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New Contenders in the Editorial Systems Market - Impressed

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above, and as a standalone system for customers who<br />

don’t need <strong>the</strong> full functionality of Concerto, such as<br />

advertis<strong>in</strong>g agencies that need <strong>the</strong> <strong>in</strong>teractive remote<br />

client functionality.<br />

Modulo didn’t exhibit <strong>the</strong> Quasar system at<br />

Nexpo, say<strong>in</strong>g it would take six months to get it ready<br />

for <strong>the</strong> market.<br />

One of Quasar’s two customers, PSA Peugeot Citroën,<br />

is plann<strong>in</strong>g to use it to create and produce 15 corporate<br />

magaz<strong>in</strong>es. Editors and reporters at locations<br />

<strong>in</strong>side and outside France will connect to a server to<br />

access a page template database, graphics and photos,<br />

as well as an automated production system runn<strong>in</strong>g<br />

InDesign. Initially, <strong>the</strong> system will be used for <strong>in</strong>ternal<br />

communication among 15 <strong>in</strong>dustrial sites <strong>in</strong> France.<br />

Later, it will be adapted for produc<strong>in</strong>g <strong>the</strong> magaz<strong>in</strong>es of<br />

technical departments, third parties and <strong>in</strong>dustries<br />

based <strong>in</strong> France and elsewhere.<br />

Quasar will cont<strong>in</strong>ue to sell GetReady through its<br />

own channels and reta<strong>in</strong>s <strong>the</strong> rights to deal with o<strong>the</strong>r<br />

<strong>in</strong>tegrators. Modulo said it has no plans for Quasar to<br />

sell <strong>the</strong> Concerto products that result from <strong>the</strong> <strong>in</strong>tegration<br />

of <strong>the</strong> two technologies.<br />

Tools from Ixiasoft, Siftology. Modulo also has signed<br />

two deals relat<strong>in</strong>g to text storage and search<strong>in</strong>g. First,<br />

Modulo has obta<strong>in</strong>ed <strong>the</strong> rights to resell and distribute<br />

Ixiasoft’s TextML XML Server and search eng<strong>in</strong>e.<br />

TextML Server, which Modulo is <strong>in</strong>tegrat<strong>in</strong>g with<br />

Concerto and Symphony, as well as sell<strong>in</strong>g separately,<br />

<strong>in</strong>dexes XML documents and XMP-tagged photos and<br />

manages content without alter<strong>in</strong>g <strong>the</strong> native files. Most<br />

notable is its fast retrieval, based on its advanced<br />

<strong>in</strong>dex<strong>in</strong>g and query language. It also controls backup<br />

versions of files, complement<strong>in</strong>g Concerto’s own capabilities.<br />

Modulo is work<strong>in</strong>g to make <strong>the</strong> user <strong>in</strong>terface<br />

more like Concerto’s.<br />

The second deal is with Siftology, <strong>the</strong> developer of<br />

search technology that locates stories that resemble a<br />

target story. The product from Modulo, called<br />

Amadeus, starts by analyz<strong>in</strong>g and <strong>in</strong>dex<strong>in</strong>g all articles<br />

as <strong>the</strong>y enter <strong>the</strong> database. Siftology won’t disclose<br />

how it works, but said <strong>the</strong> eng<strong>in</strong>e has been “pretra<strong>in</strong>ed”<br />

with 10 years’ worth of newspaper stories to<br />

aid <strong>in</strong> establish<strong>in</strong>g relationships based on <strong>the</strong> mean<strong>in</strong>g<br />

of <strong>the</strong> content. In operation, a reporter or editor typically<br />

performs a keyword search to f<strong>in</strong>d a story that is<br />

representative of <strong>the</strong> type of content that is sought.<br />

Amadeus <strong>the</strong>n f<strong>in</strong>ds all <strong>the</strong> articles that are similar to<br />

<strong>the</strong> reference article, tak<strong>in</strong>g <strong>in</strong>to account both <strong>the</strong> analytical<br />

data and additional search parameters, such as<br />

dates of publication, byl<strong>in</strong>es, etc.<br />

Modulo and <strong>the</strong> market. It might seem that <strong>the</strong> arrival of<br />

Concerto would spell <strong>the</strong> end of <strong>the</strong> Modulo-QPS relationship.<br />

After all, Concerto was designed to cater to<br />

<strong>the</strong> needs of QPS users want<strong>in</strong>g to upgrade <strong>the</strong>ir systems,<br />

and Quark has a reputation for mak<strong>in</strong>g it diffi-<br />

cult for companies both to work with Quark and compete<br />

with it. But <strong>the</strong>re might be more to <strong>the</strong> situation<br />

than meets <strong>the</strong> eye.<br />

Modulo wants to offer QPS upgrades to companies<br />

currently us<strong>in</strong>g QPS that aren’t ready to add a<br />

complete new system like Concerto, so offer<strong>in</strong>g QPS<br />

upgrades as an alternative to Concerto makes bus<strong>in</strong>ess<br />

sense for Modulo.<br />

And Quark, to <strong>the</strong> surprise of many, has made<br />

changes <strong>in</strong> top management that appear to open <strong>the</strong><br />

way to partnerships that might have been unth<strong>in</strong>kable<br />

not long ago. One new development is <strong>the</strong> formation<br />

of an OEM group that has HP as its first customer, creat<strong>in</strong>g<br />

a potentially significant new market. If Quark is<br />

serious about broaden<strong>in</strong>g its approach, a similar<br />

arrangement with Modulo, once <strong>the</strong> nurturer of 863<br />

QPS customers, could make sense. It might help Quark<br />

reta<strong>in</strong> more QPS customers than would rema<strong>in</strong> without<br />

Modulo’s <strong>in</strong>volvement.<br />

In any event, we haven’t been told of any impend<strong>in</strong>g<br />

changes <strong>in</strong> <strong>the</strong> Quark-Modulo relationship. (In<br />

fact, for this article, Modulo didn’t state anyth<strong>in</strong>g<br />

about its past, current or future bus<strong>in</strong>ess relationship<br />

with Quark, suggest<strong>in</strong>g that <strong>the</strong> two companies might<br />

be discuss<strong>in</strong>g a new agreement.)<br />

Such a scenario would give Modulo a product l<strong>in</strong>e<br />

that <strong>in</strong>cludes <strong>the</strong> follow<strong>in</strong>g:<br />

• QPS Classic 3, primarily for customers that want<br />

to upgrade from Version 2 but are not ready to<br />

purchase a completely new system.<br />

• Concerto, which is expected to cost somewhat<br />

more than QPS and offer substantially greater<br />

functionality. By support<strong>in</strong>g CopyDesk and<br />

Xpress, as well as InCopy and InDesign, Modulo<br />

smoo<strong>the</strong>s <strong>the</strong> transition between QPS and Concerto<br />

by allow<strong>in</strong>g customers to buy Concerto, use it<br />

with CopyDesk and Xpress <strong>in</strong>itially, and later<br />

<strong>Editorial</strong> <strong>Systems</strong><br />

Query results.<br />

Remote users of <strong>the</strong><br />

Concerto system can<br />

use <strong>the</strong> Harmony<br />

browser client to<br />

query <strong>the</strong> database<br />

and get this view of<br />

<strong>the</strong> results. Below<br />

<strong>the</strong> photos are<br />

color-coded statuses,<br />

e.g., <strong>New</strong>, Used,<br />

Edit, F<strong>in</strong>al to layout<br />

and Archive to XML.<br />

Volume 4, Number 13 • The Seybold Report • Analyz<strong>in</strong>g Publish<strong>in</strong>g Technologies 9

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