AnnuAl REpORt - Bisnode

12MarketingsolutionsBisnode is one of Europe’s leading providers of marketing solutionservices including Customer Relationship Management, addressedand online direct marketing. In 2009 Bisnode strengthened itsposition in online marketing, analysis and research.Bisnode’s services are offered in twomain segments, business-to-business andbusiness-to-consumer. With the helpof Bisnode’s solutions, customers canidentify new customers and customersegments and can retain and developexisting customer relationships.Bisnode compiles and completesbusiness and consumer lists from sourcesof all types, in addition to creating andbuilding its own databases. Bisnode offerssolutions based on extensive databasesources, to be used for segmentation,reference or market research. This createsa competitive edge, whether the customerneeds sophisticated niche information orpan-European solutions.Strategic handling of dataa valuable assetTrends are changing at a faster pace.As consumers are becoming more of amoving target, marketers will need tocapture more data, mine all that data andfind smarter ways to extrapolate the data.Data handling is expected to becomeso complex that it will be very difficultto manage it all in-house. Data and thestrategic handling of data will become avery valuable asset.Against this background, Bisnode isworking actively to improve its offeringof powerful analytical resources for webanalytics, customer segmentation andcampaign effectiveness. Among otherthings, web analytics can be used totrack internet customers and give themrelevant offers faster as they surf a website.Creating an integrated online offeringDemand keeps growing for onlinecommunication; online direct marketingand other integrated online offerings.Customers also want to have anintegrated view of offline and online data.Bisnode must be able to offer integratedonline services and has therefore recentlyacquired the French online marketingsolutions company Directinet. Directinetwas early to identify the potential of theInternet as a direct marketing channeland has a dedicated focus on interactivemarketing.Furthermore, Bisnode can assistcustomers in project-based campaigns orservices as well as in the implementationand streamlining of ongoing marketingactivities. Other marketing servicesinclude business and consumer listbroking, data mining, distribution,project management and specialisedvalue-added offerings such as datacleansing, hosting loyalty card schemesand advanced statistical segmentation.Marketing Solutions account for31 per cent of Bisnode’s total revenue.Customers are sales and marketingdrivencompanies in both commercialand financial industry, as well as crm anddirect marketing users.Offering Brands Market position Main marketsegmentsCompetitorsBusiness and consumer contactdata for mail, email or telephone,business and consumer data qualityservices, data intelligence, databasemanagement servicesincluding executing online communicationcampaigns.121 Media, Baby DM Scandinavia,Bisnode Interact, Directinet,DirektMedia, PAR, SpectronBusiness Solutions and WDMMarket leader in Belgium, FranceSweden and Norway and strongposition in the Netherlands.Automotive, Fast-MovingConsumer Goods, Finance, Fundraising,Government, Insurance,Leisure, Mailorder, Media, Retail,Telecommunication and Utilities1000 Mercis, Acxiom, Global Directand Schober