FY 2011 Report to the Community (4MB PDF) - WETA

Television for Greater WashingtonLocal Television ProductionsWETA Television creates locally focused programs and features that celebrate theWashington region’s abundant historical and cultural treasures.Premiering in October 2010, Breakfast in Washington offereda scrumptious look at an array of eateries — from top diningspots to curbside vendors — and the tasty meals they serveto Washington-area residents seeking a great start to the day.As Academy Awards buzz soared in February 2011, the WETAAcademy Awards Preview showcased the award nominees.WETA Around Town panelists Joe Barber and Tim Gordonhosted and, along with other critics, predicted the winners.The WETA Guide to Montgomery County, airing in March 2011,explored more than 20 locations in the county, includingBethesda’s trendy restaurant and shopping area, thetranquil Brookside Gardens in Wheaton, and such popularcultural venues as The Music Center at Strathmore andOlney Theatre Center.Throughout the year, WETA built upon its impressiveportfolio of local features. Three new WETA Extras provided abehind-the-scenes look at the making of Antiques Roadshow:Washington, D.C. In addition, weekly segments of WETAAround Town, featuring reviews by host Robert Aubry Davisand a group of prominent art, theater and film critics, keptviewers abreast of the area’s many cultural offerings.Airing in fiscal year 2012 is More Unusual Attractions —The WETA Guide, which explores 18 of Greater Washington’slesser-known landmarks, including President Lincoln’sCottage and the National Museum of Crime andPunishment. And, 50 Years in Washington (w.t.) examinesthe last five decades of politics, people and culture in thenation’s capital.Beyond the BroadcastWETA’s service extends beyond what the community seesand hears on air. The station engages the public ineducational workshops, program screenings andinformative discussions.WETA conducted 148 WETA Kids Ready To Learn workshops during theyear, training more than 2,000 families, teachers and childcare providersto use public television series to help young viewers learn to read. Anew WETA Kids initiative, Where Literacy Begins, shows parents andcaregivers how to help prepare infants and toddlers for learning in thepreschool years and beyond.More than 100 WETA volunteers were on hand when Antiques Roadshowcame to the nation’s capital to tape episodes of the popular series.The event attracted more than 4,500 attendees bearing 9,000items to be appraised by Roadshow specialists. Screeningsgave fans an opportunity to preview the much-anticipatedAntiques Roadshow: Washington, D.C. episodes and to talkwith producers and appraisers about the series’ behind-thescenesworkings.Filmmakers Ken Burns and Lynn Novick and ESPNsportswriter Howard Bryant engaged in discussionat a preview screening of The Tenth Inning, thefollow-up to the 1994 film Baseball. WETA invitedmembers and the public to the event, held at theGeorge Washington University’s Lisner Auditorium.The station supported community events throughout theyear. For instance, WETA staff and volunteers read to studentsat local schools as part of Read Across America Day. CliffordThe Big Red Dog made frequent appearances at happeningsall over the region, including a children’s festival at the BritishSchool of Washington on the day of the royal wedding.10From top left: Made in Spain, Sesame Street, Live from Lincoln Center: South Pacific, Circus,Frontline: The Wounded Platoon, Hubert H. Humphrey: The Art of the Possible,The Space Age: NASA’s Story, Thoroughbred, Breakfast in Washington (diner and crêpe),WETA Around Town, The WETA Guide to Montgomery County (theater and kayakers)WETA Television 11

WETA Financial Report for Fiscal Year 2011WETA is a not-for-profit media organization dedicated to serving the public.The company holds a community license, a privilege that lays the foundationfor its commitment to be an integral resource to the community and acareful steward of the funds entrusted to the station.National Television ProductionTotal Expense by ActivityWETA finished fiscal year 2011 (July 1, 2010 – June 30, 2011)with an operating surplus of $5.4 million, and unrestrictednet assets grew by $3.4 million. As in fiscal year 2010,the year’s strong financial results were achieved throughresourcefulness and careful spending.The station’s continuing financial strength is due to a renewedemphasis on the cost-effectiveness of operations andprograms. WETA adopted a conservative approach to capitalinvestments and expansion into new activities. The priorityis to continue to offer excellent service and earn — everyday — the support of audiences and the Greater Washingtoncommunity.WETA Signal Society members. These loyal sustaining donorshave chosen the convenience of automatic contributions, whichallows WETA to realize a greater benefit from their gifts by savingthe costs of processing and mailing renewal notices.In fiscal year 2011, WETA received $1.6 million less inCorporation for Public Broadcasting community service grantsthan in the prior year. These grants have a matching componentand reflect the fundraising successes of prior years. The station’scommunity service grants from the Commonwealth of Virginiacontinued to decline, and it appears probable that these grantswill disappear completely in coming years.WETA is doing well with national television productionactivities, carefully considering the risks associated witheach production and keeping track of how much riskWETA can comfortably assume at any given time. Thestation requires that the financial end of this activitybe sustainable because WETA intends to be a nationalproducer for the long term.PBS NewsHour and Washington Week with Gwen Ifill andNational Journal had solid funding in fiscal year 2011.Ken Burns’s The Tenth Inning aired in September 2010with strong support from corporate, foundation andpublic broadcasting funders.Except for significant fluctuations in the level of nationaltelevision production from year to year, expenses byactivity are fairly stable. Over the past five years, fundraisingexpenses ranged from 17 percent of the total in fiscal year 2007to 13.8 percent of the total in fiscal year 2010. Managementand general expenses are steady at about 2.5 percent.Program expenses were 80.9 percent of total expenses infiscal year 2011, and more than 80 percent of the total ineach of the last five years.In fiscal year 2011, the lackluster economy created adifficult fundraising environment, and the specter of largegovernment-funding cuts cast great uncertainty over thefuture finances of the public broadcasting system. WETA,however, surpassed financial expectations. The stationreceived generous bequest contributions and continuedcareful cost vigilance.9%19%1%

DevelopmentThe generous support of WETA members allows the station to offerhigh-quality programs and services to viewers and listeners of all agesthroughout the Greater Washington community.MembershipLeadership CircleFriends of Classical MusicWETA is thankful for the support of its members, whose annualgifts ranging from $5 to $999 provided more than $14 million forthe station’s local operations in fiscal year 2011.As a not-for-profit organization, WETA depends on individualsthroughout the community to fulfill its public service mission.It is through the generous contributions of WETA members thatthe station is able to offer educational and entertaining programson four television channels, the only classical music radio stationin Washington, and educational services for children locally andnationwide.These members also make contributions that go beyond theirfinancial gifts. Many generously give their time, volunteering in avariety of activities from answering phones during pledge drivesto welcoming guests at WETA events. The dedicated volunteercorps of 480 individuals donated more than 3,500 hours to WETAin fiscal year 2011.One out of 10 people in WETA’s audience becomes a member— a ratio of members to audience that is one of the highestin the public television system. These loyal supporters fromthroughout the community value public broadcasting’s powerto enhance lifelong learning, present diverse perspectives, andfoster citizenship and culture. They share a love of high-qualitytelevision and radio programs and an appreciation of theeducation and outreach services that WETA provides.As an expression of appreciation to members, WETA conductsonline giveaways of tickets to cultural events and offersinvitations to program screenings. In fiscal year 2011, WETAmembers had opportunities to win tickets to see performancesof the spectacular musical presentation Star Wars: In Concert,the popular male vocal group Celtic Thunder, and renownedmusician and composer Yanni; attend a Washington Nationalsbaseball game; and participate in the taping of AntiquesRoadshow: Washington, D.C. Members enjoyed a special eveningwith acclaimed filmmakers Ken Burns and Lynn Novick at apreview screening of The Tenth Inning, a WETA collaborationwith Florentine Films.Founder’s Society President’s Club WETA Friends$250–$999 $100–$249 $35–$9911,721 members 43,623 members 65,943 membersWETA Signal SocietyThe station is particularly grateful to members of the WETASignal Society, composed of the station’s dedicated supporters.These individuals’ monthly donations assure the continuedhealth of WETA Television and Classical WETA 90.9 FM.WETA appreciates the generosity of its loyal LeadershipCircle donors, whose annual philanthropic gifts of $1,000 ormore enable WETA to continue its tradition of broadcastinghigh-quality radio and television programming and providingcommunity service in Greater Washington. The WETA LeadershipCircle includes members of the Elizabeth P. Campbell LegacySociety. These individuals have generously included WETAin an estate plan or funded a charitable gift annuity to theorganization.Chairman’s Circle President’s Circle Trustee’s Circle$50,000+ $25,000-$49,999 $10,000-$24,9993 donors 3 donors 33 donorsBenefactor Sponsor Supporter$5,000-$9,999 $1,500-$4,999 $1,000-$1,49950 donors 384 donors 482 donorsLeadership Circle Salon SeriesThe WETA Salon Series offers unique experiences relatedto programming on WETA Television and Classical WETA90.9 FM. Throughout the year, generous donors had theopportunity to hear thought-provoking speakers and attend liveperformances, including a private recital at the Swiss Residencein Washington, D.C. The stellar roster of speakers includedMasterpiece executive producer Rebecca Eaton and ClassicalWETA host Marilyn Cooley (above left).This group of Leadership Circle music lovers supportsClassical WETA 90.9 FM with annual investments of $1,000or more. These generous donors, who ensure the vitalityof Washington’s only classical music station, enjoy privaterecitals, behind-the-scenes tours of the radio station, andopportunities to meet on-air hosts.The Leonore AnnenbergEndowmentWETA is grateful for The Annenberg Foundation’s $5 milliongrant, creating the Leonore Annenberg Endowment. Theearnings from the endowment are used to support projectsthat are national in scope and consistent with the valuesand integrity of the endowment’s namesake.18Clockwise from top left: Masterpiece executive producer Rebecca Eaton, Classical WETA host Marilyn Cooley,pianist See Siang Wong, Everyday Food’s Sarah Carey, National Symphony Orchestra, Bellydance Superstars: Livein Paris at the Folies Bergère, WETA pledge drive volunteers, Les Misérables 25th Anniversary Concert at the O2,Filmmaker Ken Burns at the George Washington University Lisner AuditoriumDevelopment 19

Local UnderwritingWETA is grateful to the 194 entities that supportedWETA Television, Classical WETA 90.9 FM, WETA Magazine,weta.org and local initiatives in fiscal year 2011.Local Corporate and Foundation SupportAcademic Travel Abroad, Inc.Alexandria Symphony OrchestraAmerican Task Force on Palestine (ATFP)AnalektaAnnapolis OperaAntiques in AlexandriaArcher Daniels Midland CompanyArena StageArmacost Antiques ShowsArmed Forces Benefit Association (AFBA)The Art LeagueArtisphereAssociation of American RailroadsAssociation of the United States Army (AUSA)Atlas Performing Arts CenterAttila Glatz Concert ProductionsAurora Opera TheatreAutism Society of America (ASA)Bach Concert SeriesThe Bach SinfoniaBaltimore Museum of ArtBaltimore Symphony Orchestra at StrathmoreBank of AmericaBarnes & Noble, Inc.Bayer CorporationBeethoven FoundBel Cantanti Opera CompanyBMW of North America, LLCBooz Allen Hamilton, Inc.Brobst Violin ShopBroomfield Charitable FoundationBuena Vista PicturesCandlewick PressCantate Chamber SingersCapital Art FairCapital Home ShowCastleton FestivalCathedral Choral SocietyCatholic University of AmericaCDW Government, Inc.The Center for Sleep & Wake DisordersChâteauville FoundationCheval TheatreChevron CorporationChildren and Adults with Attention-Deficit/Hyperactivity Disorder (CHADD)The Choral Arts Society of WashingtonThe Choralis FoundationThe City Choir of WashingtonCivil War TrustClarice Smith Performing Arts Centerat the University of MarylandClifton Betterment AssociationClyde’s Restaurant GroupCogent Communications, Inc.Colonial WilliamsburgComfy 1Common CauseThe Dallas Morse Coors Foundationfor the Performing ArtsCorcoran Gallery and College of Artand DesignMarshall B. Coyne FoundationThe Alice and Leonard Dreyfuss Foundationand Hamilton RossEclipse Chamber OrchestraThe Embassy SeriesFairfax Choral SocietyFairfax Symphony OrchestraFidelity Investments, LLCThe Robert M. Fisher Memorial Foundation, Inc.— A foundation of the Jess and MildredFisher FamilyFocus FeaturesFolger Shakespeare LibraryFord’s TheatreFour Seasons Hotels and ResortsGEICOThe George Washington UniversityGeorge Washington’s Mount VernonGeorgetown UniversityGiant Food of Maryland, Inc.Green Acres SchoolThe Green Mop Inc.Monica and Hermen Greenberg FoundationHamilton’s Sofa GalleryHarness, Dickey & Pierce, PLCHBO — New Market FilmsHermitage Retirement CommunityHillwood Estate, Museum & GardensHilton Garden Inn Arlington/ShirlingtonHomecare AssistanceHonda, Inc.HSBC Bank USA, N.A.The Inn at Little WashingtonInova Health SystemInternational Relief & DevelopmentDr. Melda IsaacJ&J Builders General Contractors, LLCJenner & Block LLPThe John F. Kennedy Center for the Performing ArtsJohns Hopkins MedicineJohns Hopkins UniversityJoseph-Beth BooksellersThe Kiplinger FoundationKool SmilesHelen Sperry Lea FoundationThe Jacob and Charlotte Lehrman FoundationLichtenberg Family FoundationLorton Arts FoundationMaestro Artists ManagementMaryland Classic Youth OrchestrasMAXIMUS Charitable FoundationMedStar HealthThe Meredith FoundationMonet MGMMontgomery CollegeMontpelier Arts CenterThe Claude Moore Charitable FoundationNational Association of Children’sHospitals and Related Institutions (NACHRI)National Chamber EnsembleWETA Magazine, the monthly program guide for membersNational Gallery of ArtNational Geographic ChannelThe National Geographic SocietyNational Master ChoraleNational Parks Conservation AssociationNational PhilharmonicNational Portrait GalleryNational Presbyterian ChurchNew Dominion ChoraleThe New York TimesNewseumN’joy Personal Chef Service, LLCNorthern Virginia Regional CommissionNOVEC (Northern Virginia ElectricCooperative)Park Foundation, Inc.Pathways 2 IndependencePepco Holdings, Inc.The Phase FoundationThe Phillips CollectionPolitics & Prose BookstorePort Discovery Children’s MuseumPost-Classical EnsemblePrince Charitable TrustsPrudential Financial, Inc.Quatt Associates, Inc.Rappahannock Office of TourismRiderwood VillageRoadside Attractions, LLCRound House TheatreRoyal Opera HouseShakespeare Theatre CompanyShenandoah ConservatorySidney’s Music and EntertainmentSiemens USASmith & Kogod FamilySmithsonian Craft ShowSmithsonian IMAX TheatersSmithsonian Institution –American Art MuseumSmithsonian Institution –National Museum of American HistorySmithsonian’s Freer Gallery of Artand Arthur M. Sackler GallerySony Pictures ClassicsSt. Mary’s County Division of TourismStrathmoreThe Studio TheatreSymphonic VoyagesSyms CorporationTheater JTiny Jewel Box Inc.Torpedo Factory Artists’ AssociationToyota CorporationUnited Methodist ChurchThe United States Army — Military Districtof WashingtonUnited States Navy MuseumUnited States Patent and Trademark OfficeVintage Inc.Virginia Ballet CompanyVirginia Department of Conservationand RecreationVirginia Department of TransportationVirginia Museum of Fine ArtsVirginia Tourism CorporationThe Vivaldi ProjectVoce Chamber SingersWallace Genetic FoundationWashington Bach ConsortiumWashington Balalaika SocietyThe Washington BalletThe Washington ChorusWashington Concert OperaWashington Master ChoraleWashington MetropolitanPhilharmonic AssociationWashington National CathedralWashington National OperaWashington Performing Arts SocietyThe Washington Post CompaniesWashington Symphonic BrassGeorge Wasserman Family FoundationWinterthurWolf Trap Foundation for thePerforming ArtsWoolly Mammoth Theatre CompanyYour Part-Time Controller20Local Underwiting 21

General, Capital and Project SupportWETA thanks the 52 foundations and corporations that providedgeneral support for operations in fiscal year 2011. General supportfunds provide flexibility to WETA in creating and delivering broadcastservices and educational initiatives for the community. WETA is alsothankful to the capital funders who provided financial supportfor the upgrade of equipment for broadcast of WETA Televisionand Classical WETA 90.9 FM.Corporate and Foundation FundersThe Acacia FoundationAdams Charitable FoundationAlloy Family FoundationThe Austin Foundation, Inc.Kay & Tom Barrett Family Fund of The Saint Paul FoundationThe Theodore H. Barth Foundation, Inc.Beaty Family Fund of The Community Foundationfor the National Capital RegionWalter A. Bloedorn FoundationMargaret A. Cargill FoundationCaruthers Foundation, Inc.Eugene B. Casey FoundationThe Dr. Francis P. Chiaramonte Private FoundationClark-Winchcole FoundationThe Community Foundation for the National Capital RegionCompton FoundationThe Dana FoundationThe Arthur Vining Davis FoundationsNelson B. Delavan FoundationDelman-Mortenson Charitable FoundationDimick FoundationThe Max and Victoria Dreyfus Foundation, Inc.The Eacho Family FoundationThe Richard Eaton FoundationSamuel Goldberg & Sons Foundation, Inc.John G. and Jean R. Gosnell FoundationInternational Humanities, Inc.Kellar Family FoundationNathalie L. Klaus Charitable TrustCapital FundersPhilip L. Graham FundPublic Telecommunications Facilities Program, U.S. Department of CommerceThe Community Foundation for theGreater Capital Region’s The Koubek FamilyRainbow Fish FundMargaret and Terry LenznerLeonetti/O’Connell Family FoundationThe Maple Tree FundRichard E. and Nancy P. Marriott Foundation, Inc.The Irving May & Edith H. May FoundationMinerva Fund of The Community Foundation forthe National Capital RegionThe New York Community TrustNewman’s Own FoundationThe Overbrook FoundationPark Foundation, Inc.Peterson Family FoundationNathaniel S. and Ravida K. Preston Fund of The CommunityFoundation for the National Capital RegionThe Rice Family FoundationThe Nora Roberts FoundationBenjamin J. Rosenthal FoundationSeagears Family FoundationThe Scheidel FoundationJoseph T. & Helen M. Simpson FoundationEugene M. Sullivan, M.D. FoundationSolon E. Summerfield FoundationJerry Taylor and Nancy Bryant FoundationWashington Forrest Foundationand one anonymous funderEducational and Community InitiativesBiz Kid$An outreach project, based on the Biz Kid$ television series, providing middle schoolteachers with training and materials to teach students about good financial habitsand entrepreneurship. Funding provided by Park Foundation, Inc.inReadsA social media website that encourages conversation on topics related to thewritten word in its many contemporary forms — including books, e-books,Twitter and blogs. Funding provided by Park Foundation, Inc.NSO ShowcaseMonthly broadcasts of the National Symphony Orchestra. A production ofClassical WETA 90.9 FM. Made possible in part by Friends of Classical Music,including Patricia Bennett Sagon.WETA Around TownBrief arts and cultural reviews and tours airing throughout the televisionbroadcast schedule. A production of WETA Washington, D.C. Funding providedby WETA members and The Annenberg Foundation.WETA Kids Ready To LearnA local educational service of WETA that teaches parents and caregiversmethods for building early-reading skills in children. Made possible throughthe generous support of the Community Fund for Children & Families ofthe Arlington Community Foundation, The Morris and Gwendolyn CafritzFoundation, The J. Willard and Alice S. Marriott Foundation, Claude MooreCharitable Foundation and RealNetworks Foundation.Where Literacy BeginsA local educational initiative that provides information to parents andcaregivers on developmental milestones and activities for infants and toddlers.Funding provided by the Early Care and Education Funders Collaborative of theWashington Area Women’s Foundation.WETA Production CenterThe WETA signature news and publicaffairs series PBS NewsHour andWashington Week with Gwen Ifill andNational Journal are broadcast fromthe studios of the state-of-the-artWETA Production Center, the largestHD studio production facility in theregion.The facility features robust fiber-opticand satellite connectivity domesticallyand internationally; an Insert studio;AVID edit rooms; ENG/EFP crews;and webcasting capability. Full-timetechnical and engineering staffs offerexpertise developed over decades ofwork with live, network and packagedproductions.The WETA Production Center providesvideotaping, editing and audio servicesfor the station’s extensive portfolio oflocally focused television productions.Government, commercial and publicbroadcasting clients — among themthe U.S. Department of Education,National Association of Broadcasters,the television series To The Contrary anda number of cable news networks — usethe WETA Production Center to producewebcasts, weekly series and specialproductions.22Top: Super Why! Bottom, left to right: National Symphony Orchestra,WETA Around Town, Read Across America Day, WETA Production Center.General, Capital and Project Support 23

AwardsLeadershipWETA Productions, Co-Productions and ProjectsBrainLine.orgAssociation of Public Television Stations (APTS):Edge AwardInteractive Media Award:Best in Class; Health/NutritionInternational Academy of the Visual Arts:W3 Award; Silver, NonprofitWeb Health Award:Silver; Community Organization WebsiteSilver; Other/Miscellaneous WebsiteWeb Marketing Association: WebAwards;Standard of Excellence Award, NonprofitBreakfast in WashingtonVideographer Awards: Award of Distinction;Creativity/VideographyColorín ColoradoInteractive Media Awards: Outstanding AchievementAward; EducationTelly Award: Bronze; Education, Watch and LearnThe National Parks: America’s Best IdeaNational Academy of Television Arts & Sciences:Primetime Emmy Award; Outstanding NonfictionSeriesPrimetime Emmy Award; Outstanding Writing forNonfiction Programming, The Last RefugePBS NewsHourAssociation of Health Care Journalists: Awards forExcellence in Health Care Journalism; First Place,Television, China Health SeriesCINE Golden Eagle Award:Professional Telecast News Division; Informational,AIDS Funding: The Price of SuccessProfessional Telecast News Division; Informational,Cubans Grapple with Challenges and Promises ofEconomic ChangeProfessional Telecast News Division; Informational,Haiti AmputeesProfessional Telecast News Division; Informational,Intelligence and DiseaseProfessional Telecast Nonfiction Division; Arts,Leisure and Lifestyle, Haitian Artists Create PoetryAmid RubbleProfessional Telecast Nonfiction Division; History,Mark Twain’s Autobiography Set for Unveiling, aCentury After His DeathProfessional Telecast Nonfiction Division; Peopleand Places, Musical Legend Herbie Hancock FusesJazz, Global RhythmsThis awards list represents honors received in fiscal year 2011.Education Writers Association: National Awards forEducation Reporting:Second Place, Broadcast/News Feature,Small Schools, Big Reforms?Special Citation, Broadcast/Beat ReportingNational Academy of Television Arts & Sciences: News& Documentary Emmy Awards; Chairman’s AwardNew York Festivals:Silver World Medal; Human Interest, Maurice HinesMakes Return to StageSilver World Medal; Investigative Report, Yemen’sDrug Crop Diverts Precious ResourcesFinalist Certificate; Special Report, TanzanianDoctor Shortage Spurs Training InnovationSociety of Environmental Journalists Awards: SecondPlace; Outstanding Story, Television, Large Market,No Insurance? On Borneo, This Clinic Accepts ManureUSC Annenberg School for Communications &Journalism: Walter Cronkite Award for Excellence inTelevision Political JournalismReading Rockets: Launching YoungReaders: Adventures in SummerLearningCommunicator Award: Silver Award of Distinction;Educational Online VideoInternational Davey Awards: Silver Award; EducationReadingRockets.orgCommunicator Award: Gold Award of Excellence;Educational WebsiteInternational Academy of the Visual Arts: W3 Award;Silver, EducationWashington in the ’70sNational Academy of Television Arts & Sciences,National Capital/Chesapeake Bay Chapter:Emmy Award; Documentary, HistoricalEmmy Award; AudioEmmy Award; EditingWashington Week with Gwen Ifill andNational JournalInternational Academy of the Visual Arts: W3 Award;Silver, TelevisionWeb Marketing Association: WebAward; OutstandingAchievement in Web DevelopmentIndividualAchievementElizabeth P. CampbellArlington Chamber of Commerce: ArlingtonBusiness Hall of Fame, InducteeGwen IfillLafayette College: Honorary Doctor ofHumane LettersMorehouse College: Honorary Doctor ofHumane LettersNew York Women in Communications:The Matrix AwardJim LehrerColonial Williamsburg Foundation:Churchill BellCorporation for Public Broadcasting:Lifetime Achievement AwardNational Press Club: Fourth Estate AwardJudy WoodruffUnion College: Honorary Doctor ofHumane LettersServing Greater Washington 2011 Board of TrusteesWETA, a vibrant institution established nearly five decades ago, embraces thepower of public media to educate and entertain. WETA staff, volunteers, the WETABoard of Trustees and the WETA Community Advisory Council work diligentlyat the station’s headquarters and throughout Greater Washington to provideprograms and services that enhance the life of the community and the nation.Building on a strong foundation, WETA looks forwardto years of continued public service.OfficersTimothy C. CoughlinChairmanAnn Dibble JordanVice Chairman and SecretaryLeslee AlexanderCynthia BakerMarguerite BatemanStephen BlackKarna Small BodmanM. Diane BodmanLavern Jackson ChatmanCherrie DoggettLisa Claire DwoskinAnn B. FriedmanGregory GallopoulosJohn W. Hechinger Jr. Trustee EmeritusJ. Roderick Heller III Trustee EmeritusMax M. Kampelman Trustee EmeritusRoger KroneCharito KruvantSusan LeeDavid O. Maxwell Trustee EmeritusDaniel K. Mayers Trustee EmeritusMara MayorSally MertenEdward Hart RiceSharon Percy Rockefeller ex officioAlison K. RussellBruce SanfordPauline SchneiderJohn ShenefieldLoren Allan Smith ex officioCatherine StevensJohn UlfelderCynthia Steele VanceShelia Craig WhitemanChristopher WolfCorporate OfficersSharon Percy RockefellerPresident and Chief Executive OfficerJoseph B. BrunsExecutive Vice Presidentand Chief Operating OfficerDalton DelanExecutive Vice Presidentand Chief Programming OfficerPolly Povejsil HeathSenior Vice President and Chief Financial Officer,Treasurer to the BoardKari WaldackAssistant Secretary to the Board24© 2011 WETA All rights reserved. Publisher: Mary Stewart, Editor: Kristine Barr,Designer: Lynne Elizabeth Heiser. WETA has made every effort to ensure thatthis report presents accurate information for fiscal year 2011. Complete trademarkinformation and photography credits are available at weta.org/annualreport.WETA, headquartered in Arlington, Virginia, is led by Sharon Percy Rockefeller, president and CEO, andTimothy C. Coughlin, chairman of the WETA Board of Trustees.