Inglewood Business Magazine July-Sept
First Edition Final.pdf
First Edition Final.pdf
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INGLEWOOD<br />
BUSINESS MAGAZINE<br />
business. We have seen businesses<br />
"bend/break/retreat" when they try to<br />
insert their religious or political beliefs in<br />
their dealings with the consumer...we<br />
have also seen businesses completely<br />
"disappear" when they felt they were not<br />
at risk, or did not have to listen, or change<br />
with the consumer.<br />
THREE THINGS BUSINESSES SHOULD<br />
ALWAYS REMEMBER:<br />
1 ) if you take "good customer service" out<br />
of the equation...you will lose a<br />
"consistent" customer;<br />
2) if you take "corporate<br />
response/responsibility" out of the<br />
equation and force a customer to "speak<br />
up"...you will lose a "loyal" customer; and<br />
Quite simply...a business will not fail if it<br />
has a consistent, loyal, and growing<br />
customer base. But will fail if one or more<br />
of these begin to dwindle. <strong>Business</strong>es<br />
need to decide if they are going to work<br />
with a customer or against a customer<br />
when a concern/issue is raised. Making<br />
the right choice will decide that<br />
businesses future.<br />
CUSTOMERS who choose to SPEAK<br />
OUT have the power to influence the<br />
future of a business. If you choose to<br />
SPEAK OUT, be sure to have the<br />
following on your side...TRUTH, FACTS,<br />
PROOF. You must be willing to continue<br />
the fight, but also have a willingness to<br />
compromise if the opportunity arises. IBM<br />
3) forcing the customer to "speak out" due<br />
to the actions/in-actions of the<br />
business...your customer base will "stop<br />
growing".<br />
<strong>Inglewood</strong> <strong>Business</strong> <strong>Magazine</strong> <strong>July</strong> - <strong>Sept</strong>ember 2015<br />
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