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WORLD ECONOMY - Stanton Chase

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OCTOBER 2010<br />

p6<br />

CFOrole Middle East<br />

Globalization has caused a paradigm<br />

shift in the thinking of business owners<br />

in the Gulf which in turn has put new<br />

pressures on the C-Suite of the Gulf’s biggest organizations.<br />

The hinge pin to these changes can<br />

be found in the finance division of these companies,<br />

as they are now commonly interacting<br />

with International Fortune 100 companies and<br />

dealing with increasingly complicated projects.<br />

This requires a more sophisticated approach<br />

and in particular a seasoned and experience<br />

Chief Financial Officer.<br />

Times are changing, previously multi-million<br />

dollar companies could operate with a finance<br />

team led by a strong Controller or Finance Manager;<br />

today many organizations recognize the<br />

strategic advantage in having a seasoned Chief<br />

Financial Officer in the board room. As businesses<br />

grow and become more complex they<br />

now require their finance teams to manage<br />

M&A’s, divestments, global expansions, complex<br />

tax strategies, Sukuks, IPOs, and the internal complexities<br />

of highly diversified family businesses.<br />

While this growing need is great news for the<br />

hand full of seasoned CFO’s in the region, it is increasingly<br />

creating a talent gap which could potentially<br />

knee cap the regions ability to compete<br />

globally. Historically the GCC has not developed<br />

a talent pool of strategic CFO’s as most family offices<br />

and owners prefer to handle the financial<br />

strategic decision making themselves; thus stripping<br />

the CFO of his autonomy on critical business<br />

decisions. With a lack of exposure to some<br />

of the most difficult decisions in the business the<br />

Controller, Finance Manager or CFO is never developed<br />

to international standards. For example,<br />

as it relates to acquisitions the tip of the spear is<br />

generally the head of the family or one of the<br />

family members supported by the CEO and a<br />

team of Consultants. These efforts may be underpinned<br />

by the diligent work of the finance<br />

team in house but rarely will the in house CFO<br />

get the opportunity to lead the vanguard.<br />

To further dilute the CFO’s influence in the gulf is<br />

the role of the expatriate in the region. To a large<br />

extent the CFO is bound by an employment<br />

agreement which gives the employer a tremendous<br />

amount of power. Specifically the right to<br />

S T A N T O N C H A S E I N T E R N A T I O N A L<br />

ban the employee from the right to work for six<br />

months should the employee and employer<br />

leave on bad terms. Under western employment<br />

conditions the CFO is often in a position in<br />

which he would be comfortable aggressively<br />

challenging the board and other C-Suite executives,<br />

however in the MENA region this type of<br />

behavior can prove fatal. With out the safety net<br />

of being able to walk across the street and find a<br />

seat at a competitor the CFO can be held<br />

hostage. This often reduces the amount of candor<br />

the leadership of a company can bring to its<br />

owners and makes employees think twice before<br />

raising a red flag. The only solution under<br />

this premise lies in the development of strong<br />

local talent which is not bound by the limiting<br />

employment visa of the expat. As more local<br />

CFO’s emerge the CFO will have a more aggressive<br />

voice within the organization.<br />

The development of strong local talent requires<br />

an effective knowledge transfer, which is happening,<br />

however at a snails pace. There are<br />

many reasons for the slow pace of change in the<br />

CFO role in the Gulf. To start with the region is already<br />

starved for CFO’s, making it difficult for an<br />

emerging star to identify a suitable mentor. The<br />

issue of CFO succession planning is compounded<br />

by global trends which find the jump<br />

from Controller or Finance Manager to CFO very<br />

difficult even in mature markets. In fact at <strong>Stanton</strong><br />

<strong>Chase</strong> International our research shows that<br />

less than 40% of the CFO’s promoted from within<br />

come from the Controller position. This is be-<br />

Executive<br />

Newswire<br />

By Shane Phillips<br />

While local businesses were once content maintaining front rank in the domestic markets which they<br />

operated, their thirst for success is no longer satiated by national leadership; they are now driven to<br />

emerge on the global stage and take a seat on the podium.<br />

The views, comments and opinion highlighted in this article are solely the personal views of Mr Shane Phillips.<br />

Consultant with <strong>Stanton</strong> <strong>Chase</strong> UAE for Financial Services<br />

& Member of the Board of Directors of the Canadian<br />

Business Council, Dubai & Northern Emirates<br />

cause there is a significant gap in the skills required<br />

by a Controller versus a CFO, and few<br />

companies have a training and development or<br />

mentorship program in place to bridge it. Given<br />

this gap and the immediate pressures the<br />

emerging markets place on an organization,<br />

most clients prefer to hire a CFO from outside<br />

who can hit the ground running rather than take<br />

the time to grow their Controller or Finance Manager<br />

into the role.<br />

That said there are new local CFO’s emerging<br />

across the region who represent the seeds of<br />

change and a new generation of leaders who are<br />

beginning to sprout up across the landscape.<br />

Mr. Mohammed Al Qatari, Chief Financial Officer<br />

at Dr. Sulaiman Al Habib Medical Group represents<br />

this new generation of local talent.…<br />

“The role of finance within organizations is evolving, where<br />

as previously they required a Finance Manager, they now<br />

require a true CFO who can be second to the CEO, helping<br />

set the strategic direction of the company, reaching out to<br />

capital markets, creating sukuks, creating new areas of<br />

financing. The type of manager required is becoming more<br />

sophisticated.”<br />

In a market where the only constant is change,<br />

the Middle East has made huge strides forward in<br />

the last decade and organizations and executives<br />

have struggled to keep pace. The rate of change<br />

within an organization must be greater than the<br />

rate of change within the market; otherwise they<br />

will find themselves in an uncompetitive position.<br />

Change is managed by the senior leadership<br />

team of an organization, this means the rate<br />

of change at which the executive team is developing<br />

must also be greater than the rate of<br />

change in the market.<br />

This requires a commitment by locals to develop<br />

themselves and to operate outside of their comfort<br />

zones. A trend we can see on a macro-level<br />

with programs like the Sheikh Mohammed Bin<br />

Rashid program for young leaders and Saudi Arabia’s<br />

recent colossal investments in education,<br />

which is currently the highest in the world. While<br />

the commitment from local leadership is mirrored<br />

by the dedication from GCC nationals, the<br />

effects of these efforts is still to be felt and I am<br />

sure in the long run the Middle East will reap the<br />

benefits.

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