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Page 1:
“Consumer Perceptions of Global a
Page 6:
Chapter OneIntroduction1.1. Introdu
Page 9 and 10:
which lead consumers towards global
Page 11 and 12:
Antecedents Intermediaries Conseque
Page 16 and 17: etter product and service quality,
Page 18 and 19: design, technical engineering skill
Page 20 and 21: esearchers. They highlighted five d
Page 22 and 23: findings of this study by describin
Page 24 and 25: perceptions, cognitions, evaluation
Page 26 and 27: In today’s increasingly competiti
Page 28 and 29: that they had frequently purchased.
Page 30 and 31: (Culture)Product QualitySteenkamp e
Page 32 and 33: Javalgi, R., White. D.(2002), “ S
Page 34 and 35: Values Orientations forMaterialism
Page 36 and 37: Semi structured interviews of execu
Page 38 and 39: One the desire to acquire wealth an
Page 40 and 41: only the upper middle classes who r
Page 42 and 43: nature were then grouped together u
Page 44 and 45: 3.9SummaryThis chapter clearly outl
Page 46 and 47: globally...so why pay for local des
Page 48 and 49: consumers which were in relation to
Page 50 and 51: usually called the upper middle and
Page 52 and 53: social identity. Respondents tended
Page 54 and 55: Due to westernisation of consumptio
Page 56 and 57: categories, income strata, etc...Bu
Page 58 and 59: class visits hypermarkets and disco
Page 60 and 61: the US. The fact is it has an appro
Page 62 and 63: think the best opportunities are in
Page 64 and 65: ReferencesAaker, D. (1991), “Usin
Page 68 and 69: AppendixBackground of RespondentsCo
Page 70 and 71: 6. Do you think that localretailers
Page 72 and 73: A TRANSCRIBED INTERVIEW OF A INDIAN
Page 74 and 75: 7. What do you think is the main di
Page 76 and 77: whole lot of new investors. So even
Page 78: 8. Do the Indian Consumers suffer f
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