THE ITALIAN MENSWEAR GUIDE - Elite Traveler

Loro PIana
| Fall Focus | Six generations of Loro Piana fam-
ily members have built the business of providing the
finest cashmere and wool fabrics to discerning clients
into one of the leading brands in global luxury.
The company literally goes to the ends of the earth
to search for the finest materials. The latest offering
is its Baby Cashmere. This material is a result of efforts
Loro Piana made between 1995 and 2005 when
it worked with Chinese and Mogolian breeders to set
aside—at the goat kid’s first combing when it is between
three and 12 months old—small quantities of
its softest underfleece. The exceptionally soft fabric
that results—a three-ply cashmere—creates downy
knitwear for fall.
| Key Pieces | Baby Cashmere is used to create the
softest Bomber jackets with mink lining, suede elbow
patches and tab pockets. New this season is also an
extra full looking turtle neck, a water-resistant Harbor
overcoat, and blankets in plaid and white. Loro
Piana is also expanding its accessories line with
such elegant pieces as the soft weekend bag in Delon
leather (with many inner pockets for devices and documents),
and the PC computer bag. Loro Piana may
be most famous for its weather-ready outerwear, and
its new St. Anton Jacket in storm-treated cashmere is
prepped for winter with down fill, a knit collar, detachable
hood lined with marmot fur, inner glove pockets
and deerskin details.
| Where to Buy | Loro Piana opened its first boutiques
in 1993 and today has more than 100 stores
worldwide. Locations include Tokyo, Dubai, Shanghai,
Hong Kong, Capri, Porto Cervo, Portofino, Gstaad,
Paris, London, New York, Boston, Palm Beach and
San Francisco. The collection is also sold in fine department
stores.
| corPorate contact | Manager Stefania
Amfitheatrof, Phone: (212) 201-0258;
Email: s.amfitheatrof@loropianany.com