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GOING GREEN<br />
By Jim Murray<br />
New Car Sales Manager<br />
Efficient Dynamics<br />
Efficient Dynamics is the guiding principle of a special BMW engineering<br />
research group that focuses on eliminating inefficient driving situations<br />
involving high fuel consumption. Efficient dynamics is all about designing<br />
vehicles that offers drivers maximum power and dynamics when they<br />
need it, while making sure the vehicle consumes less fuel when not<br />
going full throttle.<br />
<strong>The</strong> questfor dynamic efficiency has also made BMW a leader intelligent<br />
engine design, innovative transmissions and a comprehensive<br />
commitment to ever greater weight reduction on all new BMWs. We<br />
call this commitment to weight reduction “intelligent lightweight build.”<br />
It means we use construction materials that are light yet also most<br />
appropriate, from an engineering perspective as well as in terms of cost<br />
to the eventual customer. Intelligent lightweight build is particularly<br />
evident in the New 5 Series, 6 Series and the X5.<br />
32 brianJESSEL SUMMER 2007<br />
BMW continues its innovation in sustainable<br />
technologies for a sustainable future<br />
Never in my nearly twentyyears in the auto industry have so many new,<br />
ecologically advanced technolgies been available, nor so many options<br />
from which customers can choose. More than ever before, we all want<br />
to do our share in protecting the environment while still enjoying all the<br />
pleasures of driving.<br />
Today’s technologies come with new terms: hybrid, ethanol, flex fuel,<br />
diesel, and hydrogen, as well as Valvetronic, efficient dynamics and<br />
intelligent engine design. To help you understand these technologies<br />
better and make better choices, here are a few explanations:<br />
BMW Valvetronic Engine<br />
Today more that ever, BMW is the leader in designing what customers<br />
want: powerful engines that are also fuel efficient. <strong>The</strong> BMW Valvetronic<br />
engine really is a milestone in engine design. It achieves excellent<br />
responses atfull power, and ensures low fuel consumption under normal<br />
driving conditions. It makes for better cold start behavior and reduces<br />
exhaust emissions. In order to achieve maximum efficiency, the<br />
Valvetronic also features full variable lift control of the intake value and<br />
delivers the exact volume of combustible air to the engine.<br />
<strong>The</strong> new 335i Series and the 535 Series both have the Valvetronic<br />
engine and are prime examples of our new technology in action. Be<br />
warned to bring your chequebook when you test drive one, as you may<br />
be more than tempted to bring it home.<br />
Diesel Engines: Power and economy that whispers<br />
Diesel is not a new fuel, but in recent years new technologies have led<br />
to tremendous increases in diesel fuel efficiency and the lowering of<br />
diesel emissions. Today’s diesel engines are considerably more powerful<br />
and fuel efficient than regular gasoline engines.<br />
Will Diesel will big the next big thing for BMW in Canada? <strong>The</strong> European<br />
markets have been on board with diesel for many years, and BMW with<br />
indeed be coming out some exciting and very powerful diesel engines<br />
in 2008. BMW diesel engines are an example of BMW’s innovative<br />
strengths in engine design, as they combine all the sportiness as our<br />
gas engines with outstanding fuel efficiency.<br />
Our Digital Diesel Electronics system controls fuel injection timing, fuel<br />
load and load pressure, creating precise tuning in any driving situation,<br />
which in turn leads to enhanced running refinement and low emissions.<br />
And on top of that, our diesel engines are quiet.<br />
I have had the experience of driving the last generation non-turbo 2004<br />
BMW 530D diesel in Munich, and I was thoroughly impressed. It was<br />
more powerful than the gas version and it did not make the audible noise<br />
that one might have expected from a diesel engine. I actually had to look<br />
at the badging to know whether I was driving the gas version or the diesel<br />
version of the vehicle!<br />
FOUR HYDROGEN CAR GENERATIONS<br />
Hydrogen<br />
Hydrogen is the zero-emissions fuel of the future: at least, that is how<br />
BMW sees it. BMW is due to start a limited production run of our<br />
Hydrogen 7 Series in the Dingolfing plant later this year. <strong>The</strong>se will not<br />
be sold on the open market but will be loaned to public figures, who will<br />
use the technology to demonstrate an emission-free future. Although it<br />
may be some years before we see a hydrogen BMW for sale in our<br />
showroom, it’s exciting to know that some day, you’ll be able to purchase<br />
your high-performance, zero-emission vehicle at Brian Jessel BMW.<br />
brianJESSEL SUMMER 2007 33
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