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Visit the <strong>AMTA</strong> <strong>Oregon</strong> <strong>Chapter</strong><br />
on the web at: www.amta-or.org<br />
For those<br />
who knead<br />
to know March/April 2005 Membership Edition PO Box 2142 • Lake Oswego, <strong>OR</strong> 97035-0645<br />
Who said<br />
there’s no<br />
such thing as<br />
a free lunch?<br />
Volunteer<br />
Orientation<br />
Saturday<br />
April 9<br />
FREE<br />
LUNCH<br />
See inside<br />
for details<br />
2005 <strong>AMTA</strong>-<strong>OR</strong><br />
Annual Meeting Report<br />
<strong>The</strong> 2005 Annual Meeting for <strong>AMTA</strong>-<strong>OR</strong> was<br />
held Saturday, February 19, 12 to 2:30 pm, at the<br />
Tualatin Sweetbrier Inn & Suites near Portland.<br />
<strong>The</strong> meeting was part <strong>of</strong> a day-long schedule <strong>of</strong><br />
events which included a Trade Show and Continuing<br />
Education workshops for massage therapists.<br />
Over 70 people attended the annual gathering.<br />
Participants had a choice <strong>of</strong> attending one <strong>of</strong> two<br />
morning workshops: Sound Healing by Kat Lyons,<br />
LMT; or <strong>The</strong> Marketing <strong>of</strong> Sales by TJ Helm<br />
<strong>of</strong> Galileo Life Support Inc.. In the afternoon,<br />
they could pick either Pelvic Instability: Evaluation<br />
& Treatment by Rosalie Movius, MD, Michelle<br />
Hoover, PT, and Susanne Carlson, LMT, or<br />
Successful Marketing Techniques by TJ Helm. By<br />
attending both a morning and an afternoon session,<br />
participants earned 5 hours <strong>of</strong> continuing<br />
education.<br />
<strong>The</strong> annual meeting was highlighted by the election<br />
<strong>of</strong> new <strong>of</strong>ficers, award presentations, and<br />
approval <strong>of</strong> the 2005-2006 budget. Newly elected<br />
<strong>of</strong>ficers are: 1 st Vice President Mike Blackmore;<br />
3 rd Vice President Leslie Giese; and Secretary<br />
Michael Dukart. Elected as Delegates to<br />
the 2006 <strong>AMTA</strong> National Convention in Atlanta,<br />
Georgia by the 39 eligible voters at the meeting<br />
were Jon Hart, John Combe and Ted Adams.<br />
Alternates selected were Mike Blackmore, Diane<br />
Foster and Sara Marvin.<br />
Officers and committee chairs gave reports on<br />
activities for the year, and certificates <strong>of</strong> apprecia-<br />
tion were presented by <strong>AMTA</strong>-<strong>OR</strong> President Nathan<br />
Nordstrom.<br />
Jante’ Moten, a student <strong>of</strong> massage at East West<br />
College, was presented the $250 Scholarship<br />
Award.<br />
Adela Basayne, LMT, NCTMB, was named<br />
<strong>AMTA</strong>-<strong>OR</strong>’s LMT <strong>of</strong> the Year in recognition <strong>of</strong><br />
her pr<strong>of</strong>essionalism, volunteerism and achieve-<br />
(See Annual Meeting… continued on page 6)<br />
Welcome<br />
New <strong>AMTA</strong>-<strong>OR</strong> Members<br />
— by John Combe, LMT #7492, CCA, <strong>AMTA</strong>-<strong>OR</strong><br />
Membership Chair<br />
I am proud to see YOUR CHAPTER GROWING. On<br />
behalf <strong>of</strong> the Membership Committee we welcome<br />
the following Pr<strong>of</strong>essional/Associate Members, total<br />
<strong>of</strong> 45 in December/ January.<br />
December<br />
New Pr<strong>of</strong>essional Members: 4<br />
Rebecca Fitzsimonds, Andrea Garcia, Jessica<br />
Rhoden, Scott Savoy<br />
New Associate Members: 20<br />
Evan Armstead, Valerie Bryan, Nancy Failla, Jessica<br />
Graf, Lara Hamilton, Brenda Johns, Romana<br />
MacDonald, Anna Martin, Kenneth Picard, Tarah<br />
Pond, Brian Rohr, Carmen Shepherd, Judy Shinn,<br />
Betty Stenzel, Lauren Swick, Lindsey Titus, Alea<br />
<strong>Web</strong>ster, Christine White, Mehrdad Yasrebi, Sonja<br />
Young<br />
(See New Members… continued on page 8)
QUICK CHECK<br />
<strong>AMTA</strong>-<strong>OR</strong> Community Calendar<br />
April 3<br />
MERT 1st Responder Training held at <strong>The</strong> <strong>Massage</strong><br />
Clinic in Tigard, 10-2pm. Cost is $10 for training and $35 to<br />
register for MERT. Contact Leslie Giese at 503/736-1060.<br />
April 9<br />
10-12pm <strong>AMTA</strong>-<strong>OR</strong> Board Meeting (tentative)<br />
12-5pm <strong>AMTA</strong>-<strong>OR</strong> Volunteer Orientation Luncheon.<br />
FREE! All members and <strong>Massage</strong> <strong>The</strong>rapy students are<br />
welcome to attend.<br />
Sweetbrier Inn, Tualatin<br />
7125 SW Nyberg Rd<br />
Directions: 503/692-5800 or www.sweetbrier.com<br />
May 5<br />
<strong>Massage</strong> at the Capital<br />
Provide chair massage to legislators. See page 11 for<br />
details.<br />
May 12-15<br />
<strong>AMTA</strong>-WA Annual Convention “Border to Border, Hand<br />
to Hand”<br />
Red Lion (formerly DoubleTree Hotel), Jantzen Beach<br />
909 N Hayden Island Drive<br />
Directions: 503/283-4466<br />
July 9 — COOKIE MASTER!<br />
1-4pm <strong>AMTA</strong>-<strong>OR</strong> Cookie Master (Lunch served from 12-<br />
1pm)<br />
3-Hour CE Workshop “Eating Disorders and<br />
Bodywork” with Adela Basayne, BS, LMT #6533<br />
See registration form in this issue<br />
September 22-25<br />
<strong>AMTA</strong> Nat’l Convention<br />
Hyatt Albuquerque<br />
Albuquerque, NM<br />
<strong>AMTA</strong> <strong>Oregon</strong> <strong>News</strong> – 2<br />
P<br />
residential<br />
Notes<br />
by Nathan Nordstrom, LMT #7700<br />
<strong>AMTA</strong>-<strong>OR</strong> President<br />
<strong>The</strong> past twelve months have been one big opportunity <strong>of</strong><br />
growth for me. <strong>The</strong> birth <strong>of</strong> my daughter, the selling <strong>of</strong><br />
my business, development <strong>of</strong> new skills, and the operations<br />
<strong>of</strong> the <strong>AMTA</strong>-<strong>Oregon</strong> chapter has kept me busy. I<br />
have seen much growth in other people as well. Our members<br />
are doing many great things in our communities. I am<br />
motivated by their dreams, desires and goals.<br />
<strong>The</strong> <strong>AMTA</strong>-<strong>OR</strong> board has put into action a plan to make<br />
this member-driven organization focused on its members:<br />
phone calls, activities, available education, our annual<br />
meetings, and newsletters with surveys to find out what<br />
you think are a few <strong>of</strong> the efforts put forward this past<br />
year. I feel like this board has gone out <strong>of</strong> its way to make<br />
sure you are represented in all our decisions.<br />
With the end <strong>of</strong> another year, we are changing and growing<br />
once again. We are hosting a Volunteer Luncheon on<br />
Saturday April 9, at the Sweetbrier Inn & Suites in Tualatin,<br />
just <strong>of</strong>f I-5 in the Portland area. <strong>The</strong> day will begin at<br />
10 a.m. with a pre-luncheon <strong>AMTA</strong>-<strong>OR</strong> board meeting,<br />
followed by a noon luncheon open free <strong>of</strong> charge to all<br />
<strong>AMTA</strong> members and massage therapy students. Meetings<br />
will be held after the luncheon, ending at 5 p.m. This will<br />
be an opportunity to build your resume, serve your fellow<br />
massage therapists, and enjoy activities that could build<br />
your massage practice.<br />
I truly appreciate all the assistance that members have<br />
given during past years, and I hope to continue seeing you<br />
at <strong>AMTA</strong>-0R functions. Additionally, I would love to see<br />
new faces that have a renewed energy and excitement for<br />
service and massage therapy. Please join us on April 9.<br />
Contact any board member for more information. <br />
October 8 — COOKIE MASTER!<br />
1-5pm <strong>AMTA</strong>-<strong>OR</strong> Cookie Master (Lunch served from 12-<br />
1pm)<br />
4-Hour CE Workshop “Improving Flexibility: Stretching<br />
and Beyond” with Lama Somananda Tantrapa<br />
See registration form in this issue<br />
December 10 — COOKIE MASTER!<br />
1-4pm <strong>AMTA</strong>-<strong>OR</strong> Cookie Master (Lunch served from 12-<br />
1pm)<br />
3-Hour CE Workshop “Navigational Tools for Growing<br />
and Building Your Practice” with Trinity Sheraden, LMT<br />
#7300<br />
See registration form in this issue<br />
February 18, 2006<br />
<strong>AMTA</strong>-<strong>OR</strong> Annual Meeting & Trade Show<br />
Sweetbrier Inn & Suites, Tualatin<br />
Also in this issue<br />
Page 3<br />
Meet Your New Board<br />
Page 4<br />
<strong>The</strong> Brand that Binds<br />
Page 4<br />
Member Spotlight<br />
Page 5<br />
<strong>Chapter</strong> Reports<br />
Page 6<br />
Identifying Pelvic Displacement<br />
& Instability<br />
Page 7<br />
<strong>AMTA</strong>-<strong>OR</strong> Cookie Master Schedule<br />
Page 8<br />
Video Lending Library
Nathan Nordstrom, LMT #7700<br />
President<br />
Hello everyone, I would like to introduce<br />
myself as your <strong>AMTA</strong>-<strong>OR</strong> <strong>Chapter</strong><br />
President. I have been at this post for<br />
one year now, previously serving<br />
<strong>AMTA</strong>-<strong>OR</strong> as third vice president. During<br />
this time, I have found out many<br />
interesting things about people I would<br />
call the “movers and shakers” <strong>of</strong> this<br />
industry. My ability to lead depends<br />
on my ability to lead these knowledgeable<br />
people. I have also found out a lot<br />
about our state and the inner workings <strong>of</strong><br />
pr<strong>of</strong>essional associations, governing<br />
bodies (OBMT), education, and Roberts<br />
Rules. By attending <strong>AMTA</strong>’s Community<br />
Volunteer Orientation Program<br />
(CVOP) and its National Convention, I<br />
have communicated with many pr<strong>of</strong>essionals<br />
from other states who are in completely<br />
different situations with their<br />
governing bodies. By serving a committee<br />
for the NCBTMB I found myself<br />
serving our community in a completely<br />
different way.<br />
I have been an examiner for the <strong>Oregon</strong><br />
Board <strong>of</strong> <strong>Massage</strong> <strong>The</strong>rapists, and am<br />
currently teaching massage at Ashmead<br />
College in Tigard. My practice has varied<br />
from resort spas, clinics, outcall,<br />
owning my own spa, and currently I<br />
am practicing out <strong>of</strong> a chiropractic <strong>of</strong>fice.<br />
I believe that service is the beginning<br />
<strong>of</strong> a fulfilling career. <strong>The</strong>re’s no<br />
better way to do that than to join with us<br />
here at <strong>AMTA</strong>-<strong>OR</strong>.<br />
Mike Blackmore, LMT #6637<br />
1st Vice President<br />
I have been a Licensed <strong>Massage</strong> <strong>The</strong>rapist<br />
from 1998 to present. I graduated<br />
from the University <strong>of</strong> <strong>Oregon</strong> with M.S.<br />
in Athletic Training (1987). I am currently<br />
co-owner <strong>of</strong> a full service hair<br />
salon in Eugene, <strong>of</strong>fering sports massage,<br />
therapeutic massage, and insurance<br />
billing. I serve as chairman <strong>of</strong> the Exam<br />
Committee for the <strong>Oregon</strong> Board <strong>of</strong><br />
<strong>Massage</strong> <strong>The</strong>rapists. I have been a member<br />
<strong>of</strong> <strong>AMTA</strong> since my licensure. I believe<br />
that growth and success comes<br />
through participation in your industry.<br />
Contributing to the visibility and growth<br />
<strong>AMTA</strong> <strong>Oregon</strong> <strong>News</strong> – 3<br />
Meet Your New Board<br />
<strong>AMTA</strong>-<strong>OR</strong> Board <strong>of</strong> Directors 2005<br />
<strong>of</strong> therapeutic massage as a viable form<br />
<strong>of</strong> therapy for health and wellness will<br />
only contribute to one’s own growth.<br />
<strong>AMTA</strong> is the best opportunity for me to<br />
contribute and grow.<br />
John Combe, LMT #7492, CCA<br />
2nd Vice President/ Delegate<br />
I would like to introduce myself as your<br />
<strong>AMTA</strong>-<strong>OR</strong> 2nd Vice President. This is<br />
year number two <strong>of</strong> a two-year term for<br />
my position. In the first year I was excited<br />
to learn all <strong>of</strong> the information about<br />
<strong>AMTA</strong>, to better serve you, the members.<br />
Attending <strong>AMTA</strong>’s Community<br />
Volunteer Orientation Program (CVOP)<br />
and the National Convention, and taking<br />
many leadership classes at both, has<br />
helped a great deal. Being the Membership<br />
Chair prior to my 2nd V.P. election,<br />
members have been my focus from the<br />
start, and will continue to be. Serving as<br />
a <strong>Chapter</strong> Delegate the next two years I<br />
will always "Remember the Members". I<br />
have been a Pr<strong>of</strong>essional Member the<br />
last six years, in which a lot has changed<br />
in the pr<strong>of</strong>ession at both State and National<br />
levels.<br />
I am also involved with the <strong>Oregon</strong><br />
Board <strong>of</strong> <strong>Massage</strong> <strong>The</strong>rapists, serving<br />
on the Education and Exam committees<br />
and helping with the exam process. This<br />
has helped me in making knowledgebased<br />
decisions as your 2nd V.P.<br />
I have been in Clinical/Sports <strong>Massage</strong><br />
the last six years, working with Naturopathic,<br />
Chiropractic and Medical Doctors.<br />
In 2004 I co-founded the Advanced<br />
Sports <strong>The</strong>rapy Institute.<br />
I challenge you to Get Involved with<br />
<strong>AMTA</strong>!<br />
Leslie Giese, LMT #5975<br />
3rd Vice President<br />
I have been a Pr<strong>of</strong>essional <strong>AMTA</strong> Member<br />
for 8 years, as long as I have been a<br />
Licensed <strong>Massage</strong> <strong>The</strong>rapist. I decided<br />
from the beginning that I would be a<br />
pr<strong>of</strong>essional. I also knew that I wanted to<br />
be a part <strong>of</strong> an organization that would<br />
support me in being that. I was a cube<br />
dweller for 21 years and once I decided<br />
to change to massage, I knew I wanted to<br />
help others like me, so I specialized in<br />
on-site chair massage and stress management<br />
training. I am a part owner and<br />
director <strong>of</strong> on-site chair massage at <strong>The</strong><br />
<strong>Massage</strong> Clinic in Tigard.<br />
One <strong>of</strong> my goals is to get the MERT<br />
program set this year and also help get<br />
more members energized about being<br />
part <strong>of</strong> this organization. I look forward<br />
to serving you this year.<br />
Michael Dukart, LMT #6806<br />
Secretary<br />
I have been an LMT for over 6 years,<br />
living and working in the Salem area.<br />
I've been an <strong>AMTA</strong> member most <strong>of</strong> that<br />
time. I practice primarily deep tissue<br />
bodywork, table and chair, as well as<br />
Fijian massage. I am beginning a second<br />
2-year term as secretary <strong>of</strong> <strong>AMTA</strong>-<strong>OR</strong>.<br />
<strong>The</strong> past two years it has been an honor<br />
and a privilege to serve in that capacity.<br />
<strong>The</strong> opportunities for growth and learning<br />
have been tremendous. This year one<br />
<strong>of</strong> my goals is to organize a more visible<br />
and active National <strong>Massage</strong> Awareness<br />
Week for <strong>Oregon</strong> in October. I anticipate<br />
that this new board will do great things.<br />
Brandi Walton, LMT #3218<br />
Treasurer<br />
I'm Brandi Walton from Wilsonville,<br />
<strong>Oregon</strong>, member <strong>of</strong> <strong>AMTA</strong> for 15 years,<br />
and <strong>Chapter</strong> Treasurer for several terms.<br />
I work for a chiropractor in Lake<br />
Oswego and do massage out <strong>of</strong> my<br />
home. My goals for this year are to keep<br />
the expenses down, train others to fill out<br />
expense report forms, and be flexible<br />
when necessary. It's an honor to serve<br />
our organization and be a part <strong>of</strong> the<br />
<strong>AMTA</strong>-<strong>OR</strong> massage community. <br />
— Feel free to contact any <strong>of</strong> the board<br />
members at any time. For their contact<br />
information see page two.<br />
ABOUT THIS PUBLICATION<br />
Contributions are welcome; all submissions must<br />
include a legible signature and phone number and<br />
may be edited for space and clarification. Address all<br />
correspondence to: Editor, Glenath Moyle, PO Box<br />
2142, Lake Oswego, <strong>OR</strong> 97035. Phone: 503/641-<br />
2070. Email: kiwimom@attglobal.net. <strong>AMTA</strong>-<strong>OR</strong><br />
reserves the right to edit materials; reject copyrighted<br />
materials unless consent <strong>of</strong> copyright holder is<br />
obtained in writing; and assumes no responsibility for<br />
errors, omissions, corrections, or modifications in its<br />
publications. Information, articles, endorsements and<br />
ads contained in this newsletter do not necessarily<br />
reflect the opinions <strong>of</strong> the <strong>American</strong> <strong>Massage</strong><br />
<strong>The</strong>rapy Association.
<strong>AMTA</strong>-<strong>OR</strong> Member Spotlight<br />
Adela Basayne, LMT<br />
#6533, NCTMB<br />
At the 2005 <strong>AMTA</strong>-<strong>OR</strong> Annual Meeting,<br />
held Saturday, February 19, Adela<br />
Basayne. LMT, NCTMB was presented<br />
the <strong>Oregon</strong> LMT <strong>of</strong> the Year Award.<br />
Adela served in the <strong>of</strong>fices <strong>of</strong> <strong>AMTA</strong><br />
National President from 1997-2000, and<br />
as Vice President from 1993-1995. In<br />
addition to being <strong>AMTA</strong> president and<br />
board member, Adela chaired the Standards<br />
Committee from 1990-1994, and<br />
the Strategic Planning Committee from<br />
1996-1999. Adela has chaired or served<br />
on many Special Committees for<br />
<strong>AMTA</strong>, and provided strategic planning<br />
assistance to many other committees and<br />
chapters. Other <strong>AMTA</strong> honors include<br />
Distinguished Service (1993), Committee<br />
<strong>of</strong> the Year (1997, 2003), and<br />
<strong>AMTA</strong>-<strong>OR</strong> Teacher <strong>of</strong> the Year (1990).<br />
Adela was a member <strong>of</strong> the faculty <strong>of</strong><br />
Notre Coeur College (1987-1988) and<br />
East-West College (1988-1990), and<br />
<strong>of</strong>fered continuing education through<br />
Bodywork Education Seminars and<br />
Training with Sarah Rehwalt (1990-<br />
1992). She also served as a commissioner<br />
and on-site evaluator with<br />
COMTA (1990-2001), and as a grant<br />
evaluator in the Outreach area with the<br />
<strong>Massage</strong> <strong>The</strong>rapy Foundation (1994-<br />
1996). She has contributed her ethical<br />
skills and knowledge to the benefit <strong>of</strong><br />
the <strong>Oregon</strong> Board <strong>of</strong> <strong>Massage</strong> <strong>The</strong>rapists<br />
Bits & Pieces<br />
— Notes from around the State<br />
Volunteer LMTs Needed to treat<br />
our low income, HIV+ clients 2-3<br />
hours weekly or semi-weekly.<br />
Ecumenical Ministries <strong>of</strong> <strong>Oregon</strong> HIV<br />
Day Center is located at NE 30th<br />
and Ainsworth in NE Portland. Open<br />
Monday-Friday, 9am-3pm. If<br />
interested contact Lowen Berman at<br />
503/460-3822.<br />
Looking for someone with HTML<br />
knowledge to volunteer to be on the<br />
<strong>AMTA</strong>-<strong>OR</strong> <strong>Web</strong>site Committee. 1<br />
hour or less average per month.<br />
Contact Mike Blackmore at 541/915-<br />
5263.<br />
<strong>AMTA</strong> <strong>Oregon</strong> <strong>News</strong> – 4<br />
and has written articles about supervision<br />
for massage therapists.<br />
For many years Adela has volunteered at<br />
her synagogue, serving as board member<br />
and president (2000-2004), and receiving<br />
the Song <strong>of</strong> Miriam Award for community<br />
service (2004). In addition to her<br />
private practice, Adela works with pediatric<br />
and adolescent eating disordered<br />
patients at Legacy Emanuel Children's<br />
Hospital and at the Kartini Clinic for<br />
Disordered Eating. Adela is a candidate<br />
for a Masters degree in Whole Systems<br />
Design/Organizational Systems Renewal<br />
this June from Antioch University in<br />
Seattle.<br />
Adela was recognized for her dedication<br />
and long-term service to the <strong>Oregon</strong><br />
massage pr<strong>of</strong>ession. <strong>The</strong> <strong>Oregon</strong> <strong>Chapter</strong><br />
is very lucky to have such a wellrecognized<br />
individual to call upon. <br />
<strong>AMTA</strong>-<strong>OR</strong> Annual Meeting Highlights<br />
<strong>The</strong> Brand<br />
that Binds<br />
with TJ Helm<br />
No, I’m not talking about cattle branding.<br />
Though, you wouldn’t be that far<br />
<strong>of</strong>f. Branding your business, product, or<br />
service is not that different. A strong<br />
brand allows people to associate your<br />
product or service with your business.<br />
Your brand is your promise to your clients<br />
and the emotional bond you establish<br />
with them. <strong>The</strong> stronger that emotional<br />
bond is, the more loyal the customer.<br />
And we all want more loyal customers.<br />
How do you create that bond, how do<br />
you establish your brand? Your brand is<br />
not just one aspect <strong>of</strong> your company. It’s<br />
(541) 937•2611<br />
npassist@msn.com<br />
Barb Tyler<br />
lquemie<br />
ublishing<br />
nk<br />
your company name, your logo, how<br />
you’ve positioned yourself in the marketplace,<br />
and the personality <strong>of</strong> you and<br />
your company. It’s every piece <strong>of</strong> paper<br />
that comes out <strong>of</strong> your <strong>of</strong>fice — it’s your<br />
business card, your customer service<br />
policies, it’s the whole package.<br />
Take a look at Pepsi, Nike, Subway,<br />
Nordstroms or any other company that<br />
has a strong brand. When you hear the<br />
phrase “just do it” you think <strong>of</strong> Nike and<br />
when you think <strong>of</strong> customer service you<br />
think <strong>of</strong> Nordstroms. That’s because<br />
those companies have branded themselves<br />
in such a way as to be known for<br />
those characteristics.<br />
You’re probably thinking, “That’s all<br />
well and good for a large company with<br />
a huge branding and marketing budget.<br />
But how do I, a small business owner,<br />
brand and market my business on a small<br />
budget?” <strong>The</strong> important thing is not to<br />
dwell on all the marketing dollars you<br />
don’t have and think <strong>of</strong> all the avenues<br />
you do have open to you. Whether you<br />
have a large budget or not, the process is<br />
the same.<br />
That process starts with defining your<br />
identity:<br />
Name. A company’s name means<br />
nothing until something is associated<br />
with it.<br />
Logo. What you look like, who you<br />
are, what you do. What do you want<br />
your clients to think <strong>of</strong> you.<br />
Positioning. Ask your customers<br />
and target market what they think <strong>of</strong><br />
you: lowest cost, largest inventory,<br />
highest quality, quickest delivery,<br />
best service, etc.<br />
(See Branding… continued on page 5)<br />
Tailored services for<br />
nonpr<strong>of</strong>it<br />
organizations.<br />
<strong>The</strong> next best thing to<br />
a volunteer!<br />
PO Box 87, Dexter, <strong>OR</strong> 97431<br />
NOW ON THE WEB AT WWW.ALQUEMIEPUBLISHING.COM
Branding…<br />
(Continued from page 4)<br />
Personality. If your company were<br />
a person, how would you want it to<br />
appear? Ask: are you friendly/<br />
authoritative, fast/thorough, advanced/traditional,<br />
etc.<br />
Once you know what you and your company<br />
stand for, it is time to put that identity<br />
to work and market. Make sure that<br />
everything associated with your company<br />
reflects that identity: website, voice<br />
mail message, letterhead, business card,<br />
how you treat the customers, your 30<br />
second commercial, how you appear at a<br />
networking event, anyone working for<br />
you, all <strong>of</strong> it, and I mean all <strong>of</strong> it needs<br />
to reflect that identity.<br />
It’s important not to deviate from that<br />
identity. You don’t want your clients to<br />
have to guess who you are. A brand that<br />
is consistently and constantly put out<br />
there will draw your clients closer. Just<br />
as branding cattle is a somewhat irreversible<br />
process, you want your clients<br />
irreversibly stuck on you! <br />
— TJ Helm has presented workshops for<br />
<strong>AMTA</strong>-<strong>OR</strong> on numerous occasions, most<br />
recently at the February Annual Meeting.<br />
<strong>Chapter</strong> Reports<br />
Education<br />
Provided by Tamara Felix, LMT #5352<br />
<strong>AMTA</strong>-<strong>OR</strong> enjoyed a record year <strong>of</strong><br />
growth and attendance at its 2004-05<br />
“Cookie Masters” Continuing Education<br />
program. <strong>AMTA</strong>-<strong>OR</strong> <strong>of</strong>fered a total <strong>of</strong><br />
nine FREE hours <strong>of</strong> Continuing Education,<br />
and 17 hours <strong>of</strong> paid education, for<br />
a total <strong>of</strong> 26 hours during the year. <strong>The</strong><br />
FREE Cookie Masters had a total <strong>of</strong> 107<br />
attendances for the year, 19 at the special<br />
education <strong>of</strong>fering in November, and<br />
more than 70 pre-registered for the Annual<br />
Meeting February 19, 2005; for a<br />
total <strong>of</strong> 196 attendances at Continuing<br />
Education for the season.<br />
<strong>AMTA</strong> <strong>Oregon</strong> <strong>News</strong> – 5<br />
During 2004, the Board made hundreds<br />
<strong>of</strong> phone calls quarterly to members,<br />
asking what expectations are <strong>of</strong> the<br />
Board and the education it <strong>of</strong>fers. We<br />
believe we have taken to heart what you<br />
have told us.<br />
Beginning in 2005:<br />
<strong>The</strong> Cookie Masters will be held quarterly<br />
and will be held at an easy-to-find<br />
location along the I-5 corridor for easy<br />
travel and access for all members. <strong>The</strong><br />
new location is Sweetbrier Inn & Suites<br />
<strong>of</strong>f I-5 at the Tualatin exit.<br />
Each Cookie Master will <strong>of</strong>fer an expanded<br />
3-4 hours <strong>of</strong> hands-on education.<br />
FREE lunch is included to entice attendance.<br />
<strong>The</strong>re will be registration dues for the<br />
education based on hourly rates local<br />
massage schools charge for continuing<br />
education ($20 per class hour for nonmembers<br />
and $15 per class hour for<br />
members), which we will share with the<br />
instructors, giving our instructors incentive<br />
to educate us.<br />
We will begin the year April 9 with a<br />
<strong>Chapter</strong> Volunteer Orientation Luncheon,<br />
FREE to all members and students—so<br />
you can come have lunch with<br />
us, get to know us, find out who we are,<br />
what we do, where we need help, and<br />
how you can help us. We look forward<br />
to having you join us for this event, as<br />
well as the new season <strong>of</strong> Quarterly<br />
Cookie Masters:<br />
July 9, 2004, Eating Disorders and<br />
Bodywork with Adela Basayne, BS<br />
LMT 6533; 3-hour CE from 1-4<br />
p.m. Registration Fees: Members<br />
$45; Non-Members $60<br />
October 8, 2005, Improving Flexibility:<br />
Stretching and Beyond, with<br />
Lama Somananda Tantrapa; 4-hour<br />
CE from 1-5 p.m. Registration Fees:<br />
Members $60; Non-Members $80<br />
December 10, 2005, Navigational<br />
Tools for Growing and Building<br />
Your Practice with Trinity<br />
Sheraden, LMT 7300; 3-hour CE<br />
from 1-4 p.m. Registration Fees:<br />
Members $45; Non-Members $60<br />
Next year’s Annual Meeting is scheduled<br />
for Saturday, February 18, 2006, at<br />
the Sweetbrier Inn & Suites, Tualatin. <br />
MERT<br />
Provided by Leslie Giese, LMT #5975<br />
At the 2005 <strong>AMTA</strong>-<strong>OR</strong> Annual Meeting<br />
I announced that we are having this<br />
year’s First Responders training Sunday,<br />
April 3. <strong>The</strong> class will be at <strong>The</strong> <strong>Massage</strong><br />
Clinic training room in Tigard,<br />
from 10 am to 2 pm. <strong>The</strong> cost is<br />
$10 for the class, plus a $35 registration<br />
fee for <strong>Massage</strong> Emergency Response<br />
Training (MERT).<br />
I want to thank everyone that signed up<br />
at the annual meeting. I will be contacting<br />
you to confirm your attendance. That<br />
is also the morning that time springs<br />
forward, so please remember to set your<br />
clocks ahead Saturday night!<br />
We will be having other classes soon.<br />
<strong>The</strong> <strong>Massage</strong> Clinic is located at 7360<br />
SW Hunziker St., Suite 101, in Tigard.<br />
You can get a map on their website, at<br />
www.yourmassageclinic.com.<br />
I’m looking forward to getting<br />
MERT going again in <strong>Oregon</strong>. <br />
First Vice President Report<br />
Provided by Tamara Felix, LMT #5352<br />
My journey with <strong>AMTA</strong>-<strong>OR</strong> has come a<br />
long way. As a newly-elected <strong>of</strong>ficer<br />
four years ago, I had a dream that<br />
<strong>AMTA</strong>-<strong>OR</strong> would grow by holding<br />
monthly membership meetings with education<br />
and cookies, and that attendance<br />
would grow with each new meeting<br />
around the state, and <strong>AMTA</strong>-<strong>OR</strong> would<br />
grow to become a wonderful community<br />
<strong>of</strong> support for all LMTs in <strong>Oregon</strong>—<br />
where we could gather together and be<br />
inspired by each other. Perhaps learn<br />
something new, or just reinforce the<br />
value and power for the work we do in<br />
touching the lives <strong>of</strong> others.<br />
This community <strong>of</strong> support would be<br />
structured by monthly membership meetings,<br />
beginning with education and treats<br />
to entice attendance (thus the term<br />
Cookie Masters). <strong>The</strong> monthly attendance<br />
would grow with each new meeting,<br />
and end the year with an Annual<br />
Meeting that felt like a Convention at a<br />
nice hotel with many attendees, a full<br />
day or two <strong>of</strong> continuing education<br />
classes and even a trade show <strong>of</strong> local<br />
businesses who support and enhance the<br />
practice <strong>of</strong> <strong>Massage</strong> <strong>The</strong>rapy in <strong>Oregon</strong>.<br />
(See <strong>Chapter</strong> Reports… continued on page 6)
Rosalie Movius, MD, Michele Hoover,<br />
PT and Susanne Carlson, MA, LMT<br />
presented a workshop at the state meeting<br />
on the pelvis, its function and dysfunction.<br />
<strong>The</strong>se three women are just a<br />
part <strong>of</strong> the whole team available to patients<br />
at the Massotherapy Clinic in<br />
downtown Portland.<br />
<strong>The</strong>y included assessment <strong>of</strong> pelvic instability<br />
and dysfunction. Dr. Movius<br />
covered normal pelvic movements, SI<br />
laxity and the pelvic asymmetry, which<br />
follows. Co-morbidities that <strong>of</strong>ten accompany<br />
the pain and movement dysfunction<br />
<strong>of</strong> pelvic instability include<br />
obesity, depression, osteoarthritis, inflammatory<br />
conditions, sleep (or lack<br />
there<strong>of</strong>) and other injury patterns associated<br />
with this condition.<br />
Michele Hoover covered exercises for<br />
quieting the muscles that are commonly<br />
over recruited when the pelvis is dysfunctional.<br />
<strong>The</strong>se include superficial and<br />
deep muscles <strong>of</strong> the back, legs and abdomen.<br />
She also covered how medical pr<strong>of</strong>essionals<br />
can teach patients to help<br />
themselves.<br />
Sue Carlson covered the massage techniques<br />
and Thompson maneuver. She<br />
also handed out a pain rating scale that<br />
should be commonly utilized when<br />
working with patients in pain, regardless<br />
<strong>of</strong> the etiology <strong>of</strong> pain. This is part <strong>of</strong> a<br />
full assessment <strong>of</strong> a patient presenting<br />
with pain and/or sacroiliac dysfunction.<br />
This was intended as an introduction <strong>of</strong> a<br />
topic much too broad to be covered in a<br />
few hours. <strong>The</strong>y plan to follow it with a<br />
workshop later this year that will be a<br />
deeper focus on the actual “hands on”<br />
work. This eight-hour workshop will<br />
provide the skills and knowledge to<br />
safely and productively work with these<br />
types <strong>of</strong> patients.<br />
Dr. Movius, who did her medical training<br />
at OHSU, brings to her medical practice<br />
a vast depth <strong>of</strong> knowledge <strong>of</strong> the<br />
human body, its movements, and how to<br />
teach. Michele Hoover is a pediatric PT<br />
<strong>AMTA</strong> <strong>Oregon</strong> <strong>News</strong> – 6<br />
<strong>AMTA</strong>-<strong>OR</strong> Annual Meeting Highlights<br />
Identifying Pelvic Displacement<br />
& Instability<br />
with Rosalie Movius, MD; Michelle Hoover, PT;<br />
Susanne Carlson, LMT #1068<br />
trained in NDT which breaks movement<br />
into very small units <strong>of</strong> movement associated<br />
with the developmental stages <strong>of</strong><br />
maturation. This proves invaluable in her<br />
work with injuries and re-education <strong>of</strong><br />
adults needing to take very small steps as<br />
well. She uses Yoga to teach exercises<br />
for strengthening and lengthening muscles<br />
in rehabilitation. Sue Carlson has<br />
been doing and teaching massage in <strong>Oregon</strong><br />
for thirty years. Her background in<br />
exercise physiology, anatomy and physiology<br />
is utilized every day in her work.<br />
<strong>AMTA</strong>-<strong>OR</strong> is grateful to have such a<br />
talented group <strong>of</strong> speakers to share their<br />
medical knowledge and experience.<br />
Following is an opportunity for LMTs to<br />
learn more about pain management.<br />
* * * * * * * * * *<br />
<strong>The</strong> Pain Society <strong>of</strong> <strong>Oregon</strong> is pleased<br />
to announce the formation <strong>of</strong> its Portland<br />
<strong>Chapter</strong>. <strong>The</strong> Pain Society <strong>of</strong> <strong>Oregon</strong> has<br />
been acknowledged as a national model<br />
for the integration <strong>of</strong> complementary and<br />
allopathic medical approaches to managing<br />
pain. For additional general information<br />
about the pain society, please visit<br />
www.painsociety.com.<br />
<strong>The</strong> Portland <strong>Chapter</strong> will present the<br />
following topics in its upcoming meetings:<br />
March 15 — End <strong>of</strong> Life: Featuring pain<br />
management. Speakers Paul Bascom,<br />
MD will present palliative care and Liz<br />
Davidson, MS, LMT will cover massage<br />
at the end <strong>of</strong> life.<br />
April 19 — Psychological and Behavioral<br />
Aspects <strong>of</strong> Pain.<br />
May 17 — Acupuncture and Pain: What<br />
is the Point? An experiential opportunity<br />
if you choose.<br />
June 21 — Interventional Medicine —<br />
Pumps, Electrical Stim, etc.<br />
All meetings will take place at the Multnomah<br />
Athletic Club from 6:00 to 8:30<br />
pm. Cost is $25, which includes dinner<br />
and 1.5 hours <strong>of</strong> continuing education<br />
credit. Please join us as we learn about<br />
pain management issues in our community<br />
and about the practitioners in the<br />
greater Portland area.<br />
To ask questions or RSVP for dinner for<br />
any <strong>of</strong> these dates, please email Tammy<br />
Peterson at tammy@progrehab.com or<br />
call her at 503/595-7793 during regular<br />
<strong>of</strong>fice hours. <br />
Annual Meeting…<br />
(Continued from front page)<br />
ments in the field <strong>of</strong> massage. Basayne, a<br />
past president and board member <strong>of</strong><br />
<strong>AMTA</strong> at the national level, has a long<br />
history <strong>of</strong> contributing her knowledge<br />
and energy to the benefit <strong>of</strong> massage<br />
therapy in <strong>Oregon</strong>. Please see the Member<br />
Spotlight in this newsletter for a<br />
complete look at Adela’s achievements.<br />
This year’s Trade Show featured the<br />
products and services <strong>of</strong> 18 exhibitors,<br />
who were visited by attendees in between<br />
workshops, lunch and the annual<br />
meeting. At 5 pm, <strong>AMTA</strong>-<strong>OR</strong>’s annual<br />
raffle was held, with many great items<br />
won by those in attendance. “I believe<br />
just about everyone attending had a great<br />
time,” said President Nordstrom <strong>of</strong> the<br />
entire day’s events. <br />
<strong>Chapter</strong> Reports…<br />
(Continued from page 5)<br />
As my second term as First Vice President<br />
comes to an end, I am delighted to<br />
find that my dream for <strong>AMTA</strong>-<strong>OR</strong> has<br />
been realized. I am grateful for the experience<br />
<strong>of</strong> being a part <strong>of</strong> our chapter’s<br />
growth, and thankful for all <strong>of</strong> you who<br />
helped make <strong>AMTA</strong>-<strong>OR</strong> grow into the<br />
community <strong>of</strong> support it has become.<br />
Now, with new leadership, it is time for<br />
new dreams to grow into an even<br />
stronger community <strong>of</strong> support. I invite<br />
all members to be a part <strong>of</strong> creating<br />
<strong>AMTA</strong>-<strong>OR</strong>’s potential. I look forward to<br />
seeing you at the Volunteer Luncheon<br />
April 9 at the Sweetbrier Inn. Lunch will<br />
be served at noon—FREE to all members<br />
and massage therapy students.
10 Hours <strong>of</strong> Continuing Education<br />
2005 Schedule<br />
Location<br />
Sweetbrier Inn & Suites<br />
7125 SW Nyberg Road<br />
Tualatin, <strong>Oregon</strong> 97062<br />
Directions &<br />
Accommodations:<br />
503/692-5800<br />
www.sweetbrier.com<br />
For those<br />
who knead<br />
to know<br />
July 9<br />
Eating Disorders and Bodywork<br />
with Adela Basayne, BS, LMT #6533<br />
3-Hour CE from 1:00 to 4:00pm*<br />
Members: $45 Nonmembers: $60<br />
October 8<br />
Improving Flexibility: Stretching & Beyond<br />
with Lama Somananda Tantrapa<br />
4-Hour CE from 1:00 to 5:00pm*<br />
Members: $60 Nonmembers: $80<br />
December 10<br />
Navigational Tools for Growing and<br />
Building Your Practice<br />
with Trinity Sheraden, LMT #7300<br />
3-Hour CE from 1:00 to 4:00pm*<br />
Members: $45 Nonmembers: $60<br />
*Lunch is served from 12:00pm to 1:00pm (included in your<br />
registration fee) and Board meetings precede lunch from<br />
10:00am to 12:00pm (anyone may attend at no charge).<br />
— Detach here and mail bottom portion to the address below —<br />
Registration<br />
Please list below the Cookie Master title(s) or<br />
date(s) you wish to attend:<br />
___________________________________<br />
___________________________________<br />
___________________________________<br />
<strong>AMTA</strong> Member: Yes No<br />
(You do not need to be a member to attend)<br />
<strong>AMTA</strong> Member #: ______________<br />
State License #: ______________<br />
Amount Enclosed: $____________<br />
Members = $150 for all 3 workshops<br />
Nonmembers = $200 for all 3 workshops<br />
(You do not need to attend all 3)<br />
Name<br />
Address<br />
City State Zip<br />
Phone<br />
Email<br />
Please list your choice <strong>of</strong> workshops to the left<br />
and mail this form and non-refundable fees to:<br />
<strong>AMTA</strong>-<strong>OR</strong>, PO Box 2142, Lake Oswego, <strong>OR</strong> 97035-0645<br />
For more info contact: Nathan Nordstrom, 503/706-2480
<strong>AMTA</strong> <strong>Oregon</strong> <strong>News</strong> – 8<br />
<strong>AMTA</strong>-<strong>OR</strong> Video Lending Library<br />
Please contact Jane Garbisch at 503/335-8143<br />
Rental Agreement<br />
COST: $5 per tape with a $30 deposit per tape. Payment must be received before<br />
video is mailed to you. Limit 3 tapes per order. Deposit will be returned when<br />
video(s) is returned to Library.<br />
DURATION: 30 days from postmarked date per tape. Deposit will be forfeited<br />
after 30 days. Please allow for mailing time. Member is responsible for return<br />
postage. Limited to a first come, first serve basis. Videos may not be reproduced.<br />
Eastern Techniques<br />
• Videos by Michael Reed Gach<br />
• <strong>The</strong> Bum Back Video<br />
• Fundamentals <strong>of</strong> Acupressure<br />
• Releasing Shoulder & Neck Tension<br />
• Zen Shiatsu<br />
Health & Fitness<br />
• Tai Chi for Health - Basic Patterns<br />
• Taijiquan - Orthodox Chinese Tai Chi<br />
• Stretching with Bob Anderson<br />
• Jane Powells Fight Back with Fitness<br />
(Arthritis)<br />
Video/Audio Sets<br />
• Baby’s First Touch<br />
• Fibromyalgia<br />
• Japanese Hot Stone <strong>Massage</strong><br />
Human Anatomy<br />
• Head & Neck Part 1 & 2<br />
• Trunk<br />
• Upper Extremity<br />
• Lower Extremity<br />
• Low Back Dissection<br />
• Cadaver Dissection <strong>of</strong> Hip/Pelvis Region<br />
& TMJ Dissection<br />
Onsen-Rich Phaigh<br />
• Assessment <strong>of</strong> Pelvic Region #1<br />
• Assess & Correct Lower Body #2<br />
• Assess & Correct Upper Body #3<br />
• Assess & Correct Upper Body #4<br />
• Sports & Fitness <strong>Massage</strong><br />
Books<br />
• Medical <strong>Massage</strong> <strong>The</strong>rapy Billing<br />
• Ethics <strong>of</strong> Touch by Ben E. Benjamin &<br />
Cherie Sohnen-Moe<br />
• Functional Assessment in <strong>Massage</strong><br />
<strong>The</strong>rapy by Whitney Lowe<br />
Other<br />
• Compassionate Touch - Geriatric<br />
<strong>Massage</strong><br />
• <strong>The</strong> Power <strong>of</strong> Touch - <strong>AMTA</strong><br />
• Earthquake Relief - MERT<br />
• Principles <strong>of</strong> Equine <strong>Massage</strong><br />
• Rosarita Beach Clinic - Alternative<br />
Approach<br />
• Videos by Body Cushion & Oakworks<br />
• Cookie Masters Videos (Call for list)<br />
• Fijian <strong>Massage</strong> with Lolita Knight (DVD)<br />
• Reflexology Vol. 1 <strong>The</strong> Feet with<br />
Rhonda Funes<br />
• Art <strong>of</strong> Pre-Natal <strong>Massage</strong> with Kelly Lott<br />
• Lymphatic Drainage <strong>Massage</strong> with Sean<br />
Riehl<br />
Clinical & Sports<br />
• Basic PNF - Patrece Morency<br />
• A Chiropractic Approach to S<strong>of</strong>t Tissue<br />
• Soigneur’s Sports <strong>Massage</strong>: A SOMA<br />
Body Work Intro<br />
• Functional Assessment Skills with Benny<br />
Vaughn<br />
• New Approaches to Muscle <strong>The</strong>rapy<br />
from Body Cushion<br />
Seated <strong>Massage</strong><br />
• Seated <strong>Massage</strong> Experience with<br />
Raymond Blaylock<br />
• On-Site Practice by David Palmer<br />
• Oakworks Portal Pro<br />
Upledger<br />
• 10-Step Patient Protocol<br />
• Patient Sequence Part 1 & 2<br />
Kurshova Method<br />
• Russian Sports <strong>Massage</strong><br />
• Pre & Post <strong>Massage</strong><br />
• 10 Sports Injuries<br />
St. John - NMT<br />
• NMT Philosophy 1<br />
• NMT Philosophy 2<br />
• NMT Philosophy 3<br />
• Low Back Pain<br />
• Shoulder Pain<br />
• TMJ Pain<br />
• NMT 3 - Home Study<br />
• NMT 4 - Home Study<br />
• NMT Nerve Entrapment/Compression<br />
v.4<br />
• NMT Shoulder Pain v.10<br />
• NMT Carpal Tunnel v.11<br />
• Cervical Injuries, Postural Analysis &<br />
Pelvic Stabilization<br />
• Pain Mechanisms <strong>of</strong> the Low Back<br />
~ To Rent ~<br />
Make out two checks to <strong>AMTA</strong>-<strong>OR</strong><br />
First check should include $5 per<br />
video rented. Second check should<br />
include a $30 deposit per video<br />
rented. Deposits will be returned<br />
when videos are returned.<br />
New Members… (Continued from front page)<br />
January<br />
New Pr<strong>of</strong>essional Member: 11<br />
Deborah Carpenter, Heather Carver, Nancy Hart,<br />
Kerri Hobson, Kimberly McClain, Lucia Mckelvey,<br />
Alison Norton, Linda Poling, Elaine Smith, Joanna<br />
Volk<strong>of</strong>f, Fawnda Ward<br />
New Associate Members: 10<br />
Sheryl Baker, Matthew Ferrante, Judy Galbraith, Erica<br />
Magana, Erica Martin, Blanka Nyvlt, Michael Powell,<br />
Angela Salthe, Laurie Sullivan, Tricia Yost<br />
<strong>AMTA</strong>-<strong>OR</strong> Announces Advertising Rate Changes<br />
Please see the new rates below, they are already in effect<br />
ANNUAL ADS ARE ACCEPTED AND<br />
RECEIVE A 10% DISCOUNT. CONTACT<br />
OUR PUBLISHER F<strong>OR</strong> PRICING.<br />
RATES & DISTRIBUTION F<strong>OR</strong> MARCH THRU JANUARY:<br />
1000 PER ISSUE<br />
BUSINESS CARD<br />
$50 PER ISSUE<br />
(3½"W X 2"H)<br />
QUARTER PAGE<br />
$75 PER ISSUE<br />
(3¾"W X 5"H)<br />
BITS & PIECES CLASSIFIED AD<br />
$25 PER ISSUE — 2"W X 1"H<br />
HALF PAGE<br />
$100 PER ISSUE<br />
(7½"W X 5"H <strong>OR</strong> 3¾"W X 10"H)<br />
FULL PAGE<br />
$150 PER ISSUE<br />
(7½"W X 10"H)<br />
RATES & DISTRIBUTION F<strong>OR</strong> FEBRUARY:<br />
3600 PER ISSUE<br />
BUSINESS CARD<br />
$125 PER ISSUE<br />
(3½"W X 2"H)<br />
QUARTER PAGE<br />
$150 PER ISSUE<br />
(3¾"W X 5"H)<br />
BITS & PIECES CLASSIFIED AD<br />
$25 PER ISSUE — 2"W X 1"H<br />
HALF PAGE<br />
$175 PER ISSUE<br />
(7½"W X 5"H <strong>OR</strong> 3¾"W X 10"H)<br />
FULL PAGE<br />
$225 PER ISSUE<br />
(7½"W X 10"H)<br />
ADS MUST BE SENT ELECTRONICALLY AS A GRAPHIC<br />
<strong>OR</strong> IN ONE OF THE FOLLOWING F<strong>OR</strong>MATS:<br />
MSW<strong>OR</strong>D2000, MSPUBLISHER2000, <strong>OR</strong> ADOBE PAGEMAKER6.5<br />
PDF DOCUMENTS ARE ACCEPTED BUT THEY MUST BE<br />
CONVERTIBLE TO A TIFF F<strong>OR</strong>MAT<br />
TO ADVERTISE CONTACT<br />
BARB TYLER, ALQUEMIE PUBLISHING<br />
541/937-2611 <strong>OR</strong> NPASSIST@MSN.COM<br />
This web version <strong>of</strong> the <strong>AMTA</strong>-<strong>OR</strong> newsletter published by: Alquemie Publishing / 541-937-2611 / www.alquemiepublishing.com