AnnuAl REpORt - Bisnode

3This isBiSNODEBisnode is a leading provider of digital business information in Europe, with a completeoffering of online solutions for marketing, credit and business information. Bisnode’sbusiness information services help companies maximise sales, minimise business risksand make better business decisions. Bisnode was founded in 1989 and has more than3,100 employees in 18 European countries. Bisnode is owned 70 per cent by Ratos and30 per cent by Bonnier.business modelDATABRANDDATABRANDDATACOLLECT ENHANCE PACKAGE SELLData about companiesand consumers iscollected from multiplesources in each country.The data is enhancedthrough harmonisation,standardisation andverification. Data in awider context becomesvalue-added information.Information is packagedand customised into productsand services. Thesame information is reusedmany times to increaseeconomies of scale.Bisnode sells products todifferent market segmentsunder unique brands, andcreates customised localservices to fulfil the needsof a diverse customer base.BRANDCore offering Marketing solutions Credit solutions Business InformationSolutionsOfferingBrandsMarketpositionMain marketsegmentsCompetitorsBusiness and consumer contact data for mail,email or telephone, business and consumerdata quality services, data intelligence,database management services includingexecuting online communication campaigns.121 Media, Baby DM Scandinavia, BisnodeInteract, Directinet, DirektMedia, PAR, SpectronBusiness Solutions and WDMMarket leader in Belgium, France, Sweden andNorway and strong position in the Netherlands.Automotive, Fast-Moving Consumer Goods,Finance, Fundraising, Government, Insurance,Leisure, Mailorder, Media, Retail, Telecommunicationsand Utilities1000 Mercis, Acxiom, Global Direct andSchoberBusiness and consumer credit informationsolutions and reports, portfolio monitoring, creditstatus updates, credit scoring and risk analysisfor the management of credit risk on a transactionaland/or whole portfolio basis.AAA Soliditet, Business Check, Cekia,Connectus, Credita, D&B (Dun&Bradstreet),Hoppenstedt Kreditinformationen,Hoppenstedt 360, Wisur and Credit CheckInternational credit – strong position via D&Bbrand for Austria, Czech Republic, Denmark, Finland,Hungary, Germany, Norway, Poland, Swedenand Switzerland. Domestic credit – strong positionin Nordic countries, building local brands in Austria,Switzerland, Germany and Central Europe.Automotive, Construction, Computers &Electronics, Engineering, Financial Services,Government, Logistics, Oil & Chemical andUtilities.Coface, Creditreform, Creditsafe, Delta Vista,Equifax, Experian and UC SwedenCustomised general business informationsolutions including financial and legal information,media monitoring, legal documents, in-depthindustry analysis and extensive people informationlisting.Affärsdata, Agent25, Eurodata, GV IN, Greens, HBI,Hoppenstedt Firmeninformationen, iBon, InfoTorg,Javnirazpisi, Newsline, Svensk Handelstidning Justitiaand Svenska NyhetsbrevMarket leader in Denmark, Sweden and Sloveniaand strong positions in Germany and CentralEuropean countries.Corporations, Financial Institutions, PublicAdministrations and Small to Medium Enterprises(SME)Bundensanzeiger Verlag, Bureau Van Dijk, Ergo-Group, Factiva, GBI-Genios and Lexis Nexis