Presentation - PepsiCo

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Our Brands are Important to Retailers<strong>PepsiCo</strong> Has 9 of the Top 40 Trademarks at Retail1 15 292 16 303 17 314 18 325 19 336 20 347 21 358 22 369 23 3710 24 3811 25 3912 26 4013 2714 2852 Weeks Ending Dec 30, 2012, SymphonyIRI Group - Total Store Advantage, Total US – MultiOutletC12
Strengthening Our Brands Through IncreasedInvestment and New Capabilities• Focusing on 12 global mega brands• Increased overall investment• Focusing investment on direct consumer-facing media• Increasing weight and impact of digital• Developing new sub-brand platforms13
Page 1 and 2: Built for Consistent,Durable Perfor
Page 3 and 4: PEP: Portrait of a Consistent, Dura
Page 5 and 6: Transformed PepsiCo for DurabilityE
Page 7 and 8: Today’s Agenda: Roadmap to Achiev
Page 9 and 10: D&E Markets Positioned to DriveDisp
Page 11: Our Brands are Iconic and Leaders i
Page 15 and 16: Innovation: Recent SuccessesTrop 50
Page 17 and 18: Power of One Delivers Unique Top-Li
Page 19 and 20: Combination of Product and Geograph
Page 21 and 22: Our Operating Model Provides Cost L
Page 23 and 24: Doubled Our Historic ProductivityDo
Page 27 and 28: We Have a Long, Impressive Record o
Page 33: We’re Positioned to Deliver Top-T

Presentation - PepsiCo

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