Marketing Michigan Products to Schools: A Step-By-Step Guide

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Michigan State University • C.S. Mott Group for Sustainable Food Systems • www.mifarmtoschool.msu.edu42 of 47
Appendix II - School Food Programs and RegulationsSummary of School Food ProgramsFederal Nutrition Assistance Programs include School Meals Programs like the NationalSchool Lunch Program and the School Breakfast Program as well as the Summer FoodService Program and the Special Milk Program. These programs are administered atthe federal level by the USDA’s Food and Nutrition Service with the MichiganDepartment of Education responsible for state administration. Recent changes inregulations have made it easier for farmers to sell to schools, which represent anopportunity for stable, steady sales, market diversification, and risk management.National School Lunch Program (NSLP)• Established under the “National School Lunch Act” in 1946• Over 30 million children participated in 2008• Designed to prevent malnourishment of children by providing nutritious meals,make use of surplus agricultural products purchased by the federal government,and boost demand for agricultural commodity foods• Requires that participating public or private schools operate lunch programs on anon-profit basis and serve free and reduced-price lunches to school children whoare eligible• Provides reimbursements for free, reduced-price, and full-price school lunchmeals that meet nutritional requirements of the Dietary Guidelines for Americans• Provides additional reimbursements for schools with afterschool care programsto serve afterschool snacks for children involved in regularly scheduled,supervised afterschool activities, not including competitive sports teamsSchool Breakfast Program (SBP)• Established as a permanent program in 1975, but started as a pilot in 1966• Over 10 million children participate in the SBP annually• Operates similarly to the NSLP; requires that participating public and non-publicschools serve free and reduced-price breakfast meals to school children who areeligible• Provides reimbursements for free, reduced-price, and full price school breakfastmeals that meet nutritional requirementsMichigan State University • C.S. Mott Group for Sustainable Food Systems • www.mifarmtoschool.msu.edu43 of 47
Page 2: Michigan State University • C.S.
Page 7: Step 5: Begin Selling Your Products
Page 10 and 11: Step 1: Get Started - Farmer Self-A
Page 12 and 13: Tomatoes (cherry, slicing, etc.) T
Page 15 and 16: k. What are your requirements for p
Page 17 and 18: 3. House Packing Facility: receivin
Page 19 and 20: 5. Are baskets, totes, or other con
Page 21 and 22: Step 1: Get Started - Insurance Con
Page 23 and 24: Step 1: Get Started - School Food B
Page 25 and 26: • Utilities• Trash removal• E
Page 27 and 28: Step 2: Build Community Connections
Page 29 and 30: c. Numbers servedBreakfasts served
Page 31 and 32: Educate students about local food a
Page 33 and 34: Step 3: Prepare Marketing Packet an
Page 39 and 40: Are you available to visit school(s
Page 41: Appendix I - Buying Local: Approved
Page 45 and 46: Geographic Preference• Provision
Page 47: Appendix III - Sample InvoiceFarm N

Marketing Michigan Products to Schools: A Step-By-Step Guide

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