WORLD ECONOMY - Stanton Chase
WORLD ECONOMY - Stanton Chase
WORLD ECONOMY - Stanton Chase
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OCTOBER 2010<br />
p9<br />
S T A N T O N C H A S E I N T E R N A T I O N A L<br />
MEA-Culpa!<br />
By Ali Borhani<br />
Director of Corporate Strategy<br />
& Business Development for Bosch & Siemens<br />
Home Appliances in Middle East & Africa<br />
Executive<br />
Newswire<br />
Yes you guessed right, MEA is Middle East & Africa! Yet it rhymes very well with Mea culpa!<br />
Mea culpa is a known Latin phrase that translates into English as "my mistake" or "my own fault". If you<br />
want to add to the gravity of the mistake, "maxima" can be inserted, resulting in "mea maxima culpa,"<br />
which then translates as "my most [grievous] fault."<br />
Interestingly enough this term, applies to MEA for not having fully utilized the potential of a unique, rich and fertile<br />
region to diversify beyond its legacy business culture & model. With the exception of Dubai, which has really stretched<br />
itself in leaps and bounds, bursting on fiscal seams, the rest of the region have very little to show when it comes to the<br />
topic of diversification. Even Dubai and UAE at large still have a long way to go to become a fully diversified economy.<br />
This is clearly obvious in markets like Qatar, Bahrain, Kuwait, and even KSA in Middle East and with the exception of a handful<br />
of countries in Africa you will find very little “Bang for the Buck”! The vital important key to the future for this large region<br />
is diversification, which lack of it continues to haunt these economies. Diversification is most of the time associated<br />
to a departure from Oil & Gas to other revenue streams for the economies in Mid East and GCC in particular. In case of Africa<br />
it refers to a move from commodity driven and mismanaged state run business models that unfortunately rest solely on<br />
export of their natural resources, without harvesting the hidden yet, real value of the downstream industries.<br />
Yet the real chance for MEA rests and lies with the ability, willingness and determination to diversify more than anything<br />
else, the Mind-Set of how the region is functioning and how it plans to poise itself for a new decade. The biggest asset,<br />
the major differentiator and yet the most unique winning card in this process for MEA is its young population & demographic.<br />
However, the same advantage can be its Achilles’ heel. The recent challenges to region’s economy are not<br />
only a byproduct of slowdown in Real Estate sector, the escape goat in GCC, or the periodical changes in commodity<br />
prices. But more so a result due to the absence of a cohesive plan in building the blocks of talent, cross regional harmony<br />
in investment and decision making process.<br />
If you canvass the GCC you will find in flying time of a maximum one hour Academic Cities that are all boasting Placards<br />
of some of the best International Universities, yet the scale, the research capacity and the necessary incubation infrastructure,<br />
organization around these campuses, collectively all together, can be eclipsed by one of the universities that they<br />
all represent! MEA is suffering from a Legacy Thinking Model in which the states have not realized the huge harnessing<br />
power that can arise from a cohesive, consistent and transparent policy of opening their economies, at a regional<br />
level and eventually globally. GCC for that matter is still hampered by overlap and cross investments in competitive<br />
industries for which their individual state egos are not sufficient to win. In other words, what’s missing is the realism in really<br />
putting together a long term, cross regional strategy as to what the region has to become and what is the role and<br />
contribution of each stake holder.<br />
Yet what I refer to as opening of the economies, is to create, a business culture in which the existing potentials can manifest<br />
in successful business models, a comprehensive and cohesive and conducive mindset that is supportive of talent development.<br />
Competition is going to be more and more defined and based around how economies develop, poach and<br />
support talent. No matter how many so called “ Cities” like Technology City, Biotech City, Health Care City and likes the<br />
states open at astronomical costs, the reality is that at large all these expenditures, since hardly you<br />
can call them investments, will struggle to bear the necessary fruits and results. MEA will continue to<br />
remain a magnificent and high potential region, plagued with haphazard policies, unless there is a collective<br />
and perhaps genuine soul search as to how as an economical block it has to strategically position<br />
itself in the global economy at large. The number of F1 circuits in GCC is more than China or Brazil<br />
for that matter. But are we as fast as these economies on the circuit of diversification?<br />
If MEA is to win the coming decades, it has to think of preparing a Talent Attraction, Development,<br />
Nurturing, Integration and Support Strategy (TADNISS). I believe that there is a more important figure<br />
in any society than Gross Domestic Product. It also has the same abbreviations, GDP but is called Gross<br />
Domestic Participation. The more conducive, supportive the pillars of TADNISS the higher will this figure<br />
be. No matter how high the oil prices go, the real growth of the Gross Domestic Product figure will<br />
remain to be very low for years to come unless the Governments really “Diversify their Mindsets”!<br />
CEOs and key decision makers in the region are best positioned to lobby, consult and assist the governments<br />
and to collaborate for bringing these essential changes if MEA is to harvest its true potential.<br />
Between now and that day, we shall continue to say MEA-Culpa!<br />
The views, comments and opinion highlighted in this article are solely the personal views of Mr. Borhani.