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WORLD ECONOMY - Stanton Chase

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OCTOBER 2010<br />

p5<br />

F R O M S T A N T O N C H A S E I N T E R N A T I O N A L<br />

S T A N T O N C H A S E I N T E R N A T I O N A L<br />

Family businesses also<br />

score in times of crisis<br />

By Gert Herold<br />

Executive<br />

Newswire<br />

Whilst some analysts and consultants do not necessarily attribute long-sighted operations, professional<br />

management and use of modern tools to owner-managed companies, in particular family businesses,<br />

they rather mention weaknesses in qualification and succession, recent figures show otherwise. In the<br />

past years owner-managed or family businesses not listed on the stock exchange and regardless of size,<br />

created seven times more jobs in Germany and worldwide, than companies listed on the stock exchange.<br />

On average the largest family businesses also grew in terms of turnover during the crisis<br />

of the past year, whilst the largest listed players almost stagnated.<br />

Personal<br />

Reasons for this are obvious. Whilst listed corporations have to comply<br />

with short-term result expectations, owner-managed companies<br />

can follow long-term strategies – personal short-term profit<br />

expectations take a “back seat” in favour of long-term company<br />

protection interests. Key personnel will also not be laid off as quickly<br />

in crisis situations, due to a personal sense of responsibility. Hereby<br />

a know-how loss can be got around and with the next upturn, reaction<br />

to market demands is faster and, besides having positive effects<br />

on company climate, high restructuring costs can also be avoided.<br />

Frustrated managers in listed companies often throw in the towel<br />

because their conscience does not allow them to share responsibility<br />

for reduction scenarios in favour of short-term result optimization<br />

– in the interest of profit expectations of anonymous owners<br />

any longer- and thereby are lost by the company. In contrast coworkers<br />

and managers in owner-managed business are more<br />

likely to show understanding for difficult decisions in crisis situations<br />

and remain loyal to their employer. Here local bonds and<br />

long-term, personal contact of owners to their employees inure to<br />

their benefit.<br />

Owners are trustworthy. In addition, companies where ownership<br />

and management coincide, often grow organically less through<br />

takeovers. Mergers and takeovers lead verifiably to staff reductions,<br />

often intensified by managers leaving due to demotivation and uncertainty.<br />

The views, comments and opinion highlighted in this article are solely the personal views of Mr Gert Herold.<br />

Managing Partner <strong>Stanton</strong> <strong>Chase</strong><br />

Vienna Office, VP EMEA 2006-2009<br />

Invest<br />

Whilst the “red pencil” also affects investments for developments<br />

and plants in the listed market segment, medium-sized business in<br />

Germany have invested heavily in the past year and have significantly<br />

increased their investment volume compared to the previous<br />

year. The opposite applied to colleagues listed at the stock exchange.<br />

This also relates to acyclic investments in know-how and<br />

therefore their employees and managers.<br />

For this reason owner-managed companies are an important stabilizer<br />

of the economic cycle and an economic driver. This is part<br />

of the reason why family businesses prefer to invest in the future of<br />

their business rather than to distribute profits to shareholders.<br />

Another success factor: Decisions can be taken faster when owners,<br />

decision makers and board of director functions are one.

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