View As PDF - Wine Country This Week

SoNoMA CouNTY | WiNE CouNTRY THiS WEEKRodney Strong Vineyards Recently Launchedits New Mobile-Responsive WebsiteA mainstay in the Sonoma County wine region for over 50years, Rodney Strong Vineyards unveiled a new website thissummer that showcases an interactive storytelling experience,integrating social media as well as mobile responsive design for thewhole site. The new website focuses on providing informationthrough video and rich imagery that’s designed to be easy to use,whether shopping for wine, checking on winery events or simplylearning more about the brand. Their address remains the same;www.rodneystrong.com.“Every communication channel counts in today’s competitivemarketplace and telling our story is more important than ever – itis what sets us apart” said Vice President of Marketing DanWildermuth. “Embracing social media on a deeper level as well asbecoming mobile-friendly became top priorities in our marketingcommunications strategy.”Over the last year, Rodney Strong has experienced steady 20%fan/follower growth on social media channels as well as a nearly300% growth in website traffic originating from mobile devices.The brand’s successful communications campaign, “Place Matters,”launched on the brand’s YouTube channel and has received nearly175,000 video views to date.The enhanced visual design, storytelling photography andartfully woven videos all adapt to social media and a flexible layoutthat automatically resizes to accommodate mobile devices. Withthe changes, the winery anticipates continued growth in site trafficas well as increased interaction on their social media channelsthroughout the coming year. “We’re taking into accountcommunication trends,” said Wildermuth, “where people engageand enjoy a digital brand experience in the palm of their hand.”D O W N T O W NHEALDSBURGDRY CREEK RDGrove Street WineryManzanita Creek50101GROVE STSeghesioHEALDSBURG AVE.KENDALLJACKSONCENTER STPLAZAJOHNSONCENTERLINCOLNGRANT STMILLPRINCEFITCH STStark at GaragisteHealdsburgToad HollowVineyardsPortalupi Lake Sonoma NORTH STThirty Four North In Vino WineryWine Merchants VeritasRoadhouseHawleyChateau FeliceDowntown WineRussian River Wine Co.The Wine ShopMurphy-GoodeEdmeadesStephen & WalkerLa Crema WineryPlazaMATHESONMARCH AVE.COLLEGE STPIPER STFerrari-Carano’sSEASONS OF THE VINEThumbprintWilliamson WinesHauckSelbyJCBTopelFITCH STPezzi KingWith this ad, expires 10/31/12. Certain wines excluded. Can not combne with other discounts.Look for us on Facebook and become a Fan!