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New Contenders in the Editorial Systems Market - Impressed

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For customers not need<strong>in</strong>g a database-driven system<br />

— that is, workgroups of a few users such as those that<br />

produce most small magaz<strong>in</strong>es — <strong>the</strong>re are some good<br />

alternatives on <strong>the</strong> market now that weren’t <strong>the</strong>re a few<br />

years ago, when QPS was grow<strong>in</strong>g rapidly. These systems<br />

— <strong>in</strong>clud<strong>in</strong>g Adobe’s Creative Suite Bridge products,<br />

Manag<strong>in</strong>g Editor’s TruEdit and Woodw<strong>in</strong>g’s Light<br />

and Pro — aren’t with<strong>in</strong> <strong>the</strong> scope of this article, but<br />

<strong>the</strong>y could be a factor <strong>in</strong> sales of systems to small users.<br />

In addition, a few suppliers of newspaper systems<br />

have taken aim at this market. They rema<strong>in</strong> logical<br />

competitors s<strong>in</strong>ce it is probably easier for a newspaper<br />

system to adapt to magaz<strong>in</strong>e production than vice<br />

versa. One example is AMC (Atex Media Command),<br />

which is now <strong>in</strong>stall<strong>in</strong>g its Prestige editorial system for<br />

magaz<strong>in</strong>e production. Among <strong>the</strong> AMC customers are<br />

IPC (Europe’s largest magaz<strong>in</strong>e publisher), Reed Bus<strong>in</strong>ess<br />

Publications, BBC Publications and Metropress,<br />

<strong>in</strong> London, and VVA Kommunikation GmbH of Germany,<br />

which will use it for cross-media publish<strong>in</strong>g.<br />

Baseview has had success at smaller magaz<strong>in</strong>es,<br />

and Unisys has begun market<strong>in</strong>g its Hermes system to<br />

large magaz<strong>in</strong>es.<br />

O<strong>the</strong>r newspapers move to keep pace. We’ve focused our<br />

conclud<strong>in</strong>g comments so far on <strong>the</strong> QPS market, but<br />

that doesn’t mean it is <strong>the</strong> only area of activity among<br />

editorial systems. In fact, earlier <strong>in</strong> this article, we covered<br />

some important developments <strong>in</strong> <strong>the</strong> newspaper<br />

market, with a common <strong>the</strong>me of veteran companies<br />

striv<strong>in</strong>g to keep pace with chang<strong>in</strong>g technology and<br />

markets.<br />

The most strik<strong>in</strong>g of those was <strong>the</strong> decision by Netl<strong>in</strong>x<br />

to remake its editorial l<strong>in</strong>e after struggl<strong>in</strong>g — with<br />

little success — to build a product l<strong>in</strong>e around its<br />

CText and SII orig<strong>in</strong>s. The new editorial approach is<br />

based on technology acquired from Se<strong>in</strong>et of Spa<strong>in</strong>,<br />

which already provides good support for XML and<br />

Web publish<strong>in</strong>g, as well as most of <strong>the</strong> o<strong>the</strong>r <strong>in</strong>gredients<br />

needed <strong>in</strong> today’s market. Net-l<strong>in</strong>x plans to take<br />

<strong>the</strong> Se<strong>in</strong>et technology well beyond its current level.<br />

Also seek<strong>in</strong>g exist<strong>in</strong>g technology to bolster its<br />

product l<strong>in</strong>e was Wilkenson Scoop, which abandoned<br />

its own Web publish<strong>in</strong>g program <strong>in</strong> favor of <strong>the</strong> Bombus<br />

Headl<strong>in</strong>e system, which it is <strong>in</strong>tegrat<strong>in</strong>g with <strong>the</strong><br />

Scoop pr<strong>in</strong>t capabilities to produce a sounder allaround<br />

product.<br />

O<strong>the</strong>r companies whose news centered on enhanc<strong>in</strong>g<br />

technical areas to enable advantages <strong>in</strong> <strong>the</strong> future<br />

<strong>in</strong>clude Baseview, which has switched to a three-tiered<br />

architecture with an SQL database for its IQue version<br />

4 system; APT, which is rebuild<strong>in</strong>g its Falcon editorial<br />

system <strong>in</strong> l<strong>in</strong>e with modern architecture to streaml<strong>in</strong>e<br />

future development efforts; Pongrass, which has<br />

rewritten part of its code to make it easier to accommodate<br />

future versions of third-party software; and<br />

Unisys, which is <strong>in</strong> <strong>the</strong> late stages of its architectural<br />

change and is build<strong>in</strong>g at <strong>the</strong> application level.<br />

The bottom l<strong>in</strong>e. Where will Quark figure <strong>in</strong> <strong>the</strong> future?<br />

Because Quark has been so tight-lipped about its strategy<br />

<strong>the</strong> past couple of years, it’s impossible to know<br />

what may be jujust around <strong>the</strong> corner. The company<br />

certa<strong>in</strong>ly has plenty of resources to put beh<strong>in</strong>d new<br />

developments (for more on Quark’s plans, see The<br />

Seybold Report, Vol. 4, No. 3).<br />

However, one th<strong>in</strong>g appears certa<strong>in</strong>: The era of<br />

Quark’s dom<strong>in</strong>ation is over, both <strong>in</strong> <strong>the</strong> QPS editorial<br />

system market and <strong>the</strong> Xpress pag<strong>in</strong>ation market.<br />

From here on, Quark will have to fight for whatever<br />

market share it can get. Adobe has assured that <strong>in</strong> pag<strong>in</strong>ation,<br />

and companies such as Modulo and Woodw<strong>in</strong>g<br />

(as well as Softcare and Van Gennep) are do<strong>in</strong>g<br />

<strong>the</strong> same with editorial systems. TSR<br />

<strong>Editorial</strong> <strong>Systems</strong><br />

Adobe <strong>Systems</strong><br />

ph: (408) 536-6000<br />

www.adobe.com<br />

Agile Enterprise<br />

ph: (603) 880-6440<br />

www.agileenterprise.com<br />

Atex Media Command<br />

(AMC)<br />

ph: (813) 739-1700<br />

www.atex.com<br />

Harris & Baseview<br />

ph: (734) 662-5800<br />

www.harrisbaseview.com<br />

Manag<strong>in</strong>g Editor Inc. (MEI)<br />

ph: (215) 886-5662<br />

www.maned.com<br />

Modulo <strong>Systems</strong><br />

ph; (617) 234-4414<br />

www.modulosystems.com<br />

Quark<br />

ph: (303) 894-8888<br />

www.quark.com<br />

SoftCare<br />

ph: (49-0) 4055-69500<br />

www.k4publish<strong>in</strong>gsystem.<br />

com<br />

Unisys Global Media<br />

ph: (800) 874-8647 x678<br />

www.unisys.com<br />

Van Gennep<br />

ph: (31-20) 679-6029<br />

www.vangennep.com<br />

WoodW<strong>in</strong>g Sofware<br />

ph: (31-75) 6143-400<br />

www.woodw<strong>in</strong>g.com<br />

Volume 4, Number 13 • The Seybold Report • Analyz<strong>in</strong>g Publish<strong>in</strong>g Technologies 23

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