Volume 8 Issue 9 - June 2003

18. How many of these performances did you
select based on seeing an advertisement in
WholeNote Magazine? ______ _
19. How many of these performances are
subscription based? --------
.
20. Thinking back to the performances you
attended in the 2002/2003 ·season,
approximately what was the lowest ticket
price you paid and what was the highest?
Lowest: $
Highest: $ _'___
21. On average, how much do you spend on
purchasing CDs per month? $ ____
22. In the past year, approximately how
frequently did you attend music performances
in each of the following categories? (Assign
numbers as 0, 1, 2-3, 4-5, 6-9 or 10 times or
more.)
___ Choral
___ Chamber Music
Classical Orchestra
Concert Band
Ensemble
___ Early Music/Baroque
___ Jazz
___ Music Theatre
New Music
Opera
___ Other (specify) _____ _
23. To what extent do you agree with each of
the following statements? On a scale of 1 to
10, from Do Not Agree at All (1) to Strongly
Agree (10), please rate these statements with
numbers to the left.
___ I attend more music performances
since I started. reading WholeNote.
-- I usually .keep one copy of Whole
Note at home and one at the office.
-- My copy of WholeNote stays in use
for the whole month.
-
-- The advertisements in WholeNote
frequently grab my attention.
___ The cover story is one of the best
features of WholeNote.
__ The information in WholeNote
encourages me tci attend concerts I
would not have attended without
reading about them.
-- The information in WholeNote
encourages me to purchase CDs I
would not have purchased without
reading about them.
_ ·-
WholeNote is my most important
source for staying up to date on what
other performing groups in the
music community are doing.
WHOLENOTE'S READERSHIP . SURVEY (Continued}
24. In the past year, approximately how
many times have ·you followed through on
any of the advertisements you saw in
WholeNote Magazine? (For example, you
bought a ticket, product or lessons, inquired
about service~. visited a store, or accessed a
website for more information.)
Number
of times
-- Auditions
-- CD Producers & Distributors
-- Coaching, Lessons (Vocal or other)
__ Instrument Makers, Stores and
Services
-- Music and/or Book Stores
--Music Schools, Workshops, etc.
-- Other Services (e.g., Photography.
Media, etc.)
-- Performances, Events, Festivals, etc.
-y - Radio
-- Restaurants
--. (Un)classifieds
-- Venues (Roy Thomson Hall,
St James' Cathedral, etc.)
-- Other (Specify)~------
25. Did you know, prior to filling out this
survey, that WholeNote has a Website?
DYes DNo
26. If you were unable to obtain a paper
copy ofWholeNote, how likely is it that you
would go to the WholeNote website?
D Not at all likely
D Somewhat likely
D Very likely
D Extremely likely
27. What age group are you in?
D Under25
D 25-34
D 35-44
D 45-54
D 55-64
065+
28. D Male D Female
29. What is the highest l~vel of education you
have completed?
D Some High School
D High School Graduate
D Some College, Techniccrl School, or
University
D College or Technical School Graduate
D University Graduate
D Postgraduate Degree
30. Which of the following best describes your
total annual household income from all
sources?
D Less than $30,000
D $30,000 - $49,999
D $50,000 - $74,999
D $75,000 - $99,999
D $100,000 or more
31. Which of the following categories best
describes your current employment status?
D Employed Full/Part Time
DHomemaker
D Retired
D Self-Employed
D Student
D Other
32. How many people are there in your
household (including yourself?)
Adults (18 and over)
Children under 18
33. Please enter the first three characters of
Your home postal code: ____ _
Your work postal code: ____ _
34. Please describe any other comments or
recommendations you have for WholeNote
Magazine. ___________ _
THANK YOU FOR TAKING THE TIME TO TEU
US ABOUT YOURSELF AND GWING US YOUR
FEEDBACK!
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60
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