Masters). <strong>The</strong> monthly attendance<br />

would grow with each new meeting,<br />

and end the year with an Annual<br />

Meeting that felt like a Convention at a<br />

nice hotel with many attendees, a full<br />

day or two <strong>of</strong> continuing education<br />

classes and even a trade show <strong>of</strong> local<br />

businesses who support and enhance the<br />

practice <strong>of</strong> <strong>Massage</strong> <strong>The</strong>rapy in <strong>Oregon</strong>.<br />

(See <strong>Chapter</strong> Reports… continued on page 6)


Rosalie Movius, MD, Michele Hoover,<br />

PT and Susanne Carlson, MA, LMT<br />

presented a workshop at the state meeting<br />

on the pelvis, its function and dysfunction.<br />

<strong>The</strong>se three women are just a<br />

part <strong>of</strong> the whole team available to patients<br />

at the Massotherapy Clinic in<br />

downtown Portland.<br />

<strong>The</strong>y included assessment <strong>of</strong> pelvic instability<br />

and dysfunction. Dr. Movius<br />

covered normal pelvic movements, SI<br />

laxity and the pelvic asymmetry, which<br />

follows. Co-morbidities that <strong>of</strong>ten accompany<br />

the pain and movement dysfunction<br />

<strong>of</strong> pelvic instability include<br />

obesity, depression, osteoarthritis, inflammatory<br />

conditions, sleep (or lack<br />

there<strong>of</strong>) and other injury patterns associated<br />

with this condition.<br />

Michele Hoover covered exercises for<br />

quieting the muscles that are commonly<br />

over recruited when the pelvis is dysfunctional.<br />

<strong>The</strong>se include superficial and<br />

deep muscles <strong>of</strong> the back, legs and abdomen.<br />

She also covered how medical pr<strong>of</strong>essionals<br />

can teach patients to help<br />

themselves.<br />

Sue Carlson covered the massage techniques<br />

and Thompson maneuver. She<br />

also handed out a pain rating scale that<br />

should be commonly utilized when<br />

working with patients in pain, regardless<br />

<strong>of</strong> the etiology <strong>of</strong> pain. This is part <strong>of</strong> a<br />

full assessment <strong>of</strong> a patient presenting<br />

with pain and/or sacroiliac dysfunction.<br />

This was intended as an introduction <strong>of</strong> a<br />

topic much too broad to be covered in a<br />

few hours. <strong>The</strong>y plan to follow it with a<br />

workshop later this year that will be a<br />

deeper focus on the actual “hands on”<br />

work. This eight-hour workshop will<br />

provide the skills and knowledge to<br />

safely and productively work with these<br />

types <strong>of</strong> patients.<br />

Dr. Movius, who did her medical training<br />

at OHSU, brings to her medical practice<br />

a vast depth <strong>of</strong> knowledge <strong>of</strong> the<br />

human body, its movements, and how to<br />

teach. Michele Hoover is a pediatric PT<br />

<strong>AMTA</strong> <strong>Oregon</strong> <strong>News</strong> – 6<br />

<strong>AMTA</strong>-<strong>OR</strong> Annual Meeting Highlights<br />

Identifying Pelvic Displacement<br />

& Instability<br />

with Rosalie Movius, MD; Michelle Hoover, PT;<br />

Susanne Carlson, LMT #1068<br />

trained in NDT which breaks movement<br />

into very small units <strong>of</strong> movement associated<br />

with the developmental stages <strong>of</strong><br />

maturation. This proves invaluable in her<br />

work with injuries and re-education <strong>of</strong><br />

adults needing to take very small steps as<br />

well. She uses Yoga to teach exercises<br />

for strengthening and lengthening muscles<br />

in rehabilitation. Sue Carlson has<br />

been doing and teaching massage in <strong>Oregon</strong><br />

for thirty years. Her background in<br />

exercise physiology, anatomy and physiology<br />

is utilized every day in her work.<br />

<strong>AMTA</strong>-<strong>OR</strong> is grateful to have such a<br />

talented group <strong>of</strong> speakers to share their<br />

medical knowledge and experience.<br />

Following is an opportunity for LMTs to<br />

learn more about pain management.<br />

* * * * * * * * * *<br />

<strong>The</strong> Pain Society <strong>of</strong> <strong>Oregon</strong> is pleased<br />

to announce the formation <strong>of</strong> its Portland<br />

<strong>Chapter</strong>. <strong>The</strong> Pain Society <strong>of</strong> <strong>Oregon</strong> has<br />

been acknowledged as a national model<br />

for the integration <strong>of</strong> complementary and<br />

allopathic medical approaches to managing<br />

pain. For additional general information<br />

about the pain society, please visit<br />

www.painsociety.com.<br />

<strong>The</strong> Portland <strong>Chapter</strong> will present the<br />

following topics in its upcoming meetings:<br />

March 15 — End <strong>of</strong> Life: Featuring pain<br />

management. Speakers Paul Bascom,<br />

MD will present palliative care and Liz<br />

Davidson, MS, LMT will cover massage<br />

at the end <strong>of</strong> life.<br />

April 19 — Psychological and Behavioral<br />

Aspects <strong>of</strong> Pain.<br />

May 17 — Acupuncture and Pain: What<br />

is the Point? An experiential opportunity<br />

if you choose.<br />

June 21 — Interventional Medicine —<br />

Pumps, Electrical Stim, etc.<br />

All meetings will take place at the Multnomah<br />

Athletic Club from 6:00 to 8:30<br />

pm. Cost is $25, which includes dinner<br />

and 1.5 hours <strong>of</strong> continuing education<br />

credit. Please join us as we learn about<br />

pain management issues in our community<br />

and about the practitioners in the<br />

greater Portland area.<br />

To ask questions or RSVP for dinner for<br />

any <strong>of</strong> these dates, please email Tammy<br />

Peterson at tammy@progrehab.com or<br />

call her at 503/595-7793 during regular<br />

<strong>of</strong>fice hours. <br />

Annual Meeting…<br />

(Continued from front page)<br />

ments in the field <strong>of</strong> massage. Basayne, a<br />

past president and board member <strong>of</strong><br />

<strong>AMTA</strong> at the national level, has a long<br />

history <strong>of</strong> contributing her knowledge<br />

and energy to the benefit <strong>of</strong> massage<br />

therapy in <strong>Oregon</strong>. Please see the Member<br />

Spotlight in this newsletter for a<br />

complete look at Adela’s achievements.<br />

This year’s Trade Show featured the<br />

products and services <strong>of</strong> 18 exhibitors,<br />

who were visited by attendees in between<br />

workshops, lunch and the annual<br />

meeting. At 5 pm, <strong>AMTA</strong>-<strong>OR</strong>’s annual<br />

raffle was held, with many great items<br />

won by those in attendance. “I believe<br />

just about everyone attending had a great<br />

time,” said President Nordstrom <strong>of</strong> the<br />

entire day’s events. <br />

<strong>Chapter</strong> Reports…<br />

(Continued from page 5)<br />

As my second term as First Vice President<br />

comes to an end, I am delighted to<br />

find that my dream for <strong>AMTA</strong>-<strong>OR</strong> has<br />

been realized. I am grateful for the experience<br />

<strong>of</strong> being a part <strong>of</strong> our chapter’s<br />

growth, and thankful for all <strong>of</strong> you who<br />

helped make <strong>AMTA</strong>-<strong>OR</strong> grow into the<br />

community <strong>of</strong> support it has become.<br />

Now, with new leadership, it is time for<br />

new dreams to grow into an even<br />

stronger community <strong>of</strong> support. I invite<br />

all members to be a part <strong>of</strong> creating<br />

<strong>AMTA</strong>-<strong>OR</strong>’s potential. I look forward to<br />

seeing you at the Volunteer Luncheon<br />

April 9 at the Sweetbrier Inn. Lunch will<br />

be served at noon—FREE to all members<br />

and massage therapy students.


10 Hours <strong>of</strong> Continuing Education<br />

2005 Schedule<br />

Location<br />

Sweetbrier Inn & Suites<br />

7125 SW Nyberg Road<br />

Tualatin, <strong>Oregon</strong> 97062<br />

Directions &<br />

Accommodations:<br />

503/692-5800<br />

www.sweetbrier.com<br />

For those<br />

who knead<br />

to know<br />

July 9<br />

Eating Disorders and Bodywork<br />

with Adela Basayne, BS, LMT #6533<br />

3-Hour CE from 1:00 to 4:00pm*<br />

Members: $45 Nonmembers: $60<br />

October 8<br />

Improving Flexibility: Stretching & Beyond<br />

with Lama Somananda Tantrapa<br />

4-Hour CE from 1:00 to 5:00pm*<br />

Members: $60 Nonmembers: $80<br />

December 10<br />

Navigational Tools for Growing and<br />

Building Your Practice<br />

with Trinity Sheraden, LMT #7300<br />

3-Hour CE from 1:00 to 4:00pm*<br />

Members: $45 Nonmembers: $60<br />

*Lunch is served from 12:00pm to 1:00pm (included in your<br />

registration fee) and Board meetings precede lunch from<br />

10:00am to 12:00pm (anyone may attend at no charge).<br />

— Detach here and mail bottom portion to the address below —<br />

Registration<br />

Please list below the Cookie Master title(s) or<br />

date(s) you wish to attend:<br />

___________________________________<br />

___________________________________<br />

___________________________________<br />

<strong>AMTA</strong> Member: Yes No<br />

(You do not need to be a member to attend)<br />

<strong>AMTA</strong> Member #: ______________<br />

State License #: ______________<br />

Amount Enclosed: $____________<br />

Members = $150 for all 3 workshops<br />

Nonmembers = $200 for all 3 workshops<br />

(You do not need to attend all 3)<br />

Name<br />

Address<br />

City State Zip<br />

Phone<br />

Email<br />

Please list your choice <strong>of</strong> workshops to the left<br />

and mail this form and non-refundable fees to:<br />

<strong>AMTA</strong>-<strong>OR</strong>, PO Box 2142, Lake Oswego, <strong>OR</strong> 97035-0645<br />

For more info contact: Nathan Nordstrom, 503/706-2480


<strong>AMTA</strong> <strong>Oregon</strong> <strong>News</strong> – 8<br />

<strong>AMTA</strong>-<strong>OR</strong> Video Lending Library<br />

Please contact Jane Garbisch at 503/335-8143<br />

Rental Agreement<br />

COST: $5 per tape with a $30 deposit per tape. Payment must be received before<br />

video is mailed to you. Limit 3 tapes per order. Deposit will be returned when<br />

video(s) is returned to Library.<br />

DURATION: 30 days from postmarked date per tape. Deposit will be forfeited<br />

after 30 days. Please allow for mailing time. Member is responsible for return<br />

postage. Limited to a first come, first serve basis. Videos may not be reproduced.<br />

Eastern Techniques<br />

• Videos by Michael Reed Gach<br />

• <strong>The</strong> Bum Back Video<br />

• Fundamentals <strong>of</strong> Acupressure<br />

• Releasing Shoulder & Neck Tension<br />

• Zen Shiatsu<br />

Health & Fitness<br />

• Tai Chi for Health - Basic Patterns<br />

• Taijiquan - Orthodox Chinese Tai Chi<br />

• Stretching with Bob Anderson<br />

• Jane Powells Fight Back with Fitness<br />

(Arthritis)<br />

Video/Audio Sets<br />

• Baby’s First Touch<br />

• Fibromyalgia<br />

• Japanese Hot Stone <strong>Massage</strong><br />

Human Anatomy<br />

• Head & Neck Part 1 & 2<br />

• Trunk<br />

• Upper Extremity<br />

• Lower Extremity<br />

• Low Back Dissection<br />

• Cadaver Dissection <strong>of</strong> Hip/Pelvis Region<br />

& TMJ Dissection<br />

Onsen-Rich Phaigh<br />

• Assessment <strong>of</strong> Pelvic Region #1<br />

• Assess & Correct Lower Body #2<br />

• Assess & Correct Upper Body #3<br />

• Assess & Correct Upper Body #4<br />

• Sports & Fitness <strong>Massage</strong><br />

Books<br />

• Medical <strong>Massage</strong> <strong>The</strong>rapy Billing<br />

• Ethics <strong>of</strong> Touch by Ben E. Benjamin &<br />

Cherie Sohnen-Moe<br />

• Functional Assessment in <strong>Massage</strong><br />

<strong>The</strong>rapy by Whitney Lowe<br />

Other<br />

• Compassionate Touch - Geriatric<br />

<strong>Massage</strong><br />

• <strong>The</strong> Power <strong>of</strong> Touch - <strong>AMTA</strong><br />

• Earthquake Relief - MERT<br />

• Principles <strong>of</strong> Equine <strong>Massage</strong><br />

• Rosarita Beach Clinic - Alternative<br />

Approach<br />

• Videos by Body Cushion & Oakworks<br />

• Cookie Masters Videos (Call for list)<br />

• Fijian <strong>Massage</strong> with Lolita Knight (DVD)<br />

• Reflexology Vol. 1 <strong>The</strong> Feet with<br />

Rhonda Funes<br />

• Art <strong>of</strong> Pre-Natal <strong>Massage</strong> with Kelly Lott<br />

• Lymphatic Drainage <strong>Massage</strong> with Sean<br />

Riehl<br />

Clinical & Sports<br />

• Basic PNF - Patrece Morency<br />

• A Chiropractic Approach to S<strong>of</strong>t Tissue<br />

• Soigneur’s Sports <strong>Massage</strong>: A SOMA<br />

Body Work Intro<br />

• Functional Assessment Skills with Benny<br />

Vaughn<br />

• New Approaches to Muscle <strong>The</strong>rapy<br />

from Body Cushion<br />

Seated <strong>Massage</strong><br />

• Seated <strong>Massage</strong> Experience with<br />

Raymond Blaylock<br />

• On-Site Practice by David Palmer<br />

• Oakworks Portal Pro<br />

Upledger<br />

• 10-Step Patient Protocol<br />

• Patient Sequence Part 1 & 2<br />

Kurshova Method<br />

• Russian Sports <strong>Massage</strong><br />

• Pre & Post <strong>Massage</strong><br />

• 10 Sports Injuries<br />

St. John - NMT<br />

• NMT Philosophy 1<br />

• NMT Philosophy 2<br />

• NMT Philosophy 3<br />

• Low Back Pain<br />

• Shoulder Pain<br />

• TMJ Pain<br />

• NMT 3 - Home Study<br />

• NMT 4 - Home Study<br />

• NMT Nerve Entrapment/Compression<br />

v.4<br />

• NMT Shoulder Pain v.10<br />

• NMT Carpal Tunnel v.11<br />

• Cervical Injuries, Postural Analysis &<br />

Pelvic Stabilization<br />

• Pain Mechanisms <strong>of</strong> the Low Back<br />

~ To Rent ~<br />

Make out two checks to <strong>AMTA</strong>-<strong>OR</strong><br />

First check should include $5 per<br />

video rented. Second check should<br />

include a $30 deposit per video<br />

rented. Deposits will be returned<br />

when videos are returned.<br />

New Members… (Continued from front page)<br />

January<br />

New Pr<strong>of</strong>essional Member: 11<br />

Deborah Carpenter, Heather Carver, Nancy Hart,<br />

Kerri Hobson, Kimberly McClain, Lucia Mckelvey,<br />

Alison Norton, Linda Poling, Elaine Smith, Joanna<br />

Volk<strong>of</strong>f, Fawnda Ward<br />

New Associate Members: 10<br />

Sheryl Baker, Matthew Ferrante, Judy Galbraith, Erica<br />

Magana, Erica Martin, Blanka Nyvlt, Michael Powell,<br />

Angela Salthe, Laurie Sullivan, Tricia Yost<br />

<strong>AMTA</strong>-<strong>OR</strong> Announces Advertising Rate Changes<br />

Please see the new rates below, they are already in effect<br />

ANNUAL ADS ARE ACCEPTED AND<br />

RECEIVE A 10% DISCOUNT. CONTACT<br />

OUR PUBLISHER F<strong>OR</strong> PRICING.<br />

RATES & DISTRIBUTION F<strong>OR</strong> MARCH THRU JANUARY:<br />

1000 PER ISSUE<br />

BUSINESS CARD<br />

$50 PER ISSUE<br />

(3½"W X 2"H)<br />

QUARTER PAGE<br />

$75 PER ISSUE<br />

(3¾"W X 5"H)<br />

BITS & PIECES CLASSIFIED AD<br />

$25 PER ISSUE — 2"W X 1"H<br />

HALF PAGE<br />

$100 PER ISSUE<br />

(7½"W X 5"H <strong>OR</strong> 3¾"W X 10"H)<br />

FULL PAGE<br />

$150 PER ISSUE<br />

(7½"W X 10"H)<br />

RATES & DISTRIBUTION F<strong>OR</strong> FEBRUARY:<br />

3600 PER ISSUE<br />

BUSINESS CARD<br />

$125 PER ISSUE<br />

(3½"W X 2"H)<br />

QUARTER PAGE<br />

$150 PER ISSUE<br />

(3¾"W X 5"H)<br />

BITS & PIECES CLASSIFIED AD<br />

$25 PER ISSUE — 2"W X 1"H<br />

HALF PAGE<br />

$175 PER ISSUE<br />

(7½"W X 5"H <strong>OR</strong> 3¾"W X 10"H)<br />

FULL PAGE<br />

$225 PER ISSUE<br />

(7½"W X 10"H)<br />

ADS MUST BE SENT ELECTRONICALLY AS A GRAPHIC<br />

<strong>OR</strong> IN ONE OF THE FOLLOWING F<strong>OR</strong>MATS:<br />

MSW<strong>OR</strong>D2000, MSPUBLISHER2000, <strong>OR</strong> ADOBE PAGEMAKER6.5<br />

PDF DOCUMENTS ARE ACCEPTED BUT THEY MUST BE<br />

CONVERTIBLE TO A TIFF F<strong>OR</strong>MAT<br />

TO ADVERTISE CONTACT<br />

BARB TYLER, ALQUEMIE PUBLISHING<br />

541/937-2611 <strong>OR</strong> NPASSIST@MSN.COM<br />

This web version <strong>of</strong> the <strong>AMTA</strong>-<strong>OR</strong> newsletter published by: Alquemie Publishing / 541-937-2611 / www.alquemiepublishing.com

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