2 Alcoholic Beverages (Beer, Wine, Whisky, etc.) - ASEAN-Japan ...

C-2. Alcoholic Beverages (Beer, wine, whisky, etc.)
2001 2002 2003
2004 2005
Value Value Value Value Volume Value Volume
Average
unit price
Korea 1,109 1,067 1,310 1,379 19,337 1,520 20.6% 20,195 32.2% 75
Ireland 427 758 726 1,011 5,197 1,289 17.5% 6,498 10.4% 198
Mexico 866 953 834 762 5,866 806 10.9% 5,891 9.4% 137
Australia 237 465 977 489 5,479 626 8.5% 6,658 10.6% 94
Belgium 282 506 378 439 1,695 562 7.6% 2,340 3.7% 240
U.K. 293 535 702 418 1,466 439 5.9% 1,698 2.7% 259
Netherland 541 606 618 491 4,464 436 5.9% 4,383 7.0% 99
U.S.A. 2,820 2,273 1,119 453 4,992 356 4.8% 3,242 5.2% 110
Germany 382 371 415 240 1,725 339 4.6% 2,157 3.4% 157
Others 909 1,250 1,435 1,289 13,895 1,012 13.7% 9,702 15.5% 104
Total 7,867 8,784 8,514 6,971 64,117 7,383 100.0% 62,764 100.0% 118
(E U) 2,066 2,935 2,989 2,761 15,603 3,255 44.1% 18,236 29.1% 178
(ASEAN) 217 275 382 214 1,823 219 3.0% 1,844 2.9% 119
Unit : value = \ million, valume = kl, average unit price = \ per kl Source : Trade Statistics, Ministry of Finance
[Whisky]
A downward trend in whisky exported to Japan has continued since 2001, due to the decrease in alcohol
consumption in Japan, trends toward low-price and low-alcohol, and the decline in corporate and restaurant
demand, falling to 52.8% in the value base, 36.1% in the volume base in the past 5 years. In 2005, there was a
4.2% decrease over the previous year in value and about a 10% decrease in volume.
When viewed by country, imports from England, the origin of Scotch whisky, outclassed its competitors,
taking a 73.1% share in the value base, 59% share in the volume base. Imports from the U.S. ranked second
with bourbon whisky and rye whisky. Imports from these 2 countries occupy 97.5% of all whisky imports. The
remaining imports include Canadian whisky from Canada and Irish whisky from Ireland.
In recent years, single-malt whisky has gained popularity in the whisky market in Japan, and according to
Suntory, imports of “The McCarran” produced in Scotland increased 17% over the previous year, and premium
whisky, such as "Yamazaki" produced in Japan, are also in good form. The downward trend is not considered to
continue.
Among countries of ASEAN, Thai exports whisky to Japan in a very small quantity.
Fig.9 Principal exporting countries and regions of whiskey to Japan
2001 2002 2003
2004 2005
Value Value Value Value Volume Value Volume
Average
unit price
U.K. 34,134 28,364 23,415 18,717 12,240 17,126 73.1% 10,578 59.0% 1,619
U.S.A. 8,763 7,640 6,699 5,199 6,729 5,709 24.4% 6,659 37.1% 857
Canada 753 1,771 897 419 587 446 1.9% 567 3.2% 787
Ireland 534 272 494 86 90 97 0.4% 92 0.5% 1,054
France 37 23 11 23 50 24 0.1% 7 0.0% 3,456
Korea 89 1 - - - 13 0.1% 3 0.0% 5,244
Netherland 8 6 0 1 0 6 0.0% 10 0.1% 576
Thailand - - 1 0 0 2 0.0% 3 0.0% 584
Brazil - - - - - 1 0.0% 1 0.0% 2,150
Others 23 23 23 24 32 6 0.0% 7 0.0% 804
Total 44,340 38,100 31,540 24,468 19,728 23,430 100.0% 17,926 100.0% 1,307
(E U) 34,718 28,676 23,935 18,832 12,386 17,256 73.6% 10,692 59.6% 1,614
(ASEAN) - 3 6 0 0 2 0.0% 4 0.0% 508
Unit : value = \ million, volume = kl, average unit price = \ per kl Source : Trade Statistics, Ministry of Finance
[Other Alcoholic Beverages]
When viewing the importation of alcoholic beverages other than the aforementioned according to the value
base, imports from Korea have a dominant share of nearly 80% for other distilled alcoholic beverages, included
Marketing Guide for ASEAN Exporters to Japan
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