WIPO Magazine, Issue No. 2, 2002

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A Message fromthe Director GeneralAs we begin the new year of 2002, on behalf of WIPO and its staff, I wish to extend our bestwishes to all. The start of a new year is a good time for reflecting on the challenges ahead.In the WIPO Millennium Declaration adopted by WIPO’s Policy Advisory Commission, theCommission members stated:“Intellectual property rights are a key and integral tool in efforts to address the fundamentalchallenge of development for all, which at the end of the twentieth century stands as themost universally important responsibility facing mankind.”One of the greatest challenges that WIPO faces today is the task of making the promise of intellectualproperty as a tool for economic development a reality.In this 21 st Century, intellectual property (IP) is a powerful driver of economic growth. When linked to thedevelopment of human capital, it results in educated, skilled and motivated individuals and becomes adynamic combination in terms of stimulating creativity and innovation, generating revenue, promotinginvestment, enhancing culture, preventing “brain drain”, and nurturing overall economic health.Despite the importance of IP to wealth creation and economic development, a gap continues to existbetween developed and developing nations in terms of IP asset ownership and use. This is not becauseof an inherent lack of creativity or innovation but mainly because of a lack of information aboutIP and its potential as a tool for economic growth. If all nations and their leaders integrate strategicintellectual property policies into their wealth creation plans, the current gap between knowledgeasset-basedpowers and others can shrink in a few decades.In developed countries there is also a lack of understanding in certain sectors of how IP promotes wealthcreation. Although some businesses effectively wield the “IP tool”, others, especially small and mediumsized enterprises (SMEs) may not have the information necessary to do so. For this reason, WIPO willcontinue the campaign it launched last year to demystify IP and make it more accessible to all.WIPO will address how IP works in practice, how it promotes investment and affects valuation, howinventions relate to research policies, how cultural industries can be supported by IP policies, howtrademarks relate to branding and licensing, how IP asset development can be incentivized, how IPassets are managed, how licensing operates to share knowledge and spread the value of IP, how IPcan be protected, and other matters of great interest to policy and business leaders.This is an important part of WIPO’s mission and will be integrated in all that we do as we moveforward into 2002.WIPO will soon be publishing a book on IP and its relationship to economic development. Written fornon-experts, and based on success stories of IP drawn from many nations, it is entitled: “IntellectualProperty — A Power Tool for Economic Growth — A Road Map from the Rhetoric of UniversalCommitment to the Reality of Universal Achievement”. An abstract of the book is available on theWIPO website at www.wipo.int, via the “Message from the Director General” page.The challenges ahead for WIPO are exciting ones. The Organization’s success in meeting them willdepend upon full participation of its members, as well as civil society groups, academic institutions,businesses and citizens.
1Table of ContentsWIPO Magazine/February 20022 w Developments in Multilingual Domain Names4 w Work Advances on New Global Issues4 w 100,000 th PCT Application Filed5 w Efforts to Harmonize Trademark Law Move Ahead6 w Domain Name Cases at the Arbitration Center7 w Promoting Intellectual Property in PublicAdministrations8 w Protection of Traditional Culture in China9 w Book ReviewThe Internet Treaties10 w IP and BusinessThe Role of Trademarks in Marketing12 w Developing Geographical Indications in Brazil14 w Calendar of Meetings15 w New Publications16 w Conference on the International Patent SystemGeneva,February 2002Coca-Cola design on cover and above : Courtesy of Coca-Cola Company
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WIPO Magazine, Issue No. 2, 2002

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