Tasting an Imagined Thailand

Esoteric, exoteric, and culinarytourism Restaurant owners frame an experienceon their reflexive esoteric understanding• Thai owner: “What I think they think isauthentically [Thai].” Clientele judge that experience on directand reflexive esoteric understanding• North American client: “What I think isauthentically Thai; what I think they think Ithink is authentically Thai.”