new support for gsi india's team - The GSI Asia Group

www.gsiasia.netOctober 201204APS LEARNING CENTERSET UP IN MALAYSIA!GSI ASIA TARGET NEXT 5 YEARSSTRATEGIC GROWTH PLANIn order to develop and promote ourglobal talent, we have recentlyestablished AGCO ProductionSystem (APS) Learning Center atAGCO GSI Structure facility - BukitMinyak High Tech Industrial Park,Penang, Malaysia.The purpose of established AGCOAPS Learning Center is to createa structural conduit to provide ouremployees, dealer and customerwith skills, education and continuingdevelopment.APS Learning Center is also a placewhere we work on our practices inorder to improve the efficiency offacility to better meet our customerneeds. This employee educationTerry Allen NiemuthGSI Asia Plant Managerinitiative is to provide trainingresources to strengthen skillsin management and leadershipthrough AGCO APS LearningCenter classroom and e-learningcourses.AGCO APS Learning Center willserve as the cornerstone ofcompany’s comprehensive learningcenter for dealers and employees.Setting the pace for rapid growth.GSI Asia held a two-day strategicgrowth workshop for her executivemanagement team at Ixora hotelfacilitated by Tom Powers - Director ofstrategy & Integration AGCO GSI basedin AGCO headquarters in Duluth USAassisted by Steven He - Director ofstrategy & Integration APAC based inAGCO APAC head office in Beijing.GSI Asia foresees double digitpotential growth of livestockbusiness in Asia in the next 3-5years through the company's widerange and expanding productportfolio including the new synergyfrom AGCO's Power generator. Inorder to cope with the fast growingbusiness in Asia, the group havesat together in the workshop andused innovative matrix tool to layout strategic goals and priorities totap into this growth opportunities.Front row from left, Terry AllenNiemuth (GSI Asia Plant Manager),Tom Powers (Director of strategy& Integration AGCO GSI), Goh BakYan (GSI Asia Managing Director),Melina Hong (Finance & AdminDirector), Steven He (Director ofstrategy & Integration APAC) andGSI Asia executive managementteam.

www.gsiasia.net05October 2012VISIT OF AGCO APACSENIOR VP TO GSI MALAYSIAHYDRO SYSTEM TRAIN GSI ASIA TEAMIN ANIMAL HEALTH SOLUTIONJuly 2012 - Gary Collar, Senior VP& General Manager for AGCO APACRegion based in Beijing APACheadquarter together with WarwickMcCormick - Australia, New Zealand& Far East VP & Managing Directorfor AGCO tractor and combinedharvestor business based inMelbourne - Australia, visited GSIAsia structure and equipmentfacilities in Penang. Both Gary andWarwick visit show significant AGCOregional support and attention togrow GSI business in APAC region.Included GSI, AGCO APAC operateover 8 manufacturing / warehousefacilities, 3 sales and administrationoffices between China, Malaysia,Singapore and Australia. Totalemploy over 760 employee insideAPAC region.From left, Warwick McCormick (VP & Managing Director for AGCO ANZ & Far East),Goh Bak Yan (GSI Asia Managing Director), Melina Hong (Finance & AdminDirector) and Gary Collar (Senior VP & General Manager, AGCO APAC).From left, Alan Tan (Area Manager for South East Asia)and Alain Nadal (Global Brand Specialist), both fromHydro System Company.August 2012 – Alain Nadal, GlobalBrand Specialist, and Alan Tan, AreaManager for South East Asia, both fromHydro Systems company, have takenpart in the GSI Asia 3rd Sales meetingthis year. They have provided the up todate technical training in Chemilizer nonelectric medicators for proportionaldosing of medicines and vaccinesto poultry and swines.Besides this, they also presented thelatest updates in Chemilizer unit. Thenew adjustable pump lower end is nowavailable in three versions : 0.2 to 0.7%(lean range); 0.6 to 2% (middle range);1.5 to 5% (rich range). The new adjustablelower ends are interchangeableand can be installed directly into theexisting fixed units without changing thecomplete body of the pump.Chemilizer Adjustable InjectionHydro has also improved the life expectancyof the pumps and their reliabilitythanks to a series of sophisticatedinternal tests.GSI Asia has been working very closelywith the Chemilizer brand of medicatorsthroughout the Asia area for more than13 years. Hydro System Company nowowns the Chemilizer brand and theirdiaphragm type products together withanother leading brand, Dosmatic. Theyhave also just launched their newAquaBlend which is the most reliableand performing piston type medicator.With such a global offer including twopioneers in poultry and swine dosingapplications and new high tech products,Hydro becomes a real partnerof the Animal Health industry.

www.gsiasia.netOctober 201206GSI ASIA ADAPT TO FCPAAGCO SYNERGYGSI ASIA TEAMGSI’S NEW OFFICEFOR INDIACorruption has become an issueof major political and economicsignificance worldwide. In manyparts of the world, companies andgovernments alike have recognizedthat corruption raises thecosts and risks for doing business.Both sectors are working togetherto combat this problem and toenhance governance and transparencyin global economies.As a wholly-owned subsidiary ofAGCO Corporation, The GSI AsiaGroup must comply with alllegislation in the U.S. and morespecifically to the FCPA. In orderto comply with FCPA, we haveimplemented effective controlsto understand our customers,dealers, agents, subcontractors,vendors and also new employees,particularly Politically ExposedPersons. In addition to that, wehave an effective communicationmechanism in place expressingZero Tolerance towards corruption.In conclusion, we always act in thebest interest of our customers andJosephine KuanGroup Accountantstakeholders. With FCPA compliance,we could ensure that we conduct ourbusiness in a socially responsibleand ethical manner. We have goodbusiness practice in place to deployAnti Corruption methods and systemsto protect our customers and stakeholdersas well as our group’sbusiness reputation.Through World Compliance we perform security checkson each and every new company AGCO deals with.August 2012 - Alex Baker, Far EastSales and Operations Manager forAGCO sales office in Singapore forMassey Ferguson, Fendt, Valtra andChallenger brands in tractors andcombines harvestor business presentedat GSI Asia sales meeting for AGCOrange of products and share the companyhistory to its new group of GSIAsia associate. Through this interact,GSI Asia team can benefit from Alex inAGCO range of agricultural machinery,market information and dealers basedthat both team able to synchronize.Shailu VermaManaging Director,GSI IndiaCumberland has big plans for Indianmarket, according to Mr. Shailu Verma,Managing Director, GSI India. “ We havedone business in India for many yearsand now the time has come to build ourteam in the country and provide a deeperengagement with our customers.Cumberland’soffice is located inGurgaon, a suburbof New Delhi.We are overwhelmed with the inquiriesthat are coming from customersin the region and it became necessaryto service them locally. We arebuilding our distribution network aswell as employing new talent, acrossthe country. In the near term, we arebuilding warehousing capabilities andsoon we will be localizing our componentsfor India.”, he added.Dr. Pradeep Kumar Sharma whojoined Cumberland recently as HeadSales - Poultry, said that Cumberlandis focusing on its strength of highestquality in design and manufacturingof broiler, breeder and layer equipment.“Many of the leading customersknow our brand and are aware that itstands for the best in the industry.They are particularly interested in ourability to provide a complete solutionalong with installation in a very shortturn around”, he added.

07www.gsiasia.net October 2012HIGH EFFICIENT FAN DESIGNATES SUPERIORENERGY SAVINGWong Woei ShianEngineering ManagerEquipmentWith the recent increment in theelectricity tariff, growers are makingprudent decisions when it comes tochoosing a ventilation fan. As a leaderin the ventilation fan producer thatequipped with years of experience,GSI offers high energy-efficient fansthat are not only economical to investin but also high in performance withlow operating cost. Within these 3years, GSI Asia has been activelyspending its resources to upgradeits facilities and implementing LeanEnterprise manufacturing processesin order to deliver the high quality fanthat satisfies the needs and demandsof the growers.Each model of the GSI producedventilation fan are strictly required tobe tested in our wind tunnel and thetest results interpret the performanceof that particular fan. All these testresults are transparent and are readilyavailable for our customers. Thisallows the growers to select the bestventilation fan to suit their requirementsand customize to their ownapplication in the farm.In addition, all the propellers manufacturedmust go through stringenttests in our world-class balancingmachine before delivering the productto our customers. With the aid of thismachine, we had minimized thevibration that generated due to theimbalance of the propeller. This willensure that we maintain our qualityand helps to prevent unexpectedbreakdown in the field that becauseof manufacturing defect.GSI will never be satisfied with ourachievement status and will continuouslyfocus on offering the mostcomprehensive range of ventilationfans and to lead the ventilation fansindustry.GSI Asia’s wind tunnel for fan design anddata analysisAsia first commercial wind tunnelInner view of wind tunnelComputerized fan blade balancing

08www.gsiasia.net October 2012TECHNICAL SHARING -SPACE HEATERYet Chee WaiSenior Mechanical EngineerEquipmentHouse temperature has a substantialinfluence on birds’ health and performance.In cold climate zones,adequate heating system is a necessityto provide an optimal housetemperature for the birds to live in.There are several types of heatingsystem available in the market such asforced-air heater, conventional brooders,radiant brooders, radiant tube heaters,high intensity radiant heater and‘alternative heating systems’.GSI is proud to offer our high efficientforced-air heaters, the Super Saverand Purafire to our customers. Thesehigh efficient heaters maximize thethermal yield convected to the birdswith minimal energy costs.A comparison of energy efficient andcost saving is given in the followingexample of a case study. In an area of40’ x 250’ will require 450,000 BTU/hourof heat, which is equivalent to 12 unitsof conventional brooders operatingsimultaneously to deliver the energy toheat up this area. Each brooderconverts 0.85 kg of LPG to 40,000BTU/hour; therefore, total LPGconsumption per hour is 10.2 kg.Compared to forced-air heaters, only2 units with an output of 225,000BTU/hour are required to do the samejob. Each forced-air heater will consume4.78 kg of LPG resulting in a 6%saving compared to the conventionalbrooder.Bottom-drawdesign allowsfor consistentgas and air mixControlled air intakeincreases flame surfacefor maximum efficiencyElectronicigniter isencasedto protectagainst heatand damageFlame rod monitorsheat chamber operationsWarning: Do not use this heaterin an improperly ventilated areaor where liquids with flammablevapors are stored or used.Controlled air flow patternis directed to keep outerwalls coolerDiagnosticlight flashes ifproblems occurGas valveis protectedagainstcorrosion andradiant heatPowerful,warm airoutput

www.gsiasia.net09October 2012NEW GLOBAL SUPPORT FOR PROFESSIONALGROWERS FEEDING THE WORLDNEW SUPPORT FOR GSI INDIA’S TEAMAs part of AGCO Corporate aims topromote sustainable and profitablegrowth in all AGCO businessthrough superior customer service,innovation, quality and commitment.William Young onboard with GSI asGlobal Protein Business DevelopmentLead by providing technicaland expertise support to successfullygrow GSI’s poultry business inChina, Greater Asia, Oceania, India,Brazil and Mexico.Prior to joining GSI, William workedwith Tyson Foods as Director of LiveProduction Asia/ Pacific Region. Hewas responsible for supervising andcoordinating the expansion andgrow-out activities for the differentlive production operations in Chinaand India. Prior to working in Asia,he served as Director of LiveProduction at the Tyson de Mexicooperation and the live productionmanager at the Tyson SpringdaleComplex in Arkansas.He began his career in the poultryindustry with the Marshall DurbinCompany at their North Alabama &Mississippi complexes. William wasthe Northern Division GeneralManager for Marshall DurbinWilliam YoungGlobal Protein BusinessDevelopment LeadCompany. He worked more that 23years with Marshall Durbin Company intheir live production operations. Hestarted working with Tyson Foods in2001 in the International Division.Previously he has owned two broilerfarms gaining knowledge and thoroughunderstanding of poultry business fromall perspectives.William received a Bachelor of ScienceDegree in Animal Science from MississippiState University in Starkville,Mississippi - United States.Dr Pardeep Kumar Sharma joinedCumberland as Head Sales- Poultry forIndia from 1st June, 2012. Pardeep is aPh. D. in Poultry Science and hasclose to 18 years of experience inPoultry Industry in India. He started hiscareer with India’s largest poultry feedcompany Godrej Agrovet Limited asNutritionist and Technical Servicesincharge for North India. Later hesupervised Poultry Feed sales for thecompany as Deputy General Manager.Dr Pardeep Kumar SharmaHead Sales - PoultryWith over 15 years experience withGodrej, Pardeep joined CharoenPokphand (CP) India Pvt Ltd asGeneral Manager- Business Developmentand had been instrumentalin launching CP’s operations in NorthIndia, including Poultry Feed sales.Pardeep, as Head Sales Poultry-India will be responsible to developIndian Poultry Business for Cumberlandincluding product launch,develop team, expand dealernetwork and generate revenues.Mr. Naveen Sareen has joined GSIGroup as Head Sales - Grains at GSIIndia office in June’ 2012. He is anEngineering & Management Professionalwith more than 18 years of richexperience in driving sales andbusiness development objectives formedium/large scale organizations,by Successfully leading a team ofengineering experts for implementingthe sales strategies and achievingdesired results.Naveen SareenHead Sales - GrainsHe has diversified exposure in theEngineering Industries such asSteel, Cement, Power, Sugar,Chemicals, Food, Grain StoragePlants etc. with hands-on experience,right from the generation ofthe enquiry, quotation preparation,negotiations, order processing,engineering co-ordination resulting infinal successful commissioning of theproducts/systems.Possesses sound technical expertisein Pollution control and GrainProcessing technologies. Equippedwith strong analytical skills and goodexperience in project management.Highly self-motivated professionaland a good team leader with stronginterpersonal skills.In his carrier path he has worked atABB - Air Pollution Control Divisionfor +6 Years and at Buhler andSchmidt-Seeger - Grain Handling/Milling Divisions for +14 Years,before joining GSI.

www.gsiasia.net10October 2012INVESTING IN OUR PEOPLE AND THEIR DEVELOPMENTAs we all step up our drive to grow inline with our business and industry,Josephine has joined GSI Asia asour Group Accountant. She isresponsible in assisting all theaspects of both structure & equipmentdivision in the financial andaccounting functions includingaccounting, treasury, cash management,budgetary and tax planning,internal control and statutory mattersfor the Company. Meantime she willbe responsible for variance/analysisreporting, ensuring compliance withappropriate generally acceptedaccounting principles/standards, tax,budget, audit and other regulatoryrequirements.Josephine began her career at theInstitute Perkim Goon followed byher 9 years at V P Lynch & Company- an Accounting, Audit and TaxService Industry in Ireland as anAccounts & Audit Manager. Shebrings a vast background of accountingexperience including audit, taxservice, business analysis andmeasurement.Josephine KuanGroup AccountantShe holds a Bachelor of Sciencedegree from The Oxford BrookesUniversity, U.K. She is member ofMalaysian Institute of Accountants(MIA) and Association of CharteredCertified Accountants (ACCA).Lee Chee MengSenior WarehouseManagerAs GSI Asia continues to grow in2012, Chee Meng has joined GSIAsia as our Sr. Warehouse Manager.His initial focus and responsibility willbe to coordinate and assist in theoverall Warehouse Setup andre-organization at the EquipmentPlant. Chee Meng brings to GSIa background with the knowledgeand experience to help us organizeand improve our Warehouse Process.He is able to develop, implement,train, and improve programs that willenhance material flow and inventoryorganization.Prior to GSI, he was a LogisticManager, Warehouse Administrator,Sr. Purchasing Administrator, andPlanning Manager. He has a broadexperience in the Supply Chain whichwill help us as we improve our overallWarehouses in both Plants. CheeMeng, also has been trained as aninternal ISO auditor and has workingknowledge of several Lean tools - 5S,FMEA, Kaizen, Poke-Yoke, and“Visual Management”.Song Choon Yong has joined theposition as the Quality AssuranceEngineer for GSI Asia’s equipmentplant. He will be supporting functionalquality improvement initiatives andhelping the team to meet companySong Choon YongQuality AssuranceEngineerdefined quality goals. His primaryresponsibilities will include determiningroot cause(s) and implementingcorrective actions for quality issues.Prior to AGCO GSI, Choon Yongserved as a QA and ManufacturingEngineer for Laird Technologies. Inthis roll he was responsible forcustomer interface for quality issuesrelating to customer complaints andinitiates corrective action, leadingcontinuous improvement and costreduction to target and improvesmanufacturing processes.Choon Yong earned his Bachelor'sDegree of Physics from UniversityScience Malaysia in year 2005.“GREAT PRODUCTS AND GREAT SERVICES DO NOT HAPPEN WITHOUT GREAT PEOPLE”