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Prospect, pdf - the SKF site for the capital market

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groove ball bearings, seals, and mechanical and electrical products <strong>for</strong> engine, steering and driveline<br />

applications. For <strong>the</strong> vehicle service <strong>market</strong>, <strong>the</strong> division provides complete repair kits, including a range of<br />

drive shafts and constant velocity joints.<br />

35<br />

Net sales by customer<br />

location<br />

(SEK million calculated<br />

at <strong>the</strong> rate <strong>for</strong> <strong>the</strong><br />

respective years as at 31<br />

December)<br />

Geographical area 2011 2010<br />

Sweden 2,152 1,900<br />

Europe excl. Sweden 28,183 26,109<br />

North America 12,738 10,783<br />

Asia Pacific 17,241 16,412<br />

O<strong>the</strong>r 5,902 5,825<br />

TOTAL 66,216 61,029<br />

Net sales by Division<br />

(SEK million calculated<br />

at <strong>the</strong> rate <strong>for</strong> <strong>the</strong><br />

respective years as at<br />

31 December)<br />

Division 2011 2010<br />

Industrial Division 23,924 20,050<br />

Service Division 23,024 21,403<br />

Automotive Division 17,771 18,231<br />

O<strong>the</strong>r operations 1,497 1,345<br />

TOTAL 66,216 61,029<br />

As of 1 January 2012, <strong>SKF</strong> has <strong>for</strong>med three new business areas to replace <strong>the</strong> <strong>for</strong>mer divisions: <strong>SKF</strong><br />

Industrial Market, Strategic Industries; <strong>SKF</strong> Industrial Market, Regional Sales and Service; and <strong>SKF</strong><br />

Automotive. The main reason <strong>for</strong> this change is to create an organisation which will be able to better serve<br />

<strong>the</strong> need of customers within <strong>the</strong> industrial <strong>market</strong>. Industrial Market, Strategic Industries and <strong>the</strong> Industrial<br />

Market, Regional Sales and Service will both focus on managing <strong>the</strong> total life cycle of <strong>the</strong> customers' assets<br />

and will deliver a full range of products, services and solutions to both OEMs and end-users within different<br />

industries. <strong>SKF</strong> Automotive Division has been renamed to <strong>SKF</strong> Automotive.

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