Obese Britain Summer 2015.pdf

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1. OUTDOOR FUN As everybody knows, fresh air will do you good, which is why – if the weather’s nice – you should encourage your children to play outside. Outdoor play helps kids to develop physically, improving your child’s immediate spacial awareness, core strength, balance and fitness. Outdoor play from an early age also encourages children to be active and healthy throughout their lives. While at times their imagination alone can provide hours of fun, it’s also a good idea to enhance your kids’ outdoor play time with toys that are fun, safe and sturdy. Little ones love to make believe in Wendy houses, drive around the garden in miniature vehicles such as ride-ons and trikes, create sandcastles and slip down slides. Little Tikes toys are especially good for this purpose as they are built to last through years of fun and games, meaning you can pass them down to siblings, family friends and neighbours – and one day, your little one’s little ones! 3. GET FRIENDS TOGETHER Children will be much more interested in playing sports when their friends are there too, but they probably won’t take the initiative to organise this on their own. Collaborate with other parents and arrange some kind of sporting activity. This can be as small scale as signing your child and their best friend up for weekend lessons together, or as large as starting up your own local football team and entering a league 4. PRAISE KIDS FOR BEING ACTIVE Children thrive on positive reinforcement, so praise your kids for getting involved in sports. That doesn’t mean pushing them to be the best shooter on the basketball team, as long as they are participating and showing good sportsmanship then they deserve praise. Rewards are also a good way to keep them motivated. Set small goals, like making sure they pass the ball to three different friends or learning a new sports-related skill, and reward them with fun, active days out. 2. PHYSICAL TIME The benefits of a bit of rough and tumble are numerous. While exercise and socialisation are key factors, games that have rules encourage kids to understand the concept that life has laws they’re going to have to obey in everyday life. Games such as Follow The Leader, Duck-Duck-Goose and Simon Says are based on group participation and rule following. For games to hit their full developmental potential for kids, they should incorporate problem solving as well as interaction with others. Bowling is a really great example of this. Just make sure you outline the fact it’s the taking part that counts in order to avoid competitiveness. Photograph: iStock 56
PROMOTION MAJOR FRUIT JUICE BRANDS FEEL THE PRESSURE FROM COLDPRESS. It seems the big fruit juice brands are getting a little hot under the collar. You could, of course, put this down to the heat generated by the archaic pasteurisation process that they still use to make their juices. Or you could put it down to Coldpress. Because, being cold pressed rather than heated and pasteurised, Coldpress juices and smoothies, launched in 2011 in their distinctive hexagonal bottle, retain more of some things than their pasteurised rivals: things like more taste, more vitamins and more antioxidants. Not only that but, because you’ll need to drink considerably less Coldpress juice than conventional pasteurised juices to get your daily quotient of lovely essential nutrients, you’ll need to take on board rather less of a couple of less desirable things too. Namely sugar and calories. So it’s hardly surprising that, for some of the biggest names on our supermarket shelves, the competition really is hotting up. Life is sweeter with less sugar. Because, as we’ve seen, with Coldpress less juice really is more, the cost of getting your daily fix of vitamins and antioxidants will be significantly reduced. As, of course, will your intake of sugar and calories. Because of concerns over sugar, public health recommendations stipulate that we should drink just 150ml of juice to get our five-a-day. But with Coldpress orange juice, for example, that 150ml would deliver 90% NRV of Vitamin C, one of the vital antioxidants that fights those rascally free radicals, compared with just 41% NRV for some pasteurised equivalents. It’s fair to say that unnecessary sugar and calorie intake is a ‘hot topic’ right now. As hot as that tired old pasteurisation process, you might say! Of course, as everyone’s well aware, there are naturally occurring sugars in fruit. But premium juices make an important contribution towards meeting our five-a-day needs, in particular our daily dose of Vitamin C, and other beneficial nutrients like folate and thiamine. And if we can reduce the sugar and calorie levels in our fruit juice, it really is a ‘win, win’ for us all. Or in the words of Andrew Gibb: “In the war on needless sugar consumption, we see it as our responsibility to take a strong moral lead, championing a new era of juices that work harder and smarter.” Flavours with more flavour. DRINK LESS, BENEFIT MORE. So....more goodness all round, then, but how much more is ‘more’ exactly? Well, a whole lot more as it turns out. The problem is, though, that, while they would love to explain in glowing detail how Coldpress is cold pressed to hold in significantly more nutrients than leading brands of conventional pasteurised juices, our ludicrous food health and nutrition laws prevent them from telling the full story. Suffice to say, though, to secure your 80mg recommended daily intake of Vitamin C (NRV) you only need 167ml of Coldpress Valencian Orange as opposed to between 250 and 363ml of some of its big name pasteurised rivals. Because Coldpress is cold pressed, not pasteurised, and retains the authentic taste of the fruit, Coldpress juices and smoothies come in a range of single varietals, each with its own very distinctive flavour. Which means that, with Coldpress, customers can choose from Golden Delicious and Pink Lady apple juices instead of merely from ‘apple’ and....er...well.....’apple’. As Coldpress founder, Andrew Gibb, explains: “ Pasteurisation might be a highly effective, heat-based treatment for preserving fruit juice but it’s also a heavy-handed, antiquated process that will remove any fruit’s delicate ‘top notes’ and aromas and significantly reduce the levels of essential nutrients. In other words, with Coldpress you get more vitamins, more antioxidants and more flavour because no heat is used in our process.” ONLY THE BEST FRUIT (AND VEGETABLES) WILL DO. Because Coldpress juices and smoothies retain more of the flavour than their pasteurised rivals, selecting the best possible fruit is especially important. As Andrew explains: “Making cold pressed juices with high pressure processing is very unforgiving. If you process really good fruit, it tastes really good, but the opposite also applies. This is why partnering with farmers with a ‘no compromise’ mentality has been at the heart of our ongoing success.” In addition to its full-bodied smoothies and head-turning fruit blends, this is also, of course, true of the company’s ’new generation’ veggie juices, jam-packed with fibre, Vitamin A and iron, that remind us just how flavourful top-notch vegetables can be. To end on a final word from Andrew Gibb: “Once again our ingredient-friendly process allows us to raise the bar in terms of taste and nutritious density by enabling our veggie juices to be exactly what they claim to be and not some fruit-based hybrid juice with only a light trace of veggie input.” It’s fair to say the pressure’s really on for conventional fruit juice brands. And right now it really is Coldpress who are doing all the pressing. Available from Tesco, Waitrose, Sainsbury’s, Morrisons, The Co-op and Ocado. 3810 Coldpress <strong>Obese</strong> britain_AW.indd 2 04/06/2015 16:31
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Page 5: THE DANGERS OF MINDLESS 30 EATING T
Page 8 and 9: CONSEQUENCES OF OBESITY MANY PEOPLE
Page 10 and 11: PROMOTION KNOW ALL YOUR NUMBERS Mon
Page 12 and 13: 12 AN APPLE A DAY Dr Christian Jess
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Page 16 and 17: 16 THE GOOD your child a nutritious
Page 18 and 19: Promotion PROJECT Happy, healthy fa
Page 20 and 21: START SMALL AND WORK OUT THE SAFE W
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Page 30 and 31: THE DANGERS OF MINDLESS EATING MIND
Page 32 and 33: 32 JESSIE PAVELKA TALKS FIGHTING FI
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Page 38 and 39: FOOD SWAPS As a nation, our familie
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Page 44 and 45: 44 WHAT COUNTS AS YOUR FIVE A DAY?
Page 46 and 47: MORE DRINKS ADVERTORIAL 0 GET MORE
Page 48 and 49: 48 AN INTRODUCTION TO WEIGHT-LOSS S
Page 50: TYPES OF SURGERY Bariatric procedur
Page 53 and 54: PROMOTION to be the voice of the ob
Page 55: Motivating children to play sports
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