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Te ipu WhutupÖro o te aoKey Waka Mäori Survey Findings• 397,000 visits to Waka Mäori 1 ;• Visitors rated the Waka venue highly;• Visitors were “very satisfied” with Waka Mäori and ratedthis experience as high as, or higher than, other RWC 2011events and activities;• An estimated $9m of direct spend as a result of visitors’attendance at Waka Mäori;• 84 percent of visitors reported that their Waka Mäoriexperience was worth more than the amount they hadspent there;Waka Mäori – Waka AngitüThere was never any doubt thatMäori arts and culture would behugely successful at Waka Mäori,and now it’s official.An independent survey about tobe released reports that WakaMäori attracted almost 400,000visits by Kiwis and overseasvisitors sampling “Mäori Inc”.The survey also found thatWaka Mäori led to a directspend by visitors of around $9minto the Auckland economyduring Rugby World Cup.“This kaupapa shows twothings: first, that theGovernment was right to makethis investment and, second,that the waka concept pitchedby Ngäti Whätua was definitelythe way to go,” says Hon Dr PitaSharples. “Not only did WakaMäori promote Mäori Inc to ahuge audience, it more thanpaid its own way. Our cultureoffers us a definite edge andthat is something to celebrate.”The survey found that local andinternational visitors viewedWaka Mäori as a celebrationof the rich Mäori cultureand heritage, and a sourceof community pride. Matt TePou, former Mäori All Blackcoach said: “[Waka Mäori gave]all Mäori an opportunity toshowcase our people, our land,our culture and te reo”.Minister Sharples went onto say: “Waka Mäori is anindication of how much wecan achieve when we worktogether – Government withprivate enterprise, communitieswith business. I hope we buildon this and see more of WakaMäori out there promotingMäori and New Zealand Inc– this kaupapa has been atremendous success, as I knewit would”.To see the full report please goto www.tpk.govt.nz• 88 percent of visitors agreed that Waka Mäori played animportant role in portraying Mäori as a positive contributorto the New Zealand economy;• Waka Mäori had a positive influence on internationalvisitors’ decisions to revisit New Zealand in the future; and,• Survey ratings support the rationale behind Waka Mäori.1. 180,000 people attended the Waka; 217,400 visits were recorded at HerengaWaka, the Artisans’ VillageT E P U N I K ö K I R I | K ö K I R I | H u i - t a n g u r u — P o u t ü - t e - r a n g i 2 0 1 29