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Primary SchoolĐuro EsterKoprivnica, CroatiaCore teamIn Brief90 pupils (age: 8-14) and 8 teachers.Impact and actions765 pupils engaged, street marches, local Mayor lobbied, TV and radio appearances,private sector sponsorship, creation of a book for local libraries, tree-planting, andpresentations to other schools.What triggered successThe freedom given to pupils to develop their own messages and the means tocommunicate them proved instrumental.Pupils were encouraged to be teachers, spreading a behavioural change that impactedtheir parents, family and friends.Teacher’s word“I’m glad this activity was started in the fi rst place because we must all act to changeour habits and behaviour. I have had the opportunity to contribute to an importantissue.”41