THINKING DIFFERENTLY - Ussco.com

You can incorporate your organization’s nameinto the cover designYou can choose differentmastheads from ourmodular cover listYou can select imagesfrom our library,including productsand atmosphere artYou can create your own messaging or choosedifferent sales and marketing messages fromour list of available messages — such as “BestPrices” or “Guaranteed Satisfaction”ABC OFFICE SUPPLYFAST, EASY, FOOLPROOF EXECUTIONCreating a GL cover that incorporates the unique imageryand messaging of your dealership is not onlyeasy, it can be done in a matter of minutes.It’s a template-driven process, says McCann, whichstarts with the choice of a catalog cover design. In astep-by-step process, dealers are then presented withsimple choices in color scheme, product selection andmessaging — all of which will be incorporated intothe final design.This template approach also ensures that the overallintegrity of the original design is preserved, includingthe composition, balance, proportion, perspective andunity of the layout. The result is a professionally preparedcover that effectively represents the individualbrand values of the dealership to its customers.Cover Studio was first made available for the 2006 GL— and was immediately adopted by a core group ofdealers who understood how this tool could promotetheir brands easily, effectively and economically. Thissame group has continued to rely on Cover Studio eversince for those same reasons. McCann suggests thatany dealer who isn’t currently planning a custom covershould visit the Cover Studio in the Classified Zone atwww.ussco.com. It will only take a few minutes to discoverjust how easy it is to create a cover — and to seejust how good it will look to your customers.