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Marketing Michigan Products to Schools: A Step-By-Step Guide

Marketing Michigan Products to Schools: A Step-By-Step Guide

Marketing Michigan Products to Schools: A Step-By-Step Guide

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k. What are your requirements for payment? Within 15, 30 or 60 days?4. <strong>Marketing</strong> and Servicea. What is your policy for products of poor quality? Are you willing <strong>to</strong> offer creditsor returns? Be clear about your policy with school cus<strong>to</strong>mers, and rememberthat good cus<strong>to</strong>mer service goes a long way in building good relationshipswith cus<strong>to</strong>mers.b. Are you willing <strong>to</strong> provide taste tests for potential school cus<strong>to</strong>mers?c. Are you willing <strong>to</strong> sell products for school fundraisers? Or would you beinterested in developing a special line of products for farm <strong>to</strong> schoolfundraisers?d. Are you willing <strong>to</strong> have school cus<strong>to</strong>mers visit and <strong>to</strong>ur your farm/business?e. Is your farm available for student field trips? If so, please describe a plan orprogram for field trips.f. Are you available <strong>to</strong> visit school cafeterias and/or classrooms and talk withstudents about your farm products and how they are grown?<strong>Michigan</strong> State University • C.S. Mott Group for Sustainable Food Systems • www.mifarm<strong>to</strong>school.msu.edu15 of 47

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